In this episode Adam Goyette, founder of Growth Union and former VP of Marketing at Help Scout and G2, shares his journey into marketing and we explore the three biggest speed bumps he encountered in his career. Along the way, he shares the impact of professional relationships on career development and growth and his strategies for handling stress, self-doubt, and early career hurdles in marketing.In this episode, you’ll hear about:1. When Adam’s boss left and the company promoted their intern, who had an Ivy League MBA, over him2. When Adam couldn’t explain why they had a bad month and his CFO walked out of the meeting3. The story of when Adam first got promoted to VP of Marketing in a tough environmentThings to listen for:[02:26] The risk that led to a huge reward for Adam[07:17] When he put in his resignation, but was persuaded to stay[11:02] The intern was promoted over him…[16:48] Showing off losses made his company see major growth[28:07] The gut-wrenching moment Adam’s CFO walked out on their meeting[36:18] Beware of bad marketers at prestigious companies![39:59] Advice on building career relationshipsResources:- Connect with Adam on LinkedIn- Check out Growth Union- Sign up Adam’s Substack: The Friday Growth Note- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues

In this episode, Kevan Lee, co-founder of Bonfire, shares the most gruesome imposter syndrome he’s ever encountered, the biggest "welcome to the league" moment he experienced from getting rejected, and what it was like to leave a high-flying corporate job to walk the tightrope of entrepreneurship. In this episode, you’ll hear about:1. When Kevan realized his unique path was not climbing the corporate ladder, despite his family history of entrepreneurship2. His “welcome to the league” when he was initially rejected for a content writer position at Buffer3. The most frustrating career feedback Kevan has ever received Things to listen for:[04:53] Coming from a family of entrepreneurs, but never identifying as an entrepreneur[11:22] His “welcome to the league” moment[14:05] Choosing to knock on Buffer’s door again after rejection[17:18] Having to pull the plug on a large project[25:20] Moving past a huge career disappointment[29:30] Being told he need to “speak up more” in a meeting[37:27] The worst type of interview Kevan has experiencedResources:- Connect with Kevan on LinkedIn- Check out Bonfire- Kevan’s substack- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues

In this episode, Mike shares his journey from getting fired at his first job to becoming CMO of a 7-figure startup. He outlines his decision making framework when a job no longer aligns with long-term goals, how he embraces the discomfort leaving something good to chase something potentially great, and the role of a strong network and clear personal values when making transitions.In this episode, you’ll hear about:1. The email Mike sent his two bosses that prompted them to say “don’t come back to work”2. When Mike was thriving in his management consulting role, but knew it wasn’t the right fit3. The moment when Mike realized that company values and culture is more important than company successThings to listen for:[01:18] Zigging while others were zagging[08:07] Being told “don’t come back to work” by his bosses[12:26] Mike’s REAL growth experience[16:16] Getting comfortable being uncomfortable has never been a challenge[21:56] Becoming CMO at a 7 figure company and realizing it’s not the right fit[33:52] Playing the long game and expanding his network[36:27] Take a leap of faith (when his wife wasn’t working)[40:15] Sumo wrestling and burrito eating contests at work[41:29] Yvonne Chouinard, the founder of Patagonia, calls Mike’s phone in the middle of a work meetingResources:- Connect with Mike on LinkedIn- Check out Moonwater- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues

Nobody deserves to be yelled at by their boss… ever.That’s the situation Shanee Ben-Zur found herself in early in her career - and (after regrouping and then giving her notice immediately afterwards) it triggered a new career in tech-marketing. She’s gone to be become CMO at Earnest, with stops at Crunchbase, Dropbox, Salesforce, and NVIDIA.In addition to the horrible yelling situation, Shanee talked about how her fear of failure caused her to micromanage her team, and shared the feedback that’s helped her grow into her own as a leader.In this episode, you’ll hear about:1. The story behind when Shanee was screamed at by her boss in the middle of NYC - and what she did next.2. Realizing her team was hesitant to provide honest feedback - which led her to seek coaching3. The team turnover after a successful funding round and the beginning of the pandemicThings to listen for:[04:34] Being a child of immigrants influenced her into the wrong field[09:01] Shanee’s boss screamed at her in the middle of NYC[12:03] Playstation changed the trajectory of Shanee’s career[18:31] What caused Shanee’s work tears[25:31] Creating a culture of fear[30:57] The goal is to hire people who are smarter than you[34:44] Therapy changed Shanee’s life[38:25] Benefit from learning how to communicate wins strategicallyResources:- Connect with Shanee on LinkedIn- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues

Moving to South Africa with the entire family, working 75 hour weeks, and then getting the worst feedback from a new boss sounds sounds fun, right?This is the exact situation that Dave Boyce found himself in. But Dave didn’t let that stop him. He used this experience as fuel to become a serial entrepreneur who evolved into a professor and writer. Dave is the author of "Product That Sells Itself,” he’s on the board of Winning by Design and Forrester, and is an advisor to a handful of startups.In addition to the challenging feedback loops and international moves, Dave emphasizes embracing the unknown with confidence, how feedback has influenced his life, and the importance of developing strong boundaries and values.In this episode, you’ll hear:1. The toughest 2 pieces of feedback Dave has ever received and how those influence him today2. The time when Dave was driving and got a call from George Zachary (investor in Twitter) saying, "this is going to be a tough call. Do you have a minute?"”3. How Dave finds the courage to overcome imposter syndrome related to writing his new textbook on PLGThings to listen for:[04:52] What happened when Dave ignored his gut feelings[12:26] Dave’s spontaneous decision to move to South Africa with his family and ended up receiving the toughest feedback in his career[26:13] Receiving a call from George Zachary (CRV), saying "This is going to be a tough call. Do you have a minute?”[32:53] The moment Dave experienced imposter syndrome and almost threw the towel in.[36:50] Dave’s secrets behind what helped him pursue his dreamsResources:- Connect with Dave on LinkedIn- Visit Dave’s website- Subscribe to Dave’s Substack- Connect with Andrew on LinkedIn or Twitter- Subscribe to the Delivering Value Substack- Learn more about Navattic- Learn more about Appcues

As a growth marketer, you’re faced with decisions every day. What campaign should you run? Which metric should you optimize for? But some decisions can strike you to the core of your values. That happened to Bradley Fehler, Growth Lead at Prolific, when his boss asked him to choose to focus on work or caring for his pregnant wife.It’s a decision that’s often much easier to make in retrospect.In this episode, Bradley shares stories about times when boundaries in his professional and personal life were tested, and dealing with the immense pressure of being the head of growth at a company that just wasn’t growing. Listen to realize that you aren’t alone in the struggles you face as a growth leader, and that the challenges you’re facing are temporary.In this episode, you’ll learn:1. Setting boundaries between your professional and personal life is crucial for maintaining balance2. Be candid with your boss about what you can and can’t commit to as early as possible3. Never forget to remain humble and curious, regardless of your company’s growthThings to listen for:[10:13] Cultivating candid feedback in relationships[11:30] Choosing between work and a pregnant wife[16:19] Learning to set boundaries at work[20:08] Overcoming difficult choices at work[21:56] Setting expectations with your manager[26:25] When work bleeds into home[36:31] A new segment: What Would You Do?Resources:- Connect with Bradley on LinkedIn- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues

Receiving negative feedback is always tough. But when it’s coming from someone you really respect, It can feel brutal.As painful as it was for Leah Tharin, Growth Advisor for scaling B2B companies, to hear that she was thinking too small, it eventually defined how she worked, reset her expectations, and strengthened her leadership style.In this episode, Leah shares her story of evolving in her growth career and overcoming the stumbles her ego caused along the way. Listen to discover how there’s always an opportunity for growth.In this episode, you’ll learn:1. Your biggest growth is on the other side of brutal, yet constructive feedback2. Identifying your learning pattern allows you to better structure your self-education and retain the things you consume3. It’s important to understand and notice your emotions and talk about them with othersThings to listen for:[10:45] Growing in the messy middle[13:04] The watershed moment that altered Leah’s career[21:27] Learning to zoom out and slow down[25:00] Continuing with a struggling business[26:16] The superpower of a growth mindset[28:53] Managing the spectrum of self-doubt[37:14] Improving from poor presentationsResources:- Connect with Leah on LinkedIn- Check out Leah’s PLG Course- Listen to The Productea with Leah Podcast- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues

When you look at some professionals, it’s easy to underrate their accomplishments because they were “lucky.” But ask any one of them and you’ll realize the long, arduous, stressful road they took to get there. Brendan Hufford, Founder of Growth Sprints, is one of those professionals.In this episode, Brendan tells the stories of his bouts with overwork and taking on a role in a toxic, terrifying work environment to get to where he is today. Listen to discover what you need as a growth marketer to stay grounded and work sustainably, without sacrificing your health along the way.In this episode, you’ll learn:1. Surrounding yourself with people who love you for who you are is essential to avoiding burnout2. Moving fast can be detrimental if you aren’t doing it thoughtfully3. Broadcasting your wins to the company can help get people energized about the work you doThings to listen for:[09:45] Nothing replaces hard work[13:38] Moving too fast[15:17] Processing critiques and feedback[27:38] Balancing how much effort to give[28:24] Finding work that combines your expertises[30:13] Avoiding the health risks of overwork[33:45] Realizing the value of soft skillsResources:- Connect with Brendan on LinkedIn- Subscribe to Brendan’s newsletter for the secret recipes of how SaaS companies *actually* get customers- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues

Should you continue working in-house or finally take a chance and start your own thing? If you struggle with this push and pull - you aren’t alone.The safety of an in-house role can be alluring. But if you’re looking for something different Asia Orangio, CEO and Founder of DemandMaven has some advice - if you have the runway, then go for it.In this episode, Asia talks about how while starting her own business has been extremely challenging, it’s also leveled up her skills faster than she thought possible. Listen in to learn how she overcame tough feedback from her mentor about her experience and the mindsets you need to succeed in your career.In this episode, you’ll learn:1. Mentors won’t always support your ideas, don’t take it personally2. Real world experience can be an invaluable substitute for formal education3. Don’t let the unknown unknowns stop you from moving forwardThings to listen for:[06:07] Taking on bigger problems[13:03] Receiving tough feedback from a trusted mentor[24:03] Does starting your own business make you unemployable?[25:28] Unlocking new levels in your life[26:36] Meeting impossible goals in a toxic work environment[32:49] Advice for people working at roles misaligned to their values[35:42] What to do when you don’t know what to do[38:28] Breaking old thought patternsResources:- Connect with Asia on LinkedIn or Twitter- Check out Asia’s newsletter- Connect with Andrew on LinkedIn and Twitter- Learn more about Navattic- Learn more about Appcues

It’s stating the obvious but leadership is tricky. You’ve got to find a balance between creating space for open dialogue while also filtering how much you actually share.Margaret Kelsey, Founder and Marketing Advisor at TatCo, was forced to take a step back and look closely at her team culture when she got some very disheartening feedback during her time at Appcues. She quickly came to realize she’d created a toxic mini culture in her team by expressing frustration with the organization in an unproductive way.In this episode, Margaret shares some of her struggles in aligning her team with the larger company and getting buy-in from higher ups on their strategies. She also discusses how she’s learning how to detangle her personal and work identities. Listen to discover how you can become more self-aware as a leader to lead teams effectively and continue being satisfied with your work.In this episode, you’ll learn:1. As a leader, you need to be responsible about what messages you filter through to your team2. Every piece of feedback you receive is optional3. It’s better to think of your company as a sports team rather than a familyThings to listen for:[11:14] Rethinking hustle culture[15:25] Filtering frustrations and leadership messages to your team[18:22] Navigating the challenge of misaligned values at work[28:49] Detangling your work and personal identity[32:01] Dealing with “Executive thrashing”[37:13] Leaning into your feelings rather than judging them[40:04] Building self-awareness as a leader[41:13] Setting boundaries and choosing what feedback to acceptResources:- Connect with Margaret on LinkedIn- Check out Margaret’s podcast- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues