Ecomm Breakthrough

Lauren Lee is the Director of Sales and eCommerce at ClickBank, an e-commerce platform and affiliate marketplace that connects customers, product owners, and affiliate marketers. Lauren has partnered with top Fortune 100 companies such as Amazon, Walmart, and Apple to spearhead their affiliate marketing strategies. Additionally, Lauren helps brands develop solutions to scale their businesses and exceed their goals. In this episode… Affiliate marketing allows influencers, ambassadors, and publishers to promote a brand’s products or services in exchange for a commission. With so many marketing strategies to employ, why should brands use affiliate marketing? Lauren Lee, an e-commerce expert, explains that this type of marketing is low-risk, as businesses only pay for results. Affiliates can track campaigns and provide real-time feedback. It’s also an effective method to reach new customers with the utilization of a performance affiliate. Performance affiliates serve as media buyers to purchase ads from Google, Facebook, Instagram, and TikTok, driving traffic to a company’s website. There are various types of affiliates to choose from, so it’s vital that a brand understands which program is compatible with its mission and goals. In today’s episode of the eComm Breakthrough Podcast, Josh Hadley interviews Lauren Lee, Director of Sales and eCommerce at ClickBank, about maximizing customer acquisition with affiliate marketing. Lauren explains how to leverage affiliate marketing to drive traffic, the benefits of creating marketing campaigns, and how to find affiliates to partner with. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Lauren Lee on LinkedIn ClickBank ClickBank on YouTube Special Mention(s): Kevin King Ryan Deiss on LinkedIn DigitalMarketer Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber The Heart of the Buddha’s Teaching: Transforming Suffering Into Peace, Joy, and Liberation by Thich Nhat Hanh Guru Yvon Chouinard ShareASale Commission Junction Dovetail LinkShare Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”

Afolabi Oyerokun, Co-founder of Honu Worldwide and expert in logistics, streamlining strategies, and relationship building, shares hacks to minimize supply chain expenses, including alternative packaging solutions, strong supplier relationships, and payment term reviews. They discuss strategies to increase eCommerce profits, such as finding reliable suppliers and optimizing container space. The podcast also mentions the significance of proactive supply chain management and the pros and cons of sourcing products overseas.

Mario Lanzarotti is a High-Performance Coach, TEDx Speaker, and Conscious Leader who helps entrepreneurs achieve success by adopting an inexorable mentality. His clientele ranges from Olympians and CEOs to mission-driven entrepreneurs around the globe, and he’s helped them achieve their goals in six months or less. Additionally, Mario hosts global masterclasses on conscious leadership and optimized mindsets. In this episode… Are you reaching your full potential? If not, what’s holding you back? Could you be self-sabotaging? If you constantly set goals for yourself but never achieve them, you need to change your mindset. Developing the right attitude with powerful habits is the key to unlocking a life of true freedom. As a high-performance coach and conscious leader, Mario Lanzarotti has developed principles to help his clients identify the obstacles that stand in the way of their success. By understanding when to seek the help of an expert — or following the principle of “First Who, Then What” — you can overcome obstacles 10 times faster than you would on your own. Mario advises his clients to heed the “Serving Over Selling” principle when acquiring new clients or growing a business. If you can identify your target audience's problems and provide a solution, you can leverage that principle to defeat the competition. While entrepreneurs often neglect their feelings for the sake of wanting to please others, as leaders, it’s essential to inventory those feelings to clear open cycles. A scattered mind is the cause of wasted time, energy, and blocked capabilities, and cleansing your mental powers ensures a focused mindset to make savvy business decisions.  In today’s eComm Breakthrough Podcast, Josh Hadley interviews High-Performance Coach Mario Lanzarotti about shifting one's mindset when elevating a business to the next level. Mario shares various principles and methods for shifting one's mindset, as well as how to open and close cycles that pose a risk of self-sabotage. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Mario Lanzarotti on LinkedIn | Instagram | X Mario Lanzarotti Mario Lanzarotti’s TEDx Talks Mario Lanzarotti’s Special Offer for eComm Breakthrough Listeners Special Mention(s): Kevin King Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Roland Frasier on LinkedIn Bellwether Alliance Criteria Corp The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle The Obstacle Is the Way: The Timeless Art of Turning Trials Into Triumph by Ryan Holiday Pomodoro App The Pomodoro Technique Alex Hormozi on LinkedIn $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi $100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Scott Deetz is the Founder and CEO of the Northbound Group, a Minneapolis-based financial advisory firm, providing strategic finance, corporate development, and merger and acquisition services to the e-commerce industry. After selling his first business, an eight-figure brand, Scott realized his passion for helping entrepreneurs and companies sell their businesses. Northbound’s 30-plus-members team is dedicated to the firm’s mission of helping e-commerce entrepreneurs achieve life-changing events. Before founding the Northbound Group, Scott was the Owner and CEO of the Amazon business Entrepreneurial Advantage. In this episode… It takes several years to build a company, but you stand a chance to leave a bulk of money on the table if a business exit isn’t conducted properly. Over 50% of a business's earnings comes after selling it, so how can you ensure a rewarding exit? According to mergers and acquisitions expert Scott Deetz, the best time to plan a business exit is before going into business. Many entrepreneurs make common mistakes during the exit process, such as failing to eliminate deal killers, having inaccurate financials, and misunderstanding a business’s full earning potential. To maximize your exit, ensure your company is in excellent financial health, have a clear exit strategy, hire a competent investment banker or M&A advisor, and be prepared to walk away from an unfair deal.  Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he welcomes back Scott Deetz, the Founder and CEO of Northbound Group, to talk about the top 12 mistakes to avoid when trying to sell a business. Scott expounds on the necessity of an exit and compliance and risk management plan, why small businesses and solopreneurs need to hold monthly CFO meetings, and critical questions to ask before closing the deal. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Scott Deetz on LinkedIn Email Scott Deetz: Scott@NorthboundGroup.com Northbound Group Special Mention(s): Kevin King Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Roland Frasier on LinkedIn CampEcom Related Episode(s): “6 Different Exit Strategies, Which One’s Best for You? With Scott Deetz CEO of the Northbound Group” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Ritu Java is the Co-founder and CEO of PPC Ninja, a software tool and service provider managing Amazon ads for six, seven, and eight-figure brands. Ritu has initiated dozens of PPC mastermind programs, workshops, and webinars due to her self-professed passion for advertising and data science. She’s also trained hundreds of Amazon sellers on PPC. Ritu started her e-commerce journey over 10 years ago, sharing her knowledge on over 100 podcasts, blogs, and conferences, including Global Sources Summit, The Billion Dollar Seller Summit, and The Prosper Show. In this episode… Amazon sellers use PPC data to determine their cost of advertising. Inflated data leads to overspending and wasting away profits. So how can you avoid sabotaging your advertising campaigns? Business leader and PPC guru Ritu Java of PPC Ninja recommends these three strategies: Devise a PPC budget, caution sponsored display ads, and perform periodic audits. Regarding a PPC budget, Ritu warns against allowances based on your competitors’ TACoS. Instead, she suggests using a formula to determine costs. Besides being expensive, sponsored display ads can be ineffective since it targets audiences with specific interests, and may fail to generate sales. Audits ensure your PPC data is accurate, identify potential issues, track campaign performances, and provide you peace of mind that you’re in compliance with Amazon’s policies.  Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he interviews Ritu Java, Co-founder and CEO of PPC Ninja, about Amazon advertising strategies to maximize scalability. Ritu addresses PPC-to-organic sales, sponsored display ads, and the importance of routine audits.  Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Ritu Java on LinkedIn Email Ritu Java for a complimentary audit: Ritu@PPCNinja.com PPC Ninja PPC Ninja Mastermind Free PPC Audit Tool Special Mention(s): Kevin King Ryan Deiss on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Amy Wees on LinkedIn Billion Dollar Seller Summit Amy Porterfield on LinkedIn The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt  Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico”

Ashley Kinkead is the Founder and CEO of Private Label Mastery, a masterclass teaching new e-commerce entrepreneurs how to start and build their Amazon brand. In 2015, she left her “dead-end career” in corporate America to pursue freedom, income, schedule control, and family time. Ashley began her entrepreneurial journey selling used books on Amazon. Now she prides herself on working with more six and seven-figure Amazon sellers than any other woman in the e-commerce industry. Ashley is an Amazon expert, coach, and master trainer who’s inspired thousands of novice business owners worldwide. In September 2022, she published a best-selling e-commerce book, Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop. She is also the host of Private Label Mastery, a podcast offering advice on topics such as creating a profitable listing strategy and launching successful Amazon products. In this episode… When trying to grow a business successfully, you need to consider the problem you want to solve and the goals you want to achieve. Having a clear vision and mission helps with making goal-aligned decisions. However, if you intend to grow your brand to seven figures or more, Ashley Kinkead, a private label master, offers three proven strategies.  With brand building and generating sales in mind, focus on product differentiation. This strategy makes for product superiority and provides consumer alternatives. Ashley also recommends obtaining a brand registry to protect your brand content and intellectual property and manage your listings. It also provides the data needed for creating A+ content. Lastly, implement pay-per-click (PPC) to maximize clicks and target desired audiences.  In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Ashley Kinkead, Founder and CEO of Private Label Mastery, to discuss her entrepreneurial journey and how she launched over 15,000 Amazon products. Ashley shares strategies for increasing revenue, proven methods for differentiating products, and the two focus areas to concentrate on when building a brand. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Ashley Kinkead on LinkedIn Private Label Mastery Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop by Ashley Kinkead Free Copy of Ashley Kinkead’s Book The Private Label Mastery Podcast Special Mention(s): Kevin King Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Roland Frasier on LinkedIn Prosper Conference Matt Altman on LinkedIn Destaney Wishon on LinkedIn George Meressa on LinkedIn Patrick Lencioni on LinkedIn The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni Jim Cockrum on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “The Ultimate Amazon Product Launch Strategy” “Skyrocket Your Organic Amazon Rankings | Proven PPC Strategies With Destaney Wishon”

George Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors.  In this episode… In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display, video, and audio ads both on and off Amazon, targeting existing and potential customers. However, Amazon sellers new to DSP shouldn’t expect an uptick in sales just by joining the platform. George Meressa, digital marketer-turned-Amazon DSP advertising expert, explains DSP advertising isn’t an effective strategy if a product is underperforming. To generate increasing sales, a product must produce at least 5000 impressions per month. If you’ve reached an impasse and are unsure of how to leverage advertising, you may need the services of a DSP advertising provider such as Clear Ads. At Clear Ads, Amazon DSP advertising experts help you identify your target audience, determine desirable product locations, and create advert content to maximize product visibility and sales. Additionally, Clear Ads cultivates consistent contact and provides monthly reports outlining your account’s productivity and performance.  In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews George Meressa, Founder and CEO of Clear Ads, to discuss the best DSP advertising strategies for growing a business. George explains the difference between DSP advertising and sponsored advertising, how to access Amazon DSP, and shares successful brand-growth case studies. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon George Meressa on LinkedIn Clear Ads Special Mention(s): Kevin King Howard Thai on LinkedIn Michael E. Gerber on LinkedIn The E Myth: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle Gary Vaynerchuk on LinkedIn Brandon Young on LinkedIn CampEcom Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”

Destaney Wishon is the CEO and Co-founder of BetterAMS, a retail media agency aiding Amazon sellers to scale their businesses through optimizing sponsored products, sponsored brands, sponsored displays, and DSP campaigns, which helps increase clicks and sales. Destaney has been in the Amazon space for six years, and her agency manages over $50 million of spend across Walmart and Amazon channels. Her first job out of college was as an intern at Shamrock Solutions, a fast-growing tech startup. While there, she honed her skills in Amazon Seller Central, social networking, and public relations. After realizing Amazon’s power potential as an online retailer, she co-founded BetterAMS and has never looked back. Destaney is a thought leader on Amazon advertising, social media personality, and co-host of Better Advertising With BetterAMS, a podcast sharing insights on optimizing and scaling online brands with Amazon PPC and DSP. In this episode… Ad Spend is the amount of money businesses spend on advertising campaigns and is used as a metric for measuring ad performance. Amazon Advertising is a tool that allows sellers to only pay when buyers click on ads. As ads for brand products evolve, Amazon’s advertising business grows and attracts target audiences. Companies that utilize Amazon Advertising reap several benefits, such as improving brand awareness, reducing sales cycles, understanding customer behavior, and tracking results, allowing businesses to make data-driven decisions.  Destaney Wishon, an advertising agency owner, explains that Amazon sellers shouldn’t advertise only for clicks. Instead, they need to understand the overall advantage, which is to improve product organic ranking. If your goal is to expand your brand to the next level, you need to monitor your brand metrics in addition to investing in Amazon Advertising.  In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Destaney Wishon, CEO and Co-founder of BetterAMS, an advertising agency dedicated to helping Amazon brand owners. Together, Josh and Destaney discuss strategies for scaling businesses to the next level using Amazon Advertising. She advises on tips for boosting organic rankings, preferred data management tools, and how your business can benefit from hiring an advertising agency. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Destaney Wishon on LinkedIn BetterAMS BetterAMS on YouTube | LinkedIn | Instagram BetterAMS Complimentary Brand Audit Better Advertising With BetterAMS Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Amy Wees on LinkedIn How to Win Friends & Influence People by Dale Carnegie The 7 Habits of Highly Effective People by Stephen R. Covey ChatGPT Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico.”

