In this conversation, Georgiana Laudi, co-founder of Forget the Funnel, shares her background and journey into B2B SaaS. From working in her family’s retail florist business, to becoming the VP of Marketing at Unbounce, and advising a bunch of impressive companies. We explore some of the speed bumps and challenging moments in Gia’s journey along the way.

Gia opens up about:

Returning from maternity leave and learning someone had been hired above her.

The challenges of managing a rapidly growing team

Getting feedback that she’s intimidating

The importance of clear communication and transparency

Things to listen for:

(02:30) Georgiana was influenced by her parents to become an entrepreneur

(05:53) Her first business idea was selling martini glasses

(11:13) She said “no” all the time because “who has time for that?”

(15:21) Her advice to someone who is figuring out their personal brand

(19:17) Someone was promoted above her when she was on maternity leave

(32:07) Georgiana was told she was “extremely intimidating” by her team

(36:52) She never holds back what she’s thinking

(39:38) Take notes before confronting an underperforming employee

(47:40) How Georgiana learned her communication skills

(51:05) She wishes she had learned how to run a business earlier

(53:48) Georgiana knows she needs a better work-life balance…

Resources:

Connect with Georgiana on LinkedIn

Check out Forget The Funnel

Get your copy of “Forget The Funnel” today

Connect with Andrew on LinkedIn

Work with Andrew

Learn more about Appcues

Learn more about Navattic