Ecomm Breakthrough

Will Russell is the Founder and CEO of Russell Marketing, an innovative digital agency focusing on e-commerce launch marketing. Russell Marketing has generated over $25M in revenue for over 300 rising entrepreneurs. In November 2022, Will launched the Russell Gives Foundation, a family organization offering grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion. Will’s accolades include features in Forbes, Business Insider, Crain’s New York, and Startup Nation, and in 2022, he released his first book, Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time. In this episode… Launching new products is one of the ideal ways to grow a business and increase revenue. While a new or innovative product may be exciting, it comes with many stressors. As an upcoming entrepreneur, you may not have adequate financial backing, which could prevent you from investing in a launch campaign. So, what can you do in this instance? Business leader and product launch specialist Will Russell has systems in place to help guide you through your first product launch. Have you validated your product by simply engaging or enticing your customers? Do you know about and understand Amazon brand analytics that can determine your market opportunity? These are just a few steps in Russell’s method to successfully launch products. Interested in learning more? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he talks with the Founder and CEO of Russell Marketing, Will Russell, to discuss creating powerful marketing systems to launch new products. Together, the two discuss strategies for launching new products, how to know if your product is a winner, and understanding pain points. Plus, Will gets to talk about his first book. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Will Russell on LinkedIn Russell Marketing Russell Gives Foundation Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time by Will Russell  Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Related Episode(s): Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai Seven Acquisition Strategies to Scale to Eight Figures and Beyond

Amy Wees is the CEO of Amazing At Home, an e-commerce consulting company that has helped over 1000 brands launch private label products on several commerce channels, including Amazon. Amy’s wealth of knowledge and experience in product development and sales and marketing has enabled her to advise upcoming entrepreneurs to develop their own successful businesses. Amy is an entrepreneur, consultant, and business coach who also shares e-commerce tips and tricks on her podcast The Seller Roundtable. In this episode… It’s been said that if you discover what you’re most passionate about and turn it into a career, you’ll never work a day in your life. Amy Wees discovered her passion while serving in the United States Air Force. What first started as a hobby quickly turned into a full-time gig once she realized she was not only talented at consulting, but it was also lucrative.  Amy’s journey, however, is no different from other inexperienced entrepreneurs. She became an expert in learning from her own mistakes, and as a consultant, she can help you avoid those same mistakes. But her consulting company doesn’t just address avoidable mistakes. Amy knows how to make money, as well as how to be smart with money.  In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits with the CEO of Amazing At Home, Amy Wees, to discuss her consulting business and all things e-commerce. Amy shares strategic selling tips, entrepreneurial obstacles to avoid, and how to diversify your manufacturing and supply chains. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Amy Wees on LinkedIn Amazing At Home The Seller Roundtable Amazing At Home on Instagram and Facebook Special Mention(s): Kevin King  Steven Pope on LinkedIn Howard Thai on LinkedIn Tyler Jefcoat on LinkedIn Danny McMillan on LinkedIn Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Clockwork, Revised and Expanded: Design Your Business to Run Itself by Gino Wickman ChatGPT Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” The Three Financial Metrics That Will Predict Your Business’s Future with Tyler Jefcoat

Tyler Jefcoat is the Co-founder and CEO of Seller Accountant. Seller Accountant is a financial company dedicated to helping e-commerce sellers maximize their profitability by supplying bookkeeping and financial coaching services. With his help, Tyler’s clients have sold over $100M in e-commerce sales in one year. Tyler heads the Seller Accountant Roundtable, a private mastermind club for seven- and eight-figure sellers. Before founding Sellers Accountant, Tyler was the Co-founder and Managing Partner of Care to Continue, a home healthcare company that grew from 0 to 100 in four years. In this episode… Accounting is imperative to a business’s financial health. By keeping up-to-date records, a business owner can compare current financial information to past finances. Accurate records upkeep allows users to forecast the success of a business. So, where do entrepreneurs begin if they want to avoid distorted bookkeeping? Business leader Tyler Jefcoat suggests understanding the basics of accounting, managing the profitability of your business at a SKU level, and A/B testing prices. Want to learn more? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes the Co-founder and CEO of Seller Accountant, Tyler Jefcoat, to discuss money, accounting, finance, and business exiting. Tyler shares common accounting mistakes made by sellers, targets to aim for, how to outspend competitors on ads, and how to prepare for a business exit. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Tyler Jefcoat on LinkedIn Seller Accountant Return on Podcast Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn James Thomson on LinkedIn Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Merchant Spring Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures  and Beyond”

