Future of Film Podcast

How do you build an entire creative ecosystem? And what does it take to empower storytellers at scale? In this episode, Alex speaks with Emmy-nominated producer, writer, doctor and serial entrepreneur Mehret Mandefro, a visionary voice at the intersection of storytelling, healing and creative innovation. As co-founder and MD of Realness Institute, Mehret has spent years strengthening Africa’s media landscape through training, mentorship and systemic infrastructure-building. She shares her remarkable journey from medicine to media, the origins of her “audiovisual medicine” artistic practice, and the powerful lessons learned from pioneering television in Ethiopia and developing talent across the continent. In a wide ranging conversation, Mehret also dives into: • Why creative infrastructure is the missing piece in global storytelling • How Realness Institute nurtures and de-risks new creative voices • The urgent need for producers to think like entrepreneurs • The role of technology and AI in elevating human stories • Why Africa is central to the future of film This is a conversation about creativity, systems change and the responsibility we all share in shaping the future of screen storytelling. About Mehret Mandefro Mehret Mandefro is an Emmy-nominated producer, writer, and entrepreneur working at the intersection of culture, commerce, and social impact. A former physician turned storyteller, she has dedicated her career to transforming how stories are made—and who gets to tell them. Born in Ethiopia and raised in America, Mehret is a transnational force in global media who has built several groundbreaking enterprises, including Truth Aid Media in New York, Kana TV in Addis Ababa, and the Realness Institute in Cape Town, a nonprofit dedicated to training and mentoring writers, producers, and directors across Africa and the diaspora. Her award-winning film and television work bridges documentary and fiction, revealing hidden truths across the human experience. Her credits include How It Feels to Be Free (American Masters), Sweetness in the Belly (Amazon), Difret (Netflix), The Cost of Inheritance (PBS), Little White Lie (PBS), and Ethiopia’s first teen drama, Yegna. Recognized on Variety’s list of the most impactful women in global entertainment, Mehret is a member of the Academy of Motion Picture Arts and Sciences and is currently building the African Film and Media Arts Collective with artist Julie Mehretu with the support of BMW. Mehret has a BA in Anthropology from Harvard University, an MD from Harvard Medical School, a MSc in Public Health from the London School of Hygiene and Tropical Medicine as a Fulbright Scholar, and a PhD in Cultural Anthropology from Temple University. www.futureoffilm.live

What happens when a documentary storyteller steps into the heart of creative tech? In this episode, Alex talks with Meagan Keane, Director of Product Marketing at Adobe Pro Video, about the tools, trends, and tectonic shifts shaping the future of screen storytelling. From AI and generative workflows to the rise of mobile editing and creative AI agents, Meagan shares Adobe’s vision for empowering a new generation of creators, while protecting the values of authenticity and artistry. In a conversation that explores the intersection of storytelling and technology in the fast changing media landscape, Meagan shares how her journey in film shapes her work today and shares powerful advice for anyone creating today. About Meagan Keane Meagan Keane is Director of Product Marketing for Adobe Professional Film & Video. She joined the Adobe Premiere Pro Management team in 2012 and has led business strategy across the Adobe video portfolio since 2019. While Meagan’s leadership has guided Adobe video strategies for over a decade, her beginnings were in documentary film. She was a producer across numerous documentary features including High School 911 (2016), Defining Beauty (2011), We Live in Public (Sundance Grand Jury Winner, 2009) and Join Us (2007). Meagan is a thought leader in the film and video industry, recently speaking on behalf of Adobe at the IBC in Amsterdam, the ITVS independent filmmakers summit in San Francisco, “AI on the Lot” conference in Los Angeles, hosting numerous panels at the 2025 Sundance Film Festival. Keane has also recently been quoted in Variety, Hollywood Reporter and Forbes Magazine regarding the future of filmmaking, as well as the growing impact of AI in Hollywood. Meagan sits on the Board of Governors of the Advanced Imaging Society and was named one of PR Daily’s Top Women in Marketing in 2023. She loves remaining connected to the film industry, while influencing future innovation in her field. Meagan lives with her family in Marin County, CA and has an MFA in film production from USC’s School of Cinematic Arts.

In this episode of Future of Film, Alex talks with David Neumann, CEO of Newmation, a talent management and production company working with some of the world’s leading writers, directors and TV creators in both animation and live action. David shares his journey from ICM and CAA to founding Newmation, and why he bet early on global and independent animation. He discusses how to balance creativity with business, what makes a project stand out, and why IP ownership matters more than ever. The conversation explores: - How international co-productions and new funding models are reshaping animation - Why African and global voices are essential for the next generation of stories - The impact of technology — from Flow’s Blender breakthrough to AI disruption - How creators can pitch, package and protect their dream projects It’s an inspiring, candid look at where the animation industry is heading — and how new storytellers can succeed within it. About David Neumann David Neumann is a Producer, Talent Manager and CEO of NEWMATION. Newmation represents Academy award winning animation writers, directors and TV creators, spanning 5 continents and produces animated and live action films & series. He previously was an agent at Hollywood mega-agency, CAA, growing global animation in New York. Between his agent career at CAA and ICM, he's represented Oscar winning filmmakers such as David Yates (Harry Potter), Tom Hooper (Les Miserables, The King's Speech), Sir Stephen Frears (The Queen, Philomena) Arlene Klasky (Rugrats), Todd Komarnicki (Sully), and Anthony McCarten (Bohemian Rhapsody) to name a few. In 2020, Neumann launched his own company and was honored on Observer's Entertainment Power 50 List, alongside Dwayne Johnson, Will Smith, JJ Abrams, Margot Robbie, and more.

In this episode of Future of Film, Alex Stolz speaks with worldbuilding pioneer Kurt McClung, a narrative designer whose “world-first” methodology has helped build over 100 fictional universes across AAA games, film, TV, animation, and transmedia. From major gmaing franchises such as Ghost Recon and Beyond Good & Evil 2 to original IPs in development for the screen, Kurt has worked at the intersection of storytelling, design, and audience engagement for over two decades. Kurt shares why the traditional focