The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

919: The Permission to Burn It Down (And Start Over on Your Terms)

Oct 6, 2025

In this thought-provoking conversation, bestselling author Jen Hatmaker discusses her latest memoir, AWAKE. She inspires listeners to trust their intuition during times of change and emphasizes the importance of reclaiming one's inner voice after success. Jen describes her journey of unlearning societal messages that hinder self-trust, especially after personal upheaval. She advocates for embracing the messy authenticity of midlife, arguing that growing older enhances relevance and leadership. A heartfelt exploration of reinvention awaits!

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ADVICE

Trust Your Internal Wisdom

Trust your instincts when parts of your work no longer bring joy or feel out of integrity.
Put your chips on yourself and move toward what your wisdom is telling you to do.

INSIGHT

How Culture Silences Inner Authority

Early cultural messages taught Jen her body and desires were a problem, which muted her inner authority.
Reclaiming trust in your own narrative is slow but essential work across generations.

ANECDOTE

Rebuilding After a Public Divorce

After Jen's marriage ended she faced total upheaval and had to reassess everything while learning independence at 46.
Her community served as a clarifying mirror that revealed who she remained to be.

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If you’ve ever looked at your business, your brand, even your personal relationships, and thought, “This used to feel right… but now I’m not so sure,” you are not alone, and you are not broken.

Jen Hatmaker is no stranger to the hard and holy work of reinvention. She’s a bestselling author of 14 books (including four New York Times bestsellers), the host of the award-winning For the Love podcast, and a beloved leader to a community of over 1.6 million. But her newest book, AWAKE, isn’t about business strategy. It’s about what happens when your identity, your roles, and your life fall apart… and how to rebuild from a more honest, more aligned place.

Jen walks us through what she calls a Midlife Renaissance, not a crisis. It’s a powerful season of reassessing everything you’ve been told about womanhood, worth, work, and success… and reimagining a life and business that truly feels like you.

If you’re an entrepreneur navigating change, if you’re pivoting your purpose, or if you’re wondering what stays and what goes in this next chapter… click play.

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Goal Digger Show Notes: https://jennakutcherblog.com/starting-over-in-business-your-terms

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