Bradley Sutton is the Chief Evangelist and the Director of Training at Helium 10, an e-commerce sellers’ platform to help Amazon entrepreneurs capitalize and dominate the marketplace. A passionate e-commerce seller and Amazon expert, he’s launched over 100 products on the popular platform. Because Bradley is so well-versed in all things Amazon, he hosts the most-listened-to podcast for Amazon sellers, the Serious Sellers Podcast. In this episode… Part of scaling an e-commerce business is to launch new products. Launching new offerings not only boosts sales but can potentially attract new loyal customers. But with growth comes new problems. Often new product launches can cause financial loss. So how can e-commerce sellers avoid this misstep?  Business leader Bradley Sutton recommends using the title keyword density strategy before revealing new products. He also suggests practicing healthy financial business acumen by understanding your budget. Finally, Bradley reminds sellers that launching new products shouldn’t prevent them from continuing to follow the basic steps that helped them reach their current level of success. Want to learn more about title keyword density and other launching strategies? Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he welcomes the Chief Evangelist and Director of Training at Helium 10, Bradley Sutton, to discuss launching new products on Amazon. Bradley shares what is currently working and not working when launching new products on Amazon, explains title keyword density, and elaborates on the importance of having products ranked at the top of the page. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Bradley Sutton on LinkedIn Helium 10 Serious Sellers Podcast by Helium 10 Serious Sellers Podcast on Facebook and Instagram Helium 10 tools Manny Coats on LinkedIn Guillermo Puyol on LinkedIn Tomer Rabinovich on LinkedIn Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Sean Covey Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Dr. Pradeep Kumar Sacitharan is the CEO of Donsfield, an international business and trade development firm. Dr. Sacitharan is a trained scientist by trade, holding a PhD in Molecular and Cellular Medicine from Oxford University. Before his tenure at Donsfield, he was the Vice President of Business Development at GemPharmatech, a global biotech company. After starting his Amazon e-commerce business, Dr. Sacitharan became a seven-figure seller in less than one year. This led him to his latest business ventures, owning a boutique Amazon account and launch management agency, and acquiring distressed assets.  In this episode… When starting an online store, a key lesson to quickly learn is that you must nourish relationships with your vendors, manufacturers, and agencies. The partnerships you build with these entities are not merely transactions, and you should stop treating them as such. So, how should you treat them? Amazon seller and e-commerce expert Dr. Pradeep Kumar Sacitharan explains his online businesses are lucrative because of one golden rule. He treats his partnerships as human interactions. If you’ve hit a plateau or are searching for new methods to take your business to the next level, Dr. Sacitharan first wants you to avoid four mistakes that can hinder your growth. Intrigued? In this episode of the eComm Breakthrough Podcast, join host Josh Hadley as he sits down with the CEO of Donsfield, Dr. Pradeep Kumar Sacitharan, to discuss his Amazon journey and how he’s acquired several businesses. He shares his day-to-day life as an e-commerce entrepreneur, business exit strategies, a case study on how to be a creative seller, product price tactics, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Dr. Pradeep Kumar Sacitharan on LinkedIn Dr. Sacitharan on Twitter and Instagram Special Mention(s): Kevin King Steven Pope on LinkedIn Howard Thai on LinkedIn Amy Wees on LinkedIn Amazing At Home The Second Bounce of the Ball: Turning Risk Into Opportunity by Ronald Cohen Steve Simonson on LinkedIn Parsimony Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”

