Michael Maher is the Owner and Visionary of Cartology, a simple-solutions platform providing full-management services for Amazon brands including catalog optimization, advertising, and international expansion. Before Cartology, Michael was the President of Matters of the Cart, a multi-channel enterprise that eventually evolved into Cartology. Additionally, Michael hosts The Longer Game podcast, where he discusses the future of retail.

In this episode…

Amazon entrepreneurs' success stories can inspire many people to start their own e-commerce store. However, it’s crucial to understand the challenges that online sellers face. What are some strategies that e-business owners can implement to avoid certain obstacles?

Customer reviews can make or break a business. For Amazon seller Michael Maher, he quickly learned not to take the reviews personally. Instead, he leveraged the feedback as opportunities to improve his products. During these pivotal moments, it’s wise to meet with manufacturers to discuss how they can rectify issues. Michael also advises avoiding attachments to products, as attaining growth and scalability on Amazon heavily depends on new inventory. If a product performs poorly, don’t hesitate to discontinue the ASIN.

In this episode of the eComm Breakthrough Podcast, Josh Hadley chats with Michael Maher, Owner of Cartology, about strategies to implement to scale a business. Michael shares the lessons he learned as a novice Amazon seller, how to leverage customer feedback, and how temporary setbacks inspired him to share his knowledge.

Resources mentioned in this episode:

Josh Hadley on LinkedIn
eComm Breakthrough Consulting
eComm Breakthrough Podcast
Email Josh Hadley: Josh@eCommBreakthrough.com
Hadley Designs
Hadley Designs on Amazon
Michael Maher on LinkedIn | Instagram
Email Michael Maher: michael@thinkcartologyy.com
Cartology
The Longer Game

Special Mention(s):

Related Episode(s):

Mastering the Art of Reviews: Michael Maher’s Game-Changing Hacks for Elevating Your Product Ratings