Norm Lanier is the CEO of a six-figure, family-owned, Texas-based sign company, creating interior graphic art. Norm earned his BS in photography and began a career in graphic design, working for companies such as Exxon, Compaq, and Hewlett-Packard. On his 50th birthday, he celebrated by exiting the corporate world to fulfill his dream of owning a business and designing art to share with the public. In this episode… The thought of starting a passion business is scary. It’s easy to be complacent working for someone else because of job security and a steady paycheck. With the onset of online startups and mom-and-pop shops, there is plenty of competition for e-commerce entrepreneurs. However, if your passion drives you, you’ll continuously push through the difficult stages of being a business owner.  Norm Lanier is an artist by trade, and his talents earned him jobs at prominent companies. When he felt the time was right, he retired to put his passion to work for himself. Though he’s enjoyed success as a brand owner, he’s also endured obstacles that have hindered the business’ growth. Novice e-commerce entrepreneurs experience many pain points, but there are focus areas to help cut down on expenses: Identify levers that impact the business, simplify the business by implementing the 80/20 rule, and invest in PPC. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Norm Lanier, Strategy Audit Session Winner and CEO of an Amazon private label, to discuss growing a small business and planning for a business exit. Norm shares key takeaways and insights that he’s learned as an e-commerce entrepreneur, including prioritizing key areas of the business, manufacturing and chain supply, and brand diversification. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Norm Lanier on LinkedIn Special Mention(s): Kevin King Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited by Michael E. Gerber Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Michael E. Gerber is the Co-founder and Chairman of Michael E. Gerber Companies, which helps businesses achieve growth, order, and productivity. Named the World’s #1 Small Business Guru by Inc. Magazine, Michael is an entrepreneurial and small business thought leader who has impacted millions of small business owners and hundreds of thousands of companies worldwide for over 40 years. Michael, the author of the NY Times mega-bestseller The E-Myth Revisited and numerous other worldwide best-selling E-Myth books on small business entrepreneurship, leadership, and management, has also written 32 industry-specific E-Myth Vertical books co-authored by industry experts, covering a wide range of professions, with a mission to transform the state of small business worldwide. In this episode… Whether you’ve always dreamed of owning a business or stumbled into entrepreneurship, the path to success requires commitment. While many novice business owners have innovative ideas, they lack execution. Without a plan, entrepreneurs ignore setting goals, asking for help, and possibly lose focus. What follows is a state of overwhelm and a risk of failure.  Michael E. Gerber, guru and business thought leader, was a business owner for 10 years before he developed a system to operate a business effectively. Since then, he’s written The E-Myth, a foundational book many entrepreneurs consider the bible for success. In The E-Myth, Michael articulates why 80% of businesses fail and an eightfold path — including a dream, a vision, a purpose, and a mission — that leads to business growth.  In this special episode of the eComm Breakthrough Podcast, Josh Hadley interviews Michael E. Gerber, author of The E-Myth Revisited and Co-founder and Chairman of Michael E. Gerber Companies, to discuss why The E-Myth is considered the foundational book for many business owners. Michael conveys the message behind the best-selling book, explains the eightfold path and the dreaming room, and offers advice for business owners. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Michael E. Gerber on LinkedIn Michael E. Gerber Companies The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber Special Mention(s): Kevin King  Howard Thai on LinkedIn Steven Pope on LinkedIn David Nilssen on LinkedIn DOXA Talent The Future is Borderless Michelle Prince on LinkedIn Michelle Prince The Power of Authority Spotlight Tom Foster on LinkedIn Foster Web Marketing World of Marketing Podcast Austin Clark on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Four Critical Pillars for Amazon Listing Optimization”