The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

In this engaging discussion, business mentor Amy Porterfield delves into the dynamic landscape of online marketing. She emphasizes the importance of agility and strategy for 2025, highlighting Pinterest's resurgence as a powerful tool for driving traffic. The conversation uncovers evolving lead generation strategies, balancing paid and organic approaches, and the necessity of refining audience engagement to rebuild trust. Amy also shares insights on adapting to market changes and the role of AI, ensuring that personal connection remains at the forefront of business and education.

For most of us, creating content is the part that feels natural, but promotion feels more vulnerable. So we do what we’ve always done… we make something new. We stay busy. We stay in motion. But what if the real power isn’t in making more, but in letting what you’ve already made breathe a little longer? What if the magic isn’t in more content, but in more intention behind how it’s shared? Visit http://www.teachmetopin.com to learn about the platform I’ve been teaching about for over eight years, one I’ve helped over 25,000 people use in their business to create content systems that actually last! In this episode, I’m walking you through a simple mindset shift that changed everything for me. If you're feeling burned out, tired of feeding the algorithm, or wondering why your content doesn’t seem to carry the weight it should, this one’s for you. We’ll explore what it looks like to shift from short-term content bursts to long-term, strategic sharing. I'm talking about ways to make your creations live longer, reach further, and work harder without requiring more from you every single day. If you’re ready to get off the content hamster wheel and start building a business where your work keeps working, even while you rest, this is your permission slip. Press play now! And don’t forget: save your seat for my free class: Create Once, Traffic for Months: The Pinterest Plan That Extends Your Content’s Lifespan in Just One Hour a Week at http://www.teachmetopin.com! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes:https://www.jennakutcherblog.com/content-repurposing-strategies-to-beat-burnout Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today! Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Guests Kate Ahl and Heather Farris, both Pinterest marketing experts, delve into how to maximize content lifespan on Pinterest. They share strategies for making the most of existing content, emphasizing sustainable visibility with just one hour a week. The duo discusses Pinterest’s unique role as a search engine, the art of crafting engaging content, and the importance of data-driven strategies. Listeners will learn how to effectively harness Pinterest for long-term business success, ensuring their efforts yield consistent traffic and engagement.

Discover the art of idea validation before diving into new projects. Learn how to tap into audience feedback to shape products that truly resonate. The discussion emphasizes the importance of understanding your target market's needs through community research. Techniques for crafting the right questions and using personal anecdotes help clarify your approach. Plus, gain insights into pre-selling offers to confirm demand and save valuable time and resources. Ready to enhance your launch strategy?

In this insightful discussion, Keri Swetman, a business strategist and Jenna Kutcher's trusted advisor, dives into the evolving world of paid social advertising. She emphasizes the importance of long-term growth strategies over chasing low-cost leads. The conversation covers creative content utilization, the significance of consistent advertising, and the power of evergreen campaigns to nurture leads. Keri also shares her personal experiences with successful Facebook ad tactics and the value of adapting to data-driven insights for sustainable business growth.

Feeling unmotivated? You're not alone. The conversation dives into five gentle strategies to reignite your spark during those off days. Discover the power of reflection and play to boost creativity, and learn how curating your online environment can spark inspiration. The importance of community support is emphasized, showing how connecting with others can help combat feelings of overwhelm. Embrace these mindset resets and simple practices to find your footing and move forward, even when the going gets tough.

Marina Middleton, CEO of Create & Cultivate, shares her inspiring journey from attendee to leader, emphasizing the power of connection and mentorship for women in business. She discusses key strategies for making data-driven decisions, separating emotions from leadership, and navigating the complexities of entrepreneurship and motherhood. Marina reflects on the significance of community support in empowering female leaders and the importance of resilience in overcoming challenges. Tune in for valuable insights on scaling your business with confidence!

This discussion dives deep into navigating content creation challenges and overcoming burnout. Listeners learn practical tips for transitioning from service to scalable digital businesses while balancing personal responsibilities. Heartfelt stories about lessons from past failures reveal the importance of resilience. The session also highlights the value of community support in business growth, encouraging active engagement and sharing experiences. It's a perfect blend of inspiration and actionable advice for anyone ready to elevate their journey.

In this episode, Alisha Robertson, founder of Doing Everyday Well, shares her journey from severe burnout to empowering women entrepreneurs to embrace self-care. She emphasizes the importance of scheduling rest into daily life and redefines self-care as a necessity, not a luxury. Alisha introduces the 'Me Hour'—a daily practice combining mindfulness, movement, and joy to enhance productivity. She discusses the transformative power of rest and tailored self-care routines, challenging the hustle mentality to encourage a balanced life.

The hosts share insights from their recent team retreat, highlighting the incredible bond formed through laughter and collaboration. They discuss strategic planning for such gatherings and the impact of in-person interactions on team dynamics. Personal growth and deeper connections are emphasized, showcasing how unique experiences can align a team's vision. Practical takeaways for fostering communication and emotional clarity, whether in-person or virtually, are also shared, making this a valuable listen for anyone looking to enhance their team's synergy.