The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

922: The 'Too Late' Lie: Why Now Is Actually the Perfect Time to Start a Podcast

Oct 15, 2025

Podcasting isn't oversaturated—91% of shows are inactive, leaving space for new voices. Starting with at least three episodes can hook listeners and build a loyal audience. Focusing on a consistent release schedule for 12 weeks can boost visibility. Even simple setups can sound professional with the right tools. Niche podcasts can engage dedicated listeners who convert to customers. The journey isn't just about downloads; it's about building relationships and opportunities. Dive in now—the perfect time to start is today!

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INSIGHT

High Abandonment Creates Opportunity

Most people claim podcasting is 'too late', but 91% of podcasts are inactive.
That abandonment leaves huge opportunity for consistent creators to stand out.

ADVICE

Launch Strategy: Three Episodes + 12 Weeks

Launch with at least three episodes so listeners can binge and subscribe.
Commit to weekly publishing for the first 12 weeks to win algorithmic favor and build a habit.

ADVICE

Mine The Podcast Graveyard For Ideas

Use the 'podcast graveyard' to research inactive shows and mine topic ideas.
Spend 20 minutes on keyword searches to generate a dozen episode ideas.

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Everyone's wrong about podcasting. They're telling you it's too saturated, too late, too hard. But here's what they don't know: 91% of podcasts are basically dead. While everyone's scared to start, you're walking into wide open territory.

If you've been sitting on a podcast idea, convinced you've missed your chance, this article will change your perspective entirely. After helping hundreds of students launch successful shows and building my own podcast to over 100 million downloads, I've learned that the people saying "it's too late" are usually the same ones who gave up after three episodes.

The truth is, now might actually be the perfect time to start your podcast. Let me show you exactly why!

And if this episode inspires you to hit ‘record’, you’re going to want to register for my FREE class “Podcasting 101: How to Start, Record, and Profit from Your Show” at http://www.freepodcastclass.com! I can’t wait to help you get your show up and running.

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Goal Digger Show Notes: https://jennakutcherblog.com/best-time-to-start-a-podcast

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