Ecomm Breakthrough

Nathan Hirsch is the Co-founder and CEO of EcomBalance and Outsource School. EcomBalance is a monthly bookkeeping service for e-commerce businesses selling across multiple channels. Outsource School teaches business owners effective hiring methods for hiring and retaining top-tier, offshore virtual assistants. In 2015, he co-founded FreeUp.net, scaling it to $12M in yearly revenue before exiting in 2019. Nathan has appeared on over 400 podcasts and is a social media personality. In this episode… Offshore outsourcing involves contracting individuals or service providers located in different geographical regions. In-demand business functions and industries such as IT services, software development, finance and accounting, customer support, and data entry have sparked a need for outsourcing virtual talent. Additionally, there are a multitude of benefits to using this type of service, including cost-effectiveness, scalability and flexibility, time zone advantages, and access to specialized skills. As with any type of business, outsourcing comes with many challenges. Nathan Hirsch, a longtime entrepreneur, experienced years of hiring trial and error. The lessons he learned along the way led him to scale businesses beyond seven figures using only virtual assistants. Eager to share these methods as an online educational resource for other business owners led him to co-found the Outsource School. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Nathan Hirsch, Co-founder of EcomBalance and Outsource School, to discuss finance and business operating systems. Nathan shares the challenges of outsourcing talent, proven hiring methods for acquiring offshore talent, the benefits of using Outsource School, and business owners’ common bookkeeping mistakes. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Nathan Hirsch on LinkedIn EcomBalance Special Mention(s): Kevin King  Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn Chad Rubin on LinkedIn Mike Mayer on LinkedIn Profasee Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Chad Rubin’s Proven Strategies to Transform Your eCommerce Business With AI”

Rolando Rosas is the Founder of Global Teck Worldwide, a tech e-commerce store passionate about providing high-quality communications and telecommunications equipment. His entrepreneurial journey began with a college computer, printer, and an old-school kitchen wall phone. He founded his third startup, Circuit Loops, in 2020 when he grew frustrated with outdated methods of purchasing broadband, wireless, and fiber internet for smaller businesses. Before starting Global Teck Worldwide, he spent several years as a seller on Amazon. In this episode… Amazon is the largest online retailer and the largest e-commerce selling platform. According to Marketplace Pulse, an estimated 6.3 million sellers use the Amazon marketplace, and over half of them are North American sellers. It’s a preferred sellers’ platform because it’s established and trusted, has minimum start-up costs, and there’s the potential to earn money quickly. If your goal as an Amazon seller is to make passive income, Rolando Rosas – an expert e-commerce entrepreneur – advises you to be ready to work. One of the biggest misconceptions is that after posting products, Amazon takes care of the rest. The reality is that the early stages of your selling journey will require many hours and effort. However, there are steps to take to outperform the competition, such as refining the product's main image, diligently responding to customers’ questions, and using data analytical tools.  Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he interviews Rolando Rosas, Founder of Global Teck Worldwide and Circuit Loops, to discuss pay-per-clicks strategies and his journey to building a seven-figure brand. Rolando explains the differences between selling on Amazon versus other online channels, misconceptions of drop-shipping, the impact data has on your business, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Rolando Rosas on LinkedIn Global Teck Worldwide Global Teck Worldwide on Amazon Circuit Loops What the Teck? Rolando Rosas’ Free Technology Offer Special Mention(s): Kevin King Michael E. Gerber on LinkedIn Roland Frasier on LinkedIn Tyler Jefcoat on LinkedIn Chad Rubin on LinkedIn Steven Pope on LinkedIn The Giza Power Plant: Technologies of Ancient Egypt by Christopher Dunn American Nations: A History of the Eleven Rival Regional Cultures of North America by Colin Woodard Open AI ChatGPT Related Episode(s): “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “The Three Financial Metrics That Will Predict Your Business’s Future With Tyler Jefcoat” “Chad Rubin’s Proven Strategies to Transform Your E-commerce Business With AI” “Four Critical Pillars for Amazon Listing Optimization”

Pat Yates is the President and Owner of Happy Feet Slippers, a novelty business providing high-quality, comfortable house shoes for the entire family. The slippers garnered nationwide attention after a 2014 appearance on Shark Tank, where he struck a deal with Robert Herjavec. Since then, the company’s grown into a multimillion-dollar e-commerce operation. The deal led to licensing agreements with DreamWorks, NCAA, NFL, and Disney. By 2015, he formed a relationship with Mark Daoust, the Founder of Quiet Light, where he now serves as one of the broker’s mergers and acquisitions advisors. In this episode… Happy Feet Slippers started as a kiosk retail venture over 25 years ago. Today, the slipper company is a global success thanks to an appearance on a popular TV show. Soon, more opportunities followed when the founder, Pat Yates, signed lucrative licensing deals with prominent brands. Although licensing helped elevate his company, the experience was the start of a new lesson in business for the seasoned e-commerce entrepreneur. If you’re an established business owner interested in licensing your products, Pat advises doing your research first. To license a product involves giving another company rights to your intellectual property to produce and sell. Leveraging license agreements has benefits, such as passive income, brand recognition, and acquiring new customers. On the contrary, there’s a risk of intellectual property theft, losing control of your brand, colossal licensing fees, and profit loss. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Pat Yates, President and Owner of Happy Feet Slippers and Business Broker at Quiet Light, to discuss the complexities of licensing. Pat talks about protecting your brand, his various licensing partnerships, and the steps to acquire licensing. Pat also switches gears to discuss mergers and acquisitions, offering sage advice on exiting a business. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Pat Yates on LinkedIn Email Pat Yates: Pat@QuietLight.com Quiet Light Happy Feet Slippers Happy Feet Slippers on Amazon Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Rich Goldstein on LinkedIn Licensing Expo Loom Book Mention(s): The EXITPreneur’s Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success by Joe Valley Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game by Walker Deibel The Fish That Ate the Whale: The Life and Times of America’s Banana King by Rich Cohen Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “How to Double or Triple the Value of Your Business With Intellectual Property (Ip) Protection”

Nathan Resnick is the Founder of Sourcify, the fastest-growing sourcing platform that helps hundreds of companies manufacture products worldwide. He has launched dozens of products and, until recently, owned three companies before exiting one of his entities. Nathan has penned several articles for Entrepreneur, The Next Web, and frequents as a guest expert on CNBC. Nathan spent several years living in China and is fluent in Mandarin. In this episode… Sourcing is the process of finding and acquiring products a business needs to sell. Though a complex and time-consuming process, it’s essential to the success of a business. But if you’re an amateur e-commerce entrepreneur, you may not know where to start.  Sourcing expert Nathan Resnick recommends doing the research, as there are different ways to source products. You can find suppliers through online directories, trade shows, or networking with other businesses. Once you’ve found a few potential suppliers, your next step is to carefully evaluate them to ensure they’ll provide you with products at a competitive rate.  In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Nathan Resnick, Founder and CEO of Sourcify, to discuss product sourcing and supply chain. Nathan shares sourcing strategies to scale a business, how to negotiate with manufacturers, and why business owners should use Section 321. Whether you’re a veteran or novice entrepreneur, Nathan is primed with useful nuggets to supercharge your business. So, stop what you’re doing and tune in now! Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Nathan Resnick on LinkedIn Nathan on Twitter Sourcify Special Mention(s): Kevin King Howard Thai on LinkedIn Steve Simonson on LinkedIn Dylan Whitman on LinkedIn Tim Ferriss on LinkedIn The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Actions You Must Take To Prepare Your Business for a Recession”

Yoni Kozminski is the Founder of South Col and the Founder and CEO of Escala and MultiplyMii. South Col is an e-commerce accelerator empowering founders to reach peak potential, while Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. On the other hand, MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. Both Escala and MultiplyMii, however, provide different solutions aimed at taking e-commerce and Amazon businesses to the next level.  In addition to being a scaling expert and an entrepreneur, Yoni hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. In this episode… It’s fair to say that when entrepreneurs set out to go into business for themselves, the end goal is to grow it to seven figures and beyond and earn huge profits. It’s also fair to say that when entrepreneurs reach this level of success, they want to be able to enjoy it. Sure, running a business comes with many stressors, but some factors can alleviate the pressures associated with growing a business.  The first step to lessen stress, according to entrepreneur and business leader Yoni Kozminski, is to simply get out of your own way. So, what does that mean, and how do you get out of your own way? You start by creating or purchasing a reliable operational system. In this enlightening episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Yoni Kozminski, the Founder of South Col, Escala, and MultiplyMii, to discuss business operating systems and organizational structures that can help entrepreneurs scale to eight figures and beyond. Yoni explains how to build operating systems, the four core processes for a $20 million Amazon FBA Business, and the steps to take to become a successful entrepreneur. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Yoni Kozminski on LinkedIn Email Yoni: Yoni@multiplymii.com South Col Escala  MultiplyMii Successful Scales Podcast Yoni’s 35% Discount Offer - Use Coupon Code: ecommbreakthrough Special Mention(s): Norm Farrar on LinkedIn Bradley Sutton on LinkedIn Kevin King Brandon Young on LinkedIn Adam Runquist on LinkedIn The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey ChatGPT Related Episode(s): “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”

Shannon Roddy is the Director of Business Development at Avenue 7 Media, a full-service agency helping deserving brands navigate and thrive on Amazon. His expertise in all things Amazon gave him the insight to found Marketplace Seller Courses, a platform offering online courses to educate e-commerce entrepreneurs on strategies to take their products to the next level. Shannon has consulted over 200 companies and individuals to launch, scale, and protect their brands. In this episode… Though Amazon is the world’s largest and fastest-growing marketplace, it’s an ever-evolving platform. This makes it nearly impossible for sellers to stay current with Amazon’s terms and conditions. It’s also impossible to scale when sellers fall into complacency and fail to compete. So, how can you become a major player as an Amazon seller? According to Amazon expert Shannon Roddy, you’re on track to exceeding eight figures and beyond if you use these proven three tactics: Identify your brand mission, expand and adapt your product line, and protect your brand. So, how do you apply these methods to your business? Listen to this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes Shannon Roddy, Director of Business Development at Avenue 7 Media, for an in-depth conversation about building, growing, and protecting your brand. Shannon offers his advice on how to create a brand story, how to pivot listing images, how to avoid common seller mistakes, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Shannon Roddy on LinkedIn Avenue 7 Media Shannon’s free resource offer: Amazon Seller’s Checklist Special Mention(s): Norm Farrar on LinkedIn Bradley Sutton on LinkedIn Kevin King Tim Ferriss on LinkedIn Tyler Jefcoat on LinkedIn Jason Boyce on LinkedIn Good to Great: Why Some Companies Make the Leap...and Others Don’t by Jim Collins Calendly Related Episode(s): “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “The Three Financial Metrics That Will Predict Your Business’s Future With Tyler Jefcoat”

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company partnering with retailers and brands to help market, sell, fulfill, and ship its products. Corey is a 15-year supply chain and operations leader. Additionally, he has over 20 years of experience in the e-commerce fulfillment industry specializing in channel merchandising, aligning operational initiatives with corporate objectives, and building and leading high-performing teams through inclusion, collaboration, and engagement. Through his years of experience, Corey has launched over 50 different subcategories through online and brick-and-mortar channels. In this episode… With the ever-evolving needs of Amazon and the changes in logistics on Amazon, if your company isn’t properly staffed with essential experts in place, your company could be at a disadvantage. If you only rely on a virtual assistant to handle all operational needs, you may have already put your company in jeopardy. While virtual assistants may be administrative experts and take direction well, they aren’t considered supply chain or operations experts. So, what position hires should be a priority in today’s market? Business leaders Corey Apirian and Josh Hadley strongly suggest hiring a supply chain manager or expert as quickly as possible. A supply chain manager oversees, coordinates, and manages the logistics regarding the production and distribution processes of the company’s goods. Supply chain management is integral to a company’s success because an expert in this field can boost customer service, reduce operating costs, and improve the financial position of the company. Those are just a few responsibilities of a supply chain manager. Want to learn more about supply chain logistics?  Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, for an in-depth discussion about global supply chain and shipping and logistics. Corey advises on how to build a shipping business, the steps to grow an e-commerce business, the role that smart merchandising plays in selling on Amazon, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Corey Apirian on LinkedIn Davinci Micro Fulfillment Email Corey: Corey@Davincimfc.com Special Mention(s): Norm Farrar on LinkedIn Steve Simonson on LinkedIn Kevin King Rick Watson on LinkedIn The Fulfillment IQ Podcast Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins ChatGPT Power BI Related Episode(s): “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”

