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Filmmakers In Advertising

Latest episodes

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Dec 20, 2024 • 1h 8min

#030 B.Y.O.B - Bring Your Own Brief with Brandon Curl and Dale Austin of GSD&M

In this episode, creative directors Brandon Curl and Dale Austin of GSD&M discuss their extensive work with major brands, including recent campaigns for Capital One and Pizza Hut. They share their strategies for selecting directors, handling unexpected challenges, and the importance of pushing deadlines when necessary. They also explore their backgrounds, how they got here, the origins of their partnership and how it has grown, their range of creative inspirations, and their BYOB (Bring Your Own Brief) initiative that encourages proactive creativity within their agency. Filmmakers and listeners will gain insights into thriving in the advertising industry, from pitching big ideas to maintaining inspiration through diverse hobbies and continuous learning.Some of our favorites from this episode: Tie goes to the reel (on selecting directors)You can always push a deadlineBrandon Curl https://brandoncurl.com/Dale Austin https://www.dale-austin.com/Capital One Holiday Spots with John TravoltaPizza Hut Sewer Delivery - Webby Award winner, tie-in with new Ninja Turtles filmIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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Dec 17, 2024 • 45min

#029 Marta Hooper on Craft & Mentorship in Advertising

Marta Hooper | Group Creative Director at AntiSocial/ThinkingboxToday, Monica chats with Marta Hooper, Group Creative Director at AntiSocial - the social media division of Thinkingbox. In this episode, Marta discusses:Social-first thinking in your brand strategyHow she got her start in advertising (as a plan B to becoming a pro tennis player)A deep dive into the craft and creativity of advertisingThe value of mentorship in creative fields like advertisingThe impact of remote culture on mentorshipMarta Hooper has 20 years of experience with increasingly senior titles at some of Canada’s top agencies. Most recently she was chief creative officer at Rain, and before that ECD at doug&partners. Earlier stops include trevor//peter, Leo Burnett, Sid Lee, and Taxi, working on some of the biggest brands in the world including Nike, Spotify, Honda, Ford, Dell/Alienware, Telus, Red Bull, Diageo, Labatt, and HBO.Marta’s LinkedIn: https://www.linkedin.com/in/marta-hooper-6543b71b/Marta’s Website: https://www.martahooper.com/ResourcesFigma Jam: https://www.figma.com/figjam/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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Nov 12, 2024 • 1h 10min

#028 Go Where The Best Are with Mike Byrne | Anomaly

Have you seen - the Jason Kelce ads with the B-Dubs buffalo at the bar? Or maybe you've seen something a little more “pinkies out” such as the holiday campaign for Tiffany & Co featuring Anya Taylor Joy. Do you like Super Bowl commercials? If any of these interest you, then today is your day, cause we’re talking to industry pro - Mike Byrne, Founding Partner and Global Chief Creative Officer of Anomaly. Anomaly has in their portfolio: THIRTY-ONE Super Bowl commercials - with more on the way. Budweiser, the Lance Armstrong Live Strong campaign, Buffalo Wild Wings, Top Golf, so much Nike, Converse, SONY, Six offices around the world and 800+ employees - ALL with Mike at the helm.Look up Anomaly.  Look up Mike. This is a good one. Mike Byrne is a founding partner of Anomaly and Global Creative Chief, where he helped lead Anomaly to Agency of the Year in 2022, Ad Age A-list #1 in 2017 as well as seven top ten placements seven years in a row. He helped lead Anomaly to two-time Fast Company Most Innovative Companies on top of other industry accolades.He spent his formative years in advertising at Wieden & Kennedy NY then Portland where he served as the co-creative chief for the agency's cornerstone Nike Account from 2000 – 2006. **During his tenure, W+K Portland amassed more awards than any other agency in the United States. W+K Portland was Agency of the Year two times in this tenure. While at W+K, Mike managed creative development for Nike in the US, Latin America and Europe.Mike has been recognized throughout his career for creative excellence, being awarded numerous Grand Prix at Cannes International Advertising Festival, D&AD, The One Show, Art Directors Club, Clios, and CA amongst others. Mike is also a multiple Emmy award winner.Beyond advertising, Mike has helped launch multiple companies spanning, from cannabis to fashion brands to food and beverage.Some of Mike's WorkNike TagNike Angry ChickenNike MoveJW Gentleman's Wager II "The race"Converse "Made By You"Budweiser "Best Buds"Budweiser "Prohibition"Sony "This is 3DTV"Dick's Sporting Goods Every PitchConverse Lunch MoneyEpisode Edited by Dylan Giovanetto@dylangio  |  Dylangio.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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Oct 18, 2024 • 59min

#027 Is Advertising Getting Fun Again? with Norm Shearer Partner & CCO at Cactus

IS ADVERTISING GETTING FUN AGAIN? Apparently, innovative, interesting, and fun work is making a comeback. That’s according to today’s guest Norm Shearer Partner, and CCO at Cactus (...among other things)Look, today’s guest, won a 7th-grade art contest with a drawing of an X-Wing fighter. ...So you should probably listen up. We grabbed some good stuff from Norm that is informative and validating for how we can operate. Norm was a great guest and generous with his experience. He shares:Some tips for what directors and production companies can add to their websites and social media to better stand out to agenciesFine-tuning your goals and plans via brainstorming with mini-retreats and fun ways to empower your teamDelivering on Challenging Work (basically delivering good work from shitty briefs)Norm is delightful and you should give him and CACTUS a follow on social media and keep up with their work. And check out their website, they have cool case studies that walk through the actual results that their work brought in. https://www.cactusinc.com/https://www.linkedin.com/company/cactusinc/https://www.instagram.com/cactusdenver/https://www.cactusinc.com/NoobsIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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Sep 24, 2024 • 1h 14min

