The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 921: How to Build Anything When Your Calendar Is Already Full
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Oct 13, 2025 In this engaging conversation, Stacy Smith, a full-time teacher and founder of Sassy Cycling, shares her journey into the podcasting world with her show, The Biking Wellness Podcast. She seeks advice on growing her audience while maintaining authenticity in marketing. Key topics include effective content creation with limited time, the importance of consistency, and leveraging SEO strategies to find listeners. Stacy explores how podcasts can enhance business visibility and discusses the potential of incorporating video into her podcasting strategy.
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Stacy's Launch While Working Full-Time
- Stacey launched The Biking Wellness Podcast after completing The Podcast Lab and released weekly episodes starting in March.
- She balanced podcasting with a full-time teaching job and parenting a ten-year-old son.
Two Marketing Angles To Test
- There are two marketing angles: painting possibility and running from pain, and each reaches different people.
- Test both approaches to see which resonates with your audience and use both when appropriate.
Consistency Beats Frequency
- Choose a release rhythm you can sustain and prioritize consistency over frequency.
- Start small, bank episodes, and avoid upping frequency until you have a reliable system.