Ecomm Breakthrough

Howard Thai is the CEO and Founder of Signalytics, an e-commerce consulting firm, which helps e-commerce sellers generate more sales through strategies such as keyboard ranking and advertising optimization. His company is the brainchild of his expertise and talents as a former Amazon top 50 seller. As a way of giving back and educating new sellers on the platform, he became an educator, training Chinese sellers on Amazon. Howard has saved, started, scaled, and sold hundreds of businesses via Amazon and other virtual platforms. In this episode… Are you an Amazon seller trying to reach seven or eight figures?  It’s an attainable goal, but if you have been struggling to reach that goal, you may want to invest in the help of a mentor or an Amazon trainer. Howard Thai, a former Amazon top seller, also recommends these three selling strategies: create product opportunities for your consumers, be creative when optimizing your product listings, and understand black hat tactics. To learn more, join host Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes the CEO and Founder of Signalytics, Howard Thai, to discuss his experience as a top 50 Amazon seller and his strategies to become a seven and eight-figure seller. Howard shares why he founded Signalytics, his transition from selling on eBay to Amazon, why you should join mastermind groups, and the black hat tactics sellers should use to protect themselves. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Howard Thai on LinkedIn Signalytics Howard Thai Special Mention(s): Roland Frasier on LinkedIn Kevin King Steven Pope on LinkedIn Ryan Deiss on LinkedIn The Art of War by Sun Tzu Related Episode(s): “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss”

Marketing entrepreneur Ryan Deiss is the Founder and CEO of The Scalable Company, a community of “accidental” entrepreneurs, founders, and CEOs who take what they’ve learned and apply it to other ventures. Ryan is also the Founder and CEO of Digital Marketer, a cohesive program combining all of your digital marketing methods into one. In addition to founding multiple companies that collectively hire hundreds of employees globally, Ryan is an expert speaker on business operating systems and a best-selling author. In this episode… Are you someone who is just starting a new company but drowning in day-to-day tasks? Maybe you’re a business owner who’s hired a virtual assistant to help with minor duties so you can focus on larger tasks but still have to train the assistant. So, as a new entrepreneur, how can you alleviate stressors and accomplish your daily goals? Business leader Ryan Deiss suggests hiring a field expert to handle the tasks you do not like and are not well-versed in. Why? Because it gives you the freedom to flourish in what you are most talented in. As a result, you become more productive, and your company becomes more productive, which could lead to more growth and better profits. Want to learn more from Ryan? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he sits down with the Founder and CEO of The Scalable Company, Ryan Deiss, to discuss business operating systems. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Ryan Deiss on LinkedIn The Scalable Company Digital Marketer Founders Board Special Mention(s): Kevin King Roland Frasier on LinkedIn Steven Pope on LinkedIn War Room Mastermind Traffic and Conversion Summit The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt John Peterman on LinkedIn The J. Peterman Company Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Four Critical Pillars for Amazon Listing Optimization”

Simon Hammer is the VP of Product at Vimbly Group, a New York City-based business-growth company that scales and invests in technology-enabled businesses. Simon runs nine of Vimbly’s business units, including e-commerce. With combined studies in human biology, health, and society, pre-med, and finance at Cornell University, where he holds a bachelor’s degree, he was able to use all of his talents as a healthcare investment banker at Madison Williams and Company before pivoting to the Vimbly Group. In this episode… As an e-commerce entrepreneur, it’s easy to get complacent when business is doing well and earning a profit. But what happens when that complacency starts to affect your bottom line?  Business leader Simon Hammer suggests getting back to the basics, especially when you’re trying to scale up your business. So what’s a good starting point if you’re trying to grow a business? You may want to lead with identifying the market opportunity for your product. Are you in a small market or a big market? Once you’ve identified your product market, learn to listen to your customers by actually reading their feedback. Simon is also a proponent of getting back to the basics by continuing to test product success and your market. Interested in learning more? Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with the VP of Product at Vimbly Group, Simon Hammer. The two discuss the art of scaling a business through sales optimization and mastering the basics of e-commerce. Additionally, Simon explains a successful process when acquiring a business, his thoughts on scaling a business piece-by-piece, how to properly conduct the due diligence process, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Simon Hammer on LinkedIn Simon@VimblyGroup.com Vimbly Group Billion Dollar Seller Summit Special Mention(s): Steven Pope on LinkedIn Steve Simonson on LinkedIn Kevin King Why We Sleep: Unlocking the Power of Sleep and Dreams by Matthew Walker Ōura Ring Workflowy Related Episode(s): “Four Critical Pillars for Amazon Listing Optimization” “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”

Dr. Travis Zigler is the Founder of Profitable Pineapple Ads, a consulting agency for Amazon sellers who want to grow their business through advertisements. Before founding Profitable Pineapple Ads, Dr. Zigler honed his selling chops as an Amazon PPC coach. Dr. Zigler is also the CEO and Co-founder of Eye Love LLC, an eye health and wellness company he co-owns with his optometrist wife, Dr. Jenna Zigler, providing premium quality eyewear and eye supplements. In this episode… If you’re an Amazon entrepreneur who’s hired agencies to manage your pay-per-clicks in the past, you know it can be a daunting experience. The agencies make promises they’re unable to fulfill, don’t provide data in a timely manner, and in the end, you get little return for your investment.  Exitpreneur and Amazon seller Dr. Travis Zigler experienced this firsthand. Although well-versed in Amazon PPC, he still chose to hire agencies to manage his product PPC. Unfortunately, he was unsatisfied with the services. So what did he do about it? He hunkered down and learned the ins and outs of PPC and created his own method. The method has proved to be so effective that he decided to become a PPC coach and consultant.  To learn more, join Josh Hadley in this episode of the eComm Breakthrough Podcast, as he chats with the Founder of Profitable Pineapple Ads, Dr. Travis Zigler.Dr. Zigler shares his journey with his agency and the services it offers, his exit from his first entrepreneurial venture, and the latest tactics he’s implemented to increase organic sales on Amazon with his clients. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Dr. Travis Zigler on LinkedIn Profitable Pineapple Ads Agency Free Lead Generation Course gift from Dr. Travis Zigler Amazon PPC Pros Work for Profitable Pineapple Ads Special mention(s): Steve Simonson on LinkedIn Steven Pope on LinkedIn Kevin King Amazing Selling Machine Matt Clark Jason Katzenback on LinkedIn Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki Google Workspace Ryan Moran on LinkedIn Capitalism Related episode(s): “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization”

Brad Allen is an Amazon Seller who started on Amazon with creative retail and online arbitrage strategies in 2015. He sold everything from toys to high-end skincare on his Amazon business while living remotely in South America and Africa. After his account got suspended, Brad went into $400,000 of credit card and loan debt but eventually built two private label brands that are on track to earn eight figures this year. In this episode… Are you interested in becoming an Amazon Seller? What do you need to know to thrive in this space? Brad Allen is a very successful Amazon Seller, but you may not have guessed that based on his experiences a few years ago. In fact, he faced many challenges on Amazon to the point where his account got suspended, which left him with $400,000 of debt. Since then, Brad learned a lot, and he now shares the secrets of how he is crushing it on Amazon. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Brad Allen, a successful Amazon Seller with two private label brands. Brad talks about his journey with retail arbitrage, why his Amazon account got suspended and the lessons he learned because of it, and the tools that help you succeed on Amazon and other competitive marketplaces like Etsy. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Brad Allen on LinkedIn Brad Allen on Instagram Special Mention(s): Kevin King Steven Pope on LinkedIn Billion Dollar Seller Sumit EZ Sniper The 4-Hour Workweek by Tim Ferriss PickFu Etsy eRank Hellium 10 Psycho-Cybernetics by Maxwell Maltz Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond" "The Ultimate Amazon Product Launch Strategy"

Steven Yates is the CEO of Prime Guidance, an agency providing Amazon, Walmart, and eBay sellers and vendors with coaching and advisory services to help them grow their businesses on marketplaces faster and operate smarter. He is also the Founder of All Industry Consulting, which offers expert advice to clients regarding merchandising, purchasing, sourcing, sales, and business development. Before founding Prime Guidance and All Industry Consulting, Steve developed well-rounded expertise working for multibillion dollar Fortune 500 retailers such as Amazon, Dick’s Sporting Goods, and eBay Enterprise. In this episode… Are you an Amazon seller? Which levers do you need to pull in your business to increase sales and grow on Amazon and other marketplaces? With the high competition on Amazon, sellers need to up their game and try to stand to sell more. To increase their conversion rate in any marketplace, sellers need to optimize product pages, keyword research, internal and external traffic generation, and content creation, including A+ content and infographics. Learn how Steven Yates helps shoppers win with all these and more through Prime Guidance.  Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Steven Yates, CEO of Prime Guidance. Steve talks about Prime Guidance and what it does, other marketplaces Prime Guidance helps sellers thrive in apart from Amazon, considerations for migrating to other marketplaces, and levers sellers can pull on Amazon that can influence sales and help them grow their brands. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Prime Guidance  Call Prime Guidance on 972-885-9262 All Industry Consulting  Steven Yates on LinkedIn  Special Mention(s): Kevin King Steven Pope on LinkedIn Helium 10  Splitly Reviews Anker   Nozzle.ai  James Thomson on LinkedIn  Prosper Show  Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"

Kris Gramlich is the Account Executive at Sellozo, a comprehensive suite of intelligent tools that helps Amazon Sellers grow and manage their businesses. Insights and analytics with financial reporting offered by Sellozo provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard. Kris is a professional FBA seller and a podcast host of Two Amazon Sellers and a Microphone, where they discuss everything related to selling on Amazon. Enjoying the thrill of selling items in the garage as a kid to selling clothes on eBay, Kris learned how to sell physical products on Amazon in 2013 and launched his first product in 2014. He has four brands and enjoys helping other sellers achieve success on Amazon. In this episode… Amazon is a massive platform with hundreds of millions of products posing high competition. So, how can you stand out as an Amazon seller to make sales?  It entails a lot for Amazon sellers to succeed. They need to understand product launches, marketing, listing optimization, keyword research, ranking, reviews, and working strategies they could implement in their businesses — which they might not have the expertise to execute successfully. They need software and experts knowledgeable on the entire Amazon platform who can help them grow, manage, and scale their Amazon brands efficiently. Learn how Kris Gramlich helps Amazon sellers thrive with Sellozo.  Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Kris Gramlich, Account Executive at Sellozo. Kris talks about the mistakes Amazon sellers make, tips for successfully launching new products on Amazon, how to build an audience with insert cards and free samples, and the importance of leveraging influencer marketing. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Kris Gramlich on LinkedIn Sellozo Two Amazon Sellers and a Microphone  Special Mention(s): Kevin King Steven Pope on LinkedIn Nozzle.ai Refersion Adam Heist on YouTube  Books Mentioned: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow   Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"  "Increase Organic Amazon Ranking Through Google Ads"

Mark Casey is the CEO of House of AMZ, a marketing and SEO agency for Amazon sellers. The House of AMZ team helps sellers to reach their goals through Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews.  Mark's background is in marketing and branding. He dedicated himself to fully understanding the science behind where a product ranks on Amazon and how to optimize product listings for the highest rate of conversion. Working under a top 500 company, Mark helped to enhance their Amazon business which contributed to their current nine-figure annual earnings and now being in retail stores nationwide. In this episode… Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews are the things that contribute to your success as an Amazon seller. Where can you get the expertise to help you effectively and efficiently execute them to maximize your sales?  According to Mark Casey, you need experts who are knowledgeable on the entire Amazon platform to help you stand out and sell more. You need people to help you understand ranking and marketing because Amazon is a massive platform with hundreds of millions of products — and that's tough competition. For over seven years, Mark has studied the Amazon algorithm to understand how it works and how to rank products. He shares how they help sellers have better rankings and optimize product listings for the highest conversion rates.  Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Mark Casey, CEO of House of AMZ. The two discuss what Amazon considers when ranking products, the process of launching a new product on Amazon, how to build and leverage the shoppers' network list without breaching Amazon's terms of service, and how to re-rank or re-launch an existing product on Amazon. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Mark Casey on LinkedIn House of AMZ Special Mention(s): Kevin King Steven Pope on LinkedIn SELL + SCALE SUMMIT  PickFu  Post Purchase PRO  Asin Doctor  UglyFeedback  UglyFeedback’s Email: hi@uglyfeedback.com  Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"  "Increase Organic Amazon Ranking Through Google Ads"  Books Mentioned: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz

Chad Rubin is the Founder and CEO of Profasee, a pricing platform that enables Amazon brands to predict ideal product prices. He leads Profasee's operations and overseas IT strategy. Chad often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon bestseller, Cheaper, Easier, Direct. Before Profasee, Chad founded Think Crucial and co-founded Skubana and the Prosper Show. In this episode… Are you an Amazon brand that relies on traditional pricing strategies alone? There's a chance you leave lots of money on the table that could increase your profit margin. So, how can you optimize your Amazon sales, increase your profits, and incorporate AI into your e-commerce businesses? According to Amazon expert Chad Rubin, many brands have great products and even bigger ambitions but leave pricing strategies up to fate. It was the same for Chad with his e-commerce brand. As he looked for new ways to unlock huge profits, he discovered that pricing is the most relevant lever that flows to the bottom line, and it's a huge blind spot to many. Because there are few tools in the Amazon space to test prices, he built a world-class AI model that analyzes hundreds of real-time data points to help e-commerce brands pinpoint the perfect price for them to start profiting.  Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Chad Rubin, the Founder and CEO of Profasee. The two discuss how pricing is a challenge to many, how to change prices to maximize profits without sacrificing your BSR, and the importance of leveraging AI as an e-commerce business. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Profasee Chad Rubin on LinkedIn Chad Rubin’s Email: chad@profasee.com Chad Rubin on Twitter   Cheaper Easier Direct by Chad Rubin and Frank Turner  Prosper Show  James Thomson on LinkedIn Skubana Think Crucial    The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss  The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson  The Great CEO Within: The Tactical Guide to Company Building by Matt Machory, Alex MacCaw, and Misha Talavera  Notion  Brandon Young on LinkedIn Steven Pope on LinkedIn   Special Mention(s): Kevin King My Amazon Guy Past episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"

Josh Gibson is the CEO and President of Sojourn Group Consulting, an Amazon boutique marketing agency specializing in helping sellers grow their marketplace. Before starting Sojourn, Josh worked in the banking industry. Today, his busy schedule doesn’t allow for much downtime, but when he’s not in the office, Josh spends it with his wife of 15 years and their four kids. In this episode… Are you an Amazon seller who’s frustrated with how the platform eats your margin for breakfast, lunch, and dinner? With an estimated 6.3 million sellers on Amazon, there is plenty of competition for your product to stand out. Add to that compromised cash flow, strict inventory expectations, packaging restrictions, and high fees, and it’s easy for your bottom line to fall into the red. So what strategies are there for sellers to make a profit? Josh Gibson, business leader and expert Amazon seller, suggests you prioritize tracking your weights and categories and the products you’re selling. Other tips for seller success are leveraging best-selling products, optimizing product listings, and experimenting with selling on other e-commerce channels.  Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Josh Gibson, the CEO and President of Sojourn Group Consulting. The two discuss expanding seller distribution channels, the best tools to efficiently operate a business, why you should hire a marketing agency to help grow your brand, and more.  Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Josh Gibson on LinkedIn Sojourn Group Consulting Special mention(s): Steven Pope on LinkedIn My Amazon Guy Bradley Sutton on LinkedIn Kevin King  Book(s): Gary (Gary Vee) Vaynerchuk books on Amazon