Ecomm Breakthrough

Destaney Wishon is the CEO and Co-founder of BetterAMS, a retail media agency aiding Amazon sellers to scale their businesses through optimizing sponsored products, sponsored brands, sponsored displays, and DSP campaigns, which helps increase clicks and sales. Destaney has been in the Amazon space for six years, and her agency manages over $50 million of spend across Walmart and Amazon channels. Her first job out of college was as an intern at Shamrock Solutions, a fast-growing tech startup. While there, she honed her skills in Amazon Seller Central, social networking, and public relations. After realizing Amazon’s power potential as an online retailer, she co-founded BetterAMS and has never looked back. Destaney is a thought leader on Amazon advertising, social media personality, and co-host of Better Advertising With BetterAMS, a podcast sharing insights on optimizing and scaling online brands with Amazon PPC and DSP. In this episode… Ad Spend is the amount of money businesses spend on advertising campaigns and is used as a metric for measuring ad performance. Amazon Advertising is a tool that allows sellers to only pay when buyers click on ads. As ads for brand products evolve, Amazon’s advertising business grows and attracts target audiences. Companies that utilize Amazon Advertising reap several benefits, such as improving brand awareness, reducing sales cycles, understanding customer behavior, and tracking results, allowing businesses to make data-driven decisions.  Destaney Wishon, an advertising agency owner, explains that Amazon sellers shouldn’t advertise only for clicks. Instead, they need to understand the overall advantage, which is to improve product organic ranking. If your goal is to expand your brand to the next level, you need to monitor your brand metrics in addition to investing in Amazon Advertising.  In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Destaney Wishon, CEO and Co-founder of BetterAMS, an advertising agency dedicated to helping Amazon brand owners. Together, Josh and Destaney discuss strategies for scaling businesses to the next level using Amazon Advertising. She advises on tips for boosting organic rankings, preferred data management tools, and how your business can benefit from hiring an advertising agency. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Destaney Wishon on LinkedIn BetterAMS BetterAMS on YouTube | LinkedIn | Instagram BetterAMS Complimentary Brand Audit Better Advertising With BetterAMS Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Amy Wees on LinkedIn How to Win Friends & Influence People by Dale Carnegie The 7 Habits of Highly Effective People by Stephen R. Covey ChatGPT Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico.”

Norm Lanier is the CEO of a six-figure, family-owned, Texas-based sign company, creating interior graphic art. Norm earned his BS in photography and began a career in graphic design, working for companies such as Exxon, Compaq, and Hewlett-Packard. On his 50th birthday, he celebrated by exiting the corporate world to fulfill his dream of owning a business and designing art to share with the public. In this episode… The thought of starting a passion business is scary. It’s easy to be complacent working for someone else because of job security and a steady paycheck. With the onset of online startups and mom-and-pop shops, there is plenty of competition for e-commerce entrepreneurs. However, if your passion drives you, you’ll continuously push through the difficult stages of being a business owner.  Norm Lanier is an artist by trade, and his talents earned him jobs at prominent companies. When he felt the time was right, he retired to put his passion to work for himself. Though he’s enjoyed success as a brand owner, he’s also endured obstacles that have hindered the business’ growth. Novice e-commerce entrepreneurs experience many pain points, but there are focus areas to help cut down on expenses: Identify levers that impact the business, simplify the business by implementing the 80/20 rule, and invest in PPC. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Norm Lanier, Strategy Audit Session Winner and CEO of an Amazon private label, to discuss growing a small business and planning for a business exit. Norm shares key takeaways and insights that he’s learned as an e-commerce entrepreneur, including prioritizing key areas of the business, manufacturing and chain supply, and brand diversification. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Norm Lanier on LinkedIn Special Mention(s): Kevin King Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited by Michael E. Gerber Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Michael E. Gerber is the Co-founder and Chairman of Michael E. Gerber Companies, which helps businesses achieve growth, order, and productivity. Named the World’s #1 Small Business Guru by Inc. Magazine, Michael is an entrepreneurial and small business thought leader who has impacted millions of small business owners and hundreds of thousands of companies worldwide for over 40 years. Michael, the author of the NY Times mega-bestseller The E-Myth Revisited and numerous other worldwide best-selling E-Myth books on small business entrepreneurship, leadership, and management, has also written 32 industry-specific E-Myth Vertical books co-authored by industry experts, covering a wide range of professions, with a mission to transform the state of small business worldwide. In this episode… Whether you’ve always dreamed of owning a business or stumbled into entrepreneurship, the path to success requires commitment. While many novice business owners have innovative ideas, they lack execution. Without a plan, entrepreneurs ignore setting goals, asking for help, and possibly lose focus. What follows is a state of overwhelm and a risk of failure.  Michael E. Gerber, guru and business thought leader, was a business owner for 10 years before he developed a system to operate a business effectively. Since then, he’s written The E-Myth, a foundational book many entrepreneurs consider the bible for success. In The E-Myth, Michael articulates why 80% of businesses fail and an eightfold path — including a dream, a vision, a purpose, and a mission — that leads to business growth.  In this special episode of the eComm Breakthrough Podcast, Josh Hadley interviews Michael E. Gerber, author of The E-Myth Revisited and Co-founder and Chairman of Michael E. Gerber Companies, to discuss why The E-Myth is considered the foundational book for many business owners. Michael conveys the message behind the best-selling book, explains the eightfold path and the dreaming room, and offers advice for business owners. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Michael E. Gerber on LinkedIn Michael E. Gerber Companies The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber Special Mention(s): Kevin King  Howard Thai on LinkedIn Steven Pope on LinkedIn David Nilssen on LinkedIn DOXA Talent The Future is Borderless Michelle Prince on LinkedIn Michelle Prince The Power of Authority Spotlight Tom Foster on LinkedIn Foster Web Marketing World of Marketing Podcast Austin Clark on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Four Critical Pillars for Amazon Listing Optimization”