Will Russell is the Founder and CEO of Russell Marketing, an innovative digital agency focusing on e-commerce launch marketing. Russell Marketing has generated over $25M in revenue for over 300 rising entrepreneurs. In November 2022, Will launched the Russell Gives Foundation, a family organization offering grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion. Will’s accolades include features in Forbes, Business Insider, Crain’s New York, and Startup Nation, and in 2022, he released his first book, Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time. In this episode… Launching new products is one of the ideal ways to grow a business and increase revenue. While a new or innovative product may be exciting, it comes with many stressors. As an upcoming entrepreneur, you may not have adequate financial backing, which could prevent you from investing in a launch campaign. So, what can you do in this instance? Business leader and product launch specialist Will Russell has systems in place to help guide you through your first product launch. Have you validated your product by simply engaging or enticing your customers? Do you know about and understand Amazon brand analytics that can determine your market opportunity? These are just a few steps in Russell’s method to successfully launch products. Interested in learning more? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he talks with the Founder and CEO of Russell Marketing, Will Russell, to discuss creating powerful marketing systems to launch new products. Together, the two discuss strategies for launching new products, how to know if your product is a winner, and understanding pain points. Plus, Will gets to talk about his first book. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Will Russell on LinkedIn Russell Marketing Russell Gives Foundation Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time by Will Russell  Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Related Episode(s): Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai Seven Acquisition Strategies to Scale to Eight Figures and Beyond

Amy Wees is the CEO of Amazing At Home, an e-commerce consulting company that has helped over 1000 brands launch private label products on several commerce channels, including Amazon. Amy’s wealth of knowledge and experience in product development and sales and marketing has enabled her to advise upcoming entrepreneurs to develop their own successful businesses. Amy is an entrepreneur, consultant, and business coach who also shares e-commerce tips and tricks on her podcast The Seller Roundtable. In this episode… It’s been said that if you discover what you’re most passionate about and turn it into a career, you’ll never work a day in your life. Amy Wees discovered her passion while serving in the United States Air Force. What first started as a hobby quickly turned into a full-time gig once she realized she was not only talented at consulting, but it was also lucrative.  Amy’s journey, however, is no different from other inexperienced entrepreneurs. She became an expert in learning from her own mistakes, and as a consultant, she can help you avoid those same mistakes. But her consulting company doesn’t just address avoidable mistakes. Amy knows how to make money, as well as how to be smart with money.  In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits with the CEO of Amazing At Home, Amy Wees, to discuss her consulting business and all things e-commerce. Amy shares strategic selling tips, entrepreneurial obstacles to avoid, and how to diversify your manufacturing and supply chains. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Amy Wees on LinkedIn Amazing At Home The Seller Roundtable Amazing At Home on Instagram and Facebook Special Mention(s): Kevin King  Steven Pope on LinkedIn Howard Thai on LinkedIn Tyler Jefcoat on LinkedIn Danny McMillan on LinkedIn Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Clockwork, Revised and Expanded: Design Your Business to Run Itself by Gino Wickman ChatGPT Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” The Three Financial Metrics That Will Predict Your Business’s Future with Tyler Jefcoat

Tyler Jefcoat is the Co-founder and CEO of Seller Accountant. Seller Accountant is a financial company dedicated to helping e-commerce sellers maximize their profitability by supplying bookkeeping and financial coaching services. With his help, Tyler’s clients have sold over $100M in e-commerce sales in one year. Tyler heads the Seller Accountant Roundtable, a private mastermind club for seven- and eight-figure sellers. Before founding Sellers Accountant, Tyler was the Co-founder and Managing Partner of Care to Continue, a home healthcare company that grew from 0 to 100 in four years. In this episode… Accounting is imperative to a business’s financial health. By keeping up-to-date records, a business owner can compare current financial information to past finances. Accurate records upkeep allows users to forecast the success of a business. So, where do entrepreneurs begin if they want to avoid distorted bookkeeping? Business leader Tyler Jefcoat suggests understanding the basics of accounting, managing the profitability of your business at a SKU level, and A/B testing prices. Want to learn more? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes the Co-founder and CEO of Seller Accountant, Tyler Jefcoat, to discuss money, accounting, finance, and business exiting. Tyler shares common accounting mistakes made by sellers, targets to aim for, how to outspend competitors on ads, and how to prepare for a business exit. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Tyler Jefcoat on LinkedIn Seller Accountant Return on Podcast Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn James Thomson on LinkedIn Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Merchant Spring Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures  and Beyond”