New Tool Alert! Amazon's Creator Connections: A Comprehensive Guide to Collaborating with Influencers with Kathleen Kobel

Apr 30, 2024

Ask episode

Chapters

Transcript

Episode notes

Kathleen Kobel is an Amazon selling expert with 15 years of experience elevating brands through strategic selling and consulting on the platform. After launching and growing over 1,000 brands on Amazon she has utilized those skills to become a dynamic force with the Amazon Influencer program. She not only connects authentically with Amazon brands and customers through curated content but also teaches others how to earn big by creating product videos for Amazon. She is your go-to partner for navigating and thriving in the competitive e-commerce landscape of Amazon.

Highlight Bullets

Here’s a glimpse of what you would learn…

Impact of Amazon influencers on sales and conversions and how brands can leverage influencers to scale their business.
Different structures for partnering with influencers, including flat fees, bonus commissions, and utilizing Amazon's Creator Connections tool.
Directing influencers to join Creator Connection campaigns, providing a potential strategy for brands to vet and engage with influencers.
Influencer Payment and Content Placement For Amazon Creator Connections
Tips and tricks for crafting an appealing message to creators, including promotion codes and free samples.

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow.

Here are the 3 action items that Josh identified from this episode:

Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections.

Action item #2: Offer free samples to influencers and vet them through a Google form.

Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.

Resources mentioned in this episode:

Josh Hadley on LinkedIn
eComm Breakthrough Consulting
eComm Breakthrough Podcast
Email Josh Hadley: Josh@eCommBreakthrough.com
Join the Waitlist to Connect with Amazon Influencers: Kathleen Kobel's Website
Become an Amazon Influencer: Kathleen Kobel’s Courses $100 off using coupon code = ecomm
Amazon Creator Connections
Logie AI
Chill and Prosper
PickFu
Scott Voelker

Special Mention(s):

Related Episode(s):

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh (00:00:35)** (((-))) - - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, Norm Farrar, Howard Tye, and Steve Simonsen. Today I'm speaking with Kathleen Kobel of KathleenKobel.Com and we're going to be talking a lot about how Amazon influencers can help your brand scale and how to maximize and leverage the new tool on Amazon called Creator Connections. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.

Josh (00:01:12)** (((-))) - - - Listen, Kathleen, I started my business back in 2015 and grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I doubted myself and my leadership abilities, but also launching the wrong product at the wrong time., issues with supply chain, issues with cash flow, and having to invest my own money in order to pay payroll and being able to make better hiring decisions. So to our listeners that have hit similar plateaus and obstacles and are looking for the next steps to take their brand to the next level, then go to EcommBreakthrough.Com, that's Ecomm with two M's to learn more. And as a special bonus to my podcast listeners, this month I'm giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to...