In this episode, Talia Wolf, CEO and Founder of GetUplift, shares her experiences growing up in a family that valued hard work, her early jobs as a waitress and skydiver, her transition into the tech, marketing, and CRO world - and many of challenging moments along the way, including balancing her career and motherhood, the need to ask for help from your support system, and navigating critical feedback.

In this episode, you’ll hear about:

Staying in a CMO role she didn’t like because she was afraid to start her own business

Being a woman in a male-dominated field and how she overcame her imposter syndrome

Receiving a “slap in the face” piece of feedback from someone on her team

Things to listen for:

[06:20] Talia's diverse career path, from skydiving to wedding planning and tech

[12:48] The challenges of being a woman in a male-dominated industry

[18:05] The creation of a supportive group among women to share vulnerabilities and experiences

[24:37] How having children changed Talia's perspective on work-life balance

[28:52] Learning from critical feedback and using it to improve as a leader

[33:17] The importance of accepting and building upon experiences or letting go in business

[37:44] Talia's upbringing and how it influenced her unconventional approach to CRO

[42:56] Struggling with self-doubt and imposter syndrome when starting her own business

[47:19] The impact of a supportive network in overcoming fears and boosting confidence

[52:03] Balancing the identity of a driven career woman with motherhood

[56:28] Learning to trust her team and achieve a better work-life balance after having children

Resources:

Connect with Talia on LinkedIn: https://www.linkedin.com/in/taliagw/?originalSubdomain=uk

GetUplift CRO Agency: https://getuplift.co/

Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewcapland/

Work with Andrew: https://deliveringvalue.co/get-started

Learn more about Appcues: http://appcues.com/value