Scott Deetz is the Founder and CEO of the Northbound Group, a Minneapolis-based financial advisory firm, providing strategic finance, corporate development, and merger and acquisition services to the e-commerce industry. After selling his first business, an eight-figure brand, Scott realized his passion for helping entrepreneurs and companies sell their businesses. Northbound’s 30-plus-members team is dedicated to the firm’s mission of helping e-commerce entrepreneurs achieve life-changing events. Before founding the Northbound Group, Scott was the Owner and CEO of the Amazon business Entrepreneurial Advantage. In this episode… When an entrepreneur is ready to sell his or her company, an exit strategy should already be in place. This type of strategy gives the owner the option to liquidate their stake in the business, limit loss, or make a substantial profit. So, if you’re planning to exit your business, what should you be doing now? Business leader Scott Deetz recommends starting with the following tactics. First, start building a data room today. A data room is simply a series of folders that will allow your potential buyer to get a quick overview of your company. Second, implement strategic financing, which gives you a better understanding of your company’s valuation. Lastly, start organizing your accounting.  Want to learn more? Tune into this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes the Founder and CEO of the Northbound Group, Scott Deetz, to discuss actions to take before exiting a business. Scott shares the various types of business exits and buyers, an exit case study, and when it’s time to contact an exit strategist. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Scott Deetz on LinkedIn Northbound Group Gift from Scott - Email: Scott@NorthboundGroup.com Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins Monday Manny Coats on LinkedIn Guillermo Puyol on LinkedIn Helium 10 Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Afolabi Oyerokun is the Co-owner of Honu Worldwide, a Pennsylvania-based company that streamlines business practices for optimum efficiency and profitability. Afolabi’s 20 years of experience as an expert in logistics and streamlining strategies and relationship building led him to found Honu Worldwide. Because he has such a talent and passion for finding high-quality products at bargain prices, Afolabi spends his time helping seven-figure Amazon brands increase their profits. Additionally, Afolabi is the CEO of Trillion Source, a business consulting firm for new product development. In this episode… Depending on the industry niche, e-commerce runs the risk of becoming oversaturated. Additionally, it doesn’t help you as a seller to create or market products that are overproduced. So, what must you do to succeed as an Amazon and e-commerce entrepreneur? Business leader Afolabi Oyerokun advocates for innovation. Instead of gauging the market to see what’s selling, do your due diligence to discover what consumers need so you can bring something new to the market. As a veteran e-commerce entrepreneur, Afolabi offers a wealth of knowledge and experience. In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-owner of Honu Worldwide, Afolabi Oyerokun, to discuss starting an Amazon business. Afolabi shares how he entered the world of Amazon, strategies for starting and exiting a business, seller lessons to avoid, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Afolabi Oyerokun on LinkedIn Honu Worldwide Afolabi’s special gift — email: Savings@HonuWorldwide.com Special Mention(s): Kevin King Steven Pope on LinkedIn Norm Farrar on LinkedIn Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki Kajabi Click Funnels Russell Brunson on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”

James Thomson is the Managing Partner at Equity Value Advisors, where he supports private equity and branded product leaders with due diligence and strategy consulting to accelerate equity value through eCommerce. He is a Board Member and Investor in Mamenta, Davinci Micro Fulfillment, and MAVI.io. Before his current roles, James was the Chief Strategy Officer at Buy Box Experts, a company that offers premium Amazon services to medium-sized and large-sized brands around the world to optimize and grow their businesses.  James continues to immerse himself in the world of Amazon issues. Before Buy Box, he served as the Business Head of Amazon Services — a division of Amazon responsible for recruiting 10s of 1000s of sellers annually to the marketplace. He also served as the First Account Manager for Fulfillment by Amazon (FBA). Before Amazon, James was a management consultant and banker. In this episode… Are you someone who has become a seven-figure seller and wondering how to reach that next level? Often when entrepreneurs reach a level of success, the challenge can be what is there to do next. So, what is the next step? Business leader and e-commerce expert James Thomson suggests these three actions. The first step would be to build a team of experts and delegate responsibilities. Next, start thinking about brand equity and discover ways for your customers to fall in love with your brand. Lastly, execute a three-year plan and stick with it. In this episode of the eComm Breakthrough Podcast, join host Josh Hadley as he welcomes the Managing Partner of Equity Value Advisors, James Thomson, to discuss exit strategies and making your business purchase-friendly to eligible buyers. James explains the benefits of diversifying into other e-commerce channels, shares advice with sellers who want to cross seven figures, and answers the question: should you drive traffic to your website or to Amazon? Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon James Thomson on LinkedIn Equity Value Advisors Special Mention(s): Steven Pope on LinkedIn Kevin King Norm Farrar on LinkedIn Die With Zero: Getting All You Can From Your Money and Your Life by Bill Perkins VIZIT Logie Rick Cesari on LinkedIn Related Episode(s): “Four Critical Pillars for Amazon Listing Optimization” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”

Brian Johnson is the Co-founder of Canopy Management, a full-service digital advertising agency for Amazon brands. In addition to Canopy Management and his 20-plus years of experience, Brian has helped over 20,000 brands grow $1 billion in Amazon sales via his Amazon advertising consultancy. As a result, his products and services continue to keep him in high demand with small and large market companies globally.  In this episode… Amazon is not only a best-selling e-commerce channel, it has also become a trustworthy product advertising platform. Positive advertising provides product visibility, increasing sales and profitability. So as a seller, what must you do before creating a successful advertising campaign? Entrepreneur and business leader Brian Johnson recommends taking these steps into accountability. Consider how to differentiate your product listing and constantly be innovative, conduct a top 20 term search, and understand why customers purchase your products.  In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-founder of Canopy Management, Brian Johnson, to discuss Amazon advertising and product optimization. Brian shares his first experience with Amazon changed his life, how he launched his first course, his advice on how Amazon sellers can grow beyond eight figures, and the most common images brands use for product optimization. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Brian Johnson on LinkedIn Canopy Management Brian’s Gift: Free Strategy Session Email Brian: Brian@CanopyManagement.com Special Mention(s): Steve Simonson on LinkedIn Kevin King Steven Pope on LinkedIn Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss Review Monitoring Acquisition Alex Hormozi on LinkedIn Leila Hormozi on LinkedIn $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Actions You Must Take To Prepare Your Business for a Recession”

Norm Farrar, AKA “The Beard Guy,” is a podcaster and the host of the Lunch with Norm Podcast, a medium to discuss Amazon, e-commerce, digital marketing, social media, and more. Norm’s goal for the podcast is to arm small business owners with the tools and resources to achieve the success they desire. Additionally, Norm is an entrepreneur heading many companies. He’s the President of the AMZ Club, a full-service agency for e-commerce and Amazon sellers, the President of HONU Worldwide, a supply chain sourcing and logistics solutions company, and the CEO of prEACH, the home of the world’s first video press release. As an online marketer, e-commerce expert, and early Amazon entrepreneur, Norm has spent over 20 years as an international public speaker, discussing and teaching what he loves. In this episode… There is no better time to become an Amazon seller since the demand for online shopping continues to increase. On the flip side, competition on Amazon and other platforms continues to grow. So what can you do to make your business stand out? Entrepreneur and Amazon selling guru Norm Farrar suggests these three actions to be a more productive seller. Create a business plan and business strategy, collect an audience via email, and use optimization tactics such as product images, videos, and repurpose your content.  To learn more about being a successful Amazon seller, join host Josh Hadley in this episode of the eCommerce Breakthrough Podcast as he welcomes entrepreneur and the host of the Lunch with Norm Podcast, Norm Farrar, to discuss growing a business to eight figures and beyond. Norm discusses the services he provides, best practices to build an Amazon audience, and easy listing optimization tactics. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Norm Farrar on LinkedIn Lunch with Norm Podcast Email Norm: Norm@LWNDeals.com LWNDeals Special Mention(s): Steven Pope on LinkedIn Roland Frasier on LinkedIn Kevin King Data Dive Brandon Young on LinkedIn Carlos Alvarez on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Related Episode(s): “Four Critical Pillars for Amazon Listing Optimization” “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”