Nathan Hirsch is the Co-founder and CEO of EcomBalance and Outsource School. EcomBalance is a monthly bookkeeping service for e-commerce businesses selling across multiple channels. Outsource School teaches business owners effective hiring methods for hiring and retaining top-tier, offshore virtual assistants. In 2015, he co-founded FreeUp.net, scaling it to $12M in yearly revenue before exiting in 2019. Nathan has appeared on over 400 podcasts and is a social media personality. In this episode… Offshore outsourcing involves contracting individuals or service providers located in different geographical regions. In-demand business functions and industries such as IT services, software development, finance and accounting, customer support, and data entry have sparked a need for outsourcing virtual talent. Additionally, there are a multitude of benefits to using this type of service, including cost-effectiveness, scalability and flexibility, time zone advantages, and access to specialized skills. As with any type of business, outsourcing comes with many challenges. Nathan Hirsch, a longtime entrepreneur, experienced years of hiring trial and error. The lessons he learned along the way led him to scale businesses beyond seven figures using only virtual assistants. Eager to share these methods as an online educational resource for other business owners led him to co-found the Outsource School. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Nathan Hirsch, Co-founder of EcomBalance and Outsource School, to discuss finance and business operating systems. Nathan shares the challenges of outsourcing talent, proven hiring methods for acquiring offshore talent, the benefits of using Outsource School, and business owners’ common bookkeeping mistakes. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Nathan Hirsch on LinkedIn EcomBalance Special Mention(s): Kevin King  Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn Chad Rubin on LinkedIn Mike Mayer on LinkedIn Profasee Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Chad Rubin’s Proven Strategies to Transform Your eCommerce Business With AI”

Rolando Rosas is the Founder of Global Teck Worldwide, a tech e-commerce store passionate about providing high-quality communications and telecommunications equipment. His entrepreneurial journey began with a college computer, printer, and an old-school kitchen wall phone. He founded his third startup, Circuit Loops, in 2020 when he grew frustrated with outdated methods of purchasing broadband, wireless, and fiber internet for smaller businesses. Before starting Global Teck Worldwide, he spent several years as a seller on Amazon. In this episode… Amazon is the largest online retailer and the largest e-commerce selling platform. According to Marketplace Pulse, an estimated 6.3 million sellers use the Amazon marketplace, and over half of them are North American sellers. It’s a preferred sellers’ platform because it’s established and trusted, has minimum start-up costs, and there’s the potential to earn money quickly. If your goal as an Amazon seller is to make passive income, Rolando Rosas – an expert e-commerce entrepreneur – advises you to be ready to work. One of the biggest misconceptions is that after posting products, Amazon takes care of the rest. The reality is that the early stages of your selling journey will require many hours and effort. However, there are steps to take to outperform the competition, such as refining the product's main image, diligently responding to customers’ questions, and using data analytical tools.  Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he interviews Rolando Rosas, Founder of Global Teck Worldwide and Circuit Loops, to discuss pay-per-clicks strategies and his journey to building a seven-figure brand. Rolando explains the differences between selling on Amazon versus other online channels, misconceptions of drop-shipping, the impact data has on your business, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Rolando Rosas on LinkedIn Global Teck Worldwide Global Teck Worldwide on Amazon Circuit Loops What the Teck? Rolando Rosas’ Free Technology Offer Special Mention(s): Kevin King Michael E. Gerber on LinkedIn Roland Frasier on LinkedIn Tyler Jefcoat on LinkedIn Chad Rubin on LinkedIn Steven Pope on LinkedIn The Giza Power Plant: Technologies of Ancient Egypt by Christopher Dunn American Nations: A History of the Eleven Rival Regional Cultures of North America by Colin Woodard Open AI ChatGPT Related Episode(s): “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “The Three Financial Metrics That Will Predict Your Business’s Future With Tyler Jefcoat” “Chad Rubin’s Proven Strategies to Transform Your E-commerce Business With AI” “Four Critical Pillars for Amazon Listing Optimization”