#026 Putting The Quality In Quality Meats with Brian Siedband & Gordy Sang

Gordy Sang & Brian Siedband, Co-Founders / Co-CCOs of Quality Meats - put the Quality in Quality Meats (Ad Age Small Agency of The Year… Again!)In this episode with Quality Meats, (not a butcher shop), we gain a plethora of knowledge. Their creative is fun, -  and if you watch it you’ll notice a refreshing and straightforward authenticity to their humor and narratives, and I (Codey) highly recommend you check out their work. Quality Meats was founded during the pandemic with no paying clients or investors, just a few humans focused on delivering the highest-quality work without all the BS that gets in the wayClient roster including Samsung, Huggies, Regal Cinemas, DoorDash, SAXX Underwear, Olliv/Coinflip, Marquee Sports Network, Biore, and GetYourGuide“We want to make fun work that people don’t want to fast forward through and hate” - Gordy“...bring people in on it, make them feel like they're in on the joke or they're in on the story, but getting them to rethink something in a way that's not hard to rethink.” - BrianQuality Meats website: https://qualitymeatscreative.com/Ad Age 2024 Small Agency of the Year10 Senior Hires in May 2024Regal Cinemas commercialIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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Jun 28, 2024 • 1h 25min

#025 Seeking Originality & The Human Element with Chief Creative Officer Colin Jeffery

Colin Jeffery is the Chief Creative Officer at Doner / Co-Founder & Chief Creative Officer at Wolfgang / Advisory Board Member / Ad Age 2023 Agency A-List / Adweek Creative 100Colin was instrumental in helping Kia Motors become one of the fastest-growing car brands in the world, taking them from 28th to 7th largest automotive brand in the US. Colin created the wildly popular Kia Hamsters which helped catapult the brand into pop culture. The long-standing campaign includes one of the most viewed commercials of all-time, according to AdWeek.Colin was included on Adweek’s 2016 Creative Top 100 list, and Doner was named an Ad Age A-List Standout Agency. Following Stagwell’s acquisition of Wolfgang, Colin became responsible for the creative output of both agencies. In 2012 and 2016, Business Insider included Colin on its list of the Most Creative People in Advertising, ranking him #11 and #20 respectively. Prior to co-founding Wolfgang, Colin was a Managing Partner and CCO at David&Goliath. Under his creative leadership, the agency grew from 60 to 250 employees and was named Ad Age Small Agency of the Year. Throughout Colin’s career, he has worked with Adidas, Halo Top, NBCUniversal, Panda Express, Kia Motors, Jack in the Box, Coca-Cola, Universal Studios,  MGM Resorts, and LG Mobile.If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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Jun 10, 2024 • 1h 27min

#024 Launching Blockbuster Games with Philip Khosid & Stanton Hill of Battery

The agency team responsible for the blockbuster launch of the Suicide Squad: Kill the Justice League spot featuring celebrity talent Will Arnett and Ron Funches for Warner Bros games. Phil Khosid Co-Founder and Chief Creative OfficerStanton Hill Head of ProductionBattery - 3X Ad Age Creative Agency of the YearAdvertising as sought after as Entertainment. This episode is packed with wisdom from Phil and Stan’s combined experience. Some of our favorite highlights from this episode: What is the undeniable work that you’ve done? There’s too much at stake to train you. I have to know you can do this.Consider making a spec (to show us you can do this)Battery has worked with  EA Games, Land O’Lakes, Netflix, Royal Bank of Canada and Warner Bros. Battery is a lead creative agency of the Paris-based Havas Group with offices in Los Angeles, Chicago, Toronto and Shanghai.If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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May 31, 2024 • 53min

#023: Do Your Research! Brand Storytelling & Strategy with Megan Cunningham

Today we chat with Megan Cunningham, founder of Magnet Media. In this episode, Megan discusses:Apple as Magnet Media’s first clientLeveraging knowledge in the tech space to start a companyThe biggest mistake filmmakers make when approaching brands and how to pivot your approachMagnet Media’s “think, make, reach” brand storytelling strategy Her early career and how her passion for storytelling developedThe State of the Story trend reports and summitsThe magic of AIMegan Cunningham founded Magnet Media 20 years ago as a pioneer in brand storytelling with a mission to tell stories that matter. Megan mentors two groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway’s Project Entrepreneur. She’s also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF.Megan’s LinkedIn: https://www.linkedin.com/in/megancunningham/Megan on Intro: https://intro.co/MeganCunningham‘Things We Noticed’Lindex "Underwear for Life"https://smuggler.xyz/work/commercials/lindex-underwear-for-life/Helldivers2https://twitter.com/helldivers2If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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May 28, 2024 • 3min

2024 Welcome Back! (with Codey)

We are so back! Listen to a quick overview of what we’ve been up to and what’s coming. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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May 2, 2023 • 1h 3min

#022 What Are You Capable Of? Lessons in Leadership with Levi Sanford of Ice Barrel

Today we’re talking to Levi Sanford, Senior Marketing Manager at Ice Barrel. If you’re a filmmaker who works in advertising, this discussion is tangential because it will help you better understand how a (truly) value-driven company and its teams communicate in healthy ways, serve their customers, and achieve their goals. Levi is one of the most genuinely authentic guests we've spoken to thus far.  His leadership style,  and commitment to his team and helping others, make this conversation informative and engaging, even if you're not in filmmaking and or advertising. Expect to gain some valuable knowledge on both personal and professional topics.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com LinksLevi SanfordLinkedinIce BarrelJustin RossbacherLinkedinInstagramCodey WilsonLinkedinInstagramIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

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