Pat Yates is the President and Owner of Happy Feet Slippers, a novelty business providing high-quality, comfortable house shoes for the entire family. The slippers garnered nationwide attention after a 2014 appearance on Shark Tank, where he struck a deal with Robert Herjavec. Since then, the company’s grown into a multimillion-dollar e-commerce operation. The deal led to licensing agreements with DreamWorks, NCAA, NFL, and Disney. By 2015, he formed a relationship with Mark Daoust, the Founder of Quiet Light, where he now serves as one of the broker’s mergers and acquisitions advisors. In this episode… Happy Feet Slippers started as a kiosk retail venture over 25 years ago. Today, the slipper company is a global success thanks to an appearance on a popular TV show. Soon, more opportunities followed when the founder, Pat Yates, signed lucrative licensing deals with prominent brands. Although licensing helped elevate his company, the experience was the start of a new lesson in business for the seasoned e-commerce entrepreneur. If you’re an established business owner interested in licensing your products, Pat advises doing your research first. To license a product involves giving another company rights to your intellectual property to produce and sell. Leveraging license agreements has benefits, such as passive income, brand recognition, and acquiring new customers. On the contrary, there’s a risk of intellectual property theft, losing control of your brand, colossal licensing fees, and profit loss. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Pat Yates, President and Owner of Happy Feet Slippers and Business Broker at Quiet Light, to discuss the complexities of licensing. Pat talks about protecting your brand, his various licensing partnerships, and the steps to acquire licensing. Pat also switches gears to discuss mergers and acquisitions, offering sage advice on exiting a business. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Pat Yates on LinkedIn Email Pat Yates: Pat@QuietLight.com Quiet Light Happy Feet Slippers Happy Feet Slippers on Amazon Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Rich Goldstein on LinkedIn Licensing Expo Loom Book Mention(s): The EXITPreneur’s Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success by Joe Valley Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game by Walker Deibel The Fish That Ate the Whale: The Life and Times of America’s Banana King by Rich Cohen Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “How to Double or Triple the Value of Your Business With Intellectual Property (Ip) Protection”

Nathan Resnick is the Founder of Sourcify, the fastest-growing sourcing platform that helps hundreds of companies manufacture products worldwide. He has launched dozens of products and, until recently, owned three companies before exiting one of his entities. Nathan has penned several articles for Entrepreneur, The Next Web, and frequents as a guest expert on CNBC. Nathan spent several years living in China and is fluent in Mandarin. In this episode… Sourcing is the process of finding and acquiring products a business needs to sell. Though a complex and time-consuming process, it’s essential to the success of a business. But if you’re an amateur e-commerce entrepreneur, you may not know where to start.  Sourcing expert Nathan Resnick recommends doing the research, as there are different ways to source products. You can find suppliers through online directories, trade shows, or networking with other businesses. Once you’ve found a few potential suppliers, your next step is to carefully evaluate them to ensure they’ll provide you with products at a competitive rate.  In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Nathan Resnick, Founder and CEO of Sourcify, to discuss product sourcing and supply chain. Nathan shares sourcing strategies to scale a business, how to negotiate with manufacturers, and why business owners should use Section 321. Whether you’re a veteran or novice entrepreneur, Nathan is primed with useful nuggets to supercharge your business. So, stop what you’re doing and tune in now! Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Nathan Resnick on LinkedIn Nathan on Twitter Sourcify Special Mention(s): Kevin King Howard Thai on LinkedIn Steve Simonson on LinkedIn Dylan Whitman on LinkedIn Tim Ferriss on LinkedIn The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Actions You Must Take To Prepare Your Business for a Recession”

Yoni Kozminski is the Founder of South Col and the Founder and CEO of Escala and MultiplyMii. South Col is an e-commerce accelerator empowering founders to reach peak potential, while Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. On the other hand, MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. Both Escala and MultiplyMii, however, provide different solutions aimed at taking e-commerce and Amazon businesses to the next level.  In addition to being a scaling expert and an entrepreneur, Yoni hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. In this episode… It’s fair to say that when entrepreneurs set out to go into business for themselves, the end goal is to grow it to seven figures and beyond and earn huge profits. It’s also fair to say that when entrepreneurs reach this level of success, they want to be able to enjoy it. Sure, running a business comes with many stressors, but some factors can alleviate the pressures associated with growing a business.  The first step to lessen stress, according to entrepreneur and business leader Yoni Kozminski, is to simply get out of your own way. So, what does that mean, and how do you get out of your own way? You start by creating or purchasing a reliable operational system. In this enlightening episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Yoni Kozminski, the Founder of South Col, Escala, and MultiplyMii, to discuss business operating systems and organizational structures that can help entrepreneurs scale to eight figures and beyond. Yoni explains how to build operating systems, the four core processes for a $20 million Amazon FBA Business, and the steps to take to become a successful entrepreneur. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Yoni Kozminski on LinkedIn Email Yoni: Yoni@multiplymii.com South Col Escala  MultiplyMii Successful Scales Podcast Yoni’s 35% Discount Offer - Use Coupon Code: ecommbreakthrough Special Mention(s): Norm Farrar on LinkedIn Bradley Sutton on LinkedIn Kevin King Brandon Young on LinkedIn Adam Runquist on LinkedIn The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey ChatGPT Related Episode(s): “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”

Shannon Roddy is the Director of Business Development at Avenue 7 Media, a full-service agency helping deserving brands navigate and thrive on Amazon. His expertise in all things Amazon gave him the insight to found Marketplace Seller Courses, a platform offering online courses to educate e-commerce entrepreneurs on strategies to take their products to the next level. Shannon has consulted over 200 companies and individuals to launch, scale, and protect their brands. In this episode… Though Amazon is the world’s largest and fastest-growing marketplace, it’s an ever-evolving platform. This makes it nearly impossible for sellers to stay current with Amazon’s terms and conditions. It’s also impossible to scale when sellers fall into complacency and fail to compete. So, how can you become a major player as an Amazon seller? According to Amazon expert Shannon Roddy, you’re on track to exceeding eight figures and beyond if you use these proven three tactics: Identify your brand mission, expand and adapt your product line, and protect your brand. So, how do you apply these methods to your business? Listen to this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes Shannon Roddy, Director of Business Development at Avenue 7 Media, for an in-depth conversation about building, growing, and protecting your brand. Shannon offers his advice on how to create a brand story, how to pivot listing images, how to avoid common seller mistakes, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Shannon Roddy on LinkedIn Avenue 7 Media Shannon’s free resource offer: Amazon Seller’s Checklist Special Mention(s): Norm Farrar on LinkedIn Bradley Sutton on LinkedIn Kevin King Tim Ferriss on LinkedIn Tyler Jefcoat on LinkedIn Jason Boyce on LinkedIn Good to Great: Why Some Companies Make the Leap...and Others Don’t by Jim Collins Calendly Related Episode(s): “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “The Three Financial Metrics That Will Predict Your Business’s Future With Tyler Jefcoat”

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company partnering with retailers and brands to help market, sell, fulfill, and ship its products. Corey is a 15-year supply chain and operations leader. Additionally, he has over 20 years of experience in the e-commerce fulfillment industry specializing in channel merchandising, aligning operational initiatives with corporate objectives, and building and leading high-performing teams through inclusion, collaboration, and engagement. Through his years of experience, Corey has launched over 50 different subcategories through online and brick-and-mortar channels. In this episode… With the ever-evolving needs of Amazon and the changes in logistics on Amazon, if your company isn’t properly staffed with essential experts in place, your company could be at a disadvantage. If you only rely on a virtual assistant to handle all operational needs, you may have already put your company in jeopardy. While virtual assistants may be administrative experts and take direction well, they aren’t considered supply chain or operations experts. So, what position hires should be a priority in today’s market? Business leaders Corey Apirian and Josh Hadley strongly suggest hiring a supply chain manager or expert as quickly as possible. A supply chain manager oversees, coordinates, and manages the logistics regarding the production and distribution processes of the company’s goods. Supply chain management is integral to a company’s success because an expert in this field can boost customer service, reduce operating costs, and improve the financial position of the company. Those are just a few responsibilities of a supply chain manager. Want to learn more about supply chain logistics?  Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, for an in-depth discussion about global supply chain and shipping and logistics. Corey advises on how to build a shipping business, the steps to grow an e-commerce business, the role that smart merchandising plays in selling on Amazon, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Corey Apirian on LinkedIn Davinci Micro Fulfillment Email Corey: Corey@Davincimfc.com Special Mention(s): Norm Farrar on LinkedIn Steve Simonson on LinkedIn Kevin King Rick Watson on LinkedIn The Fulfillment IQ Podcast Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins ChatGPT Power BI Related Episode(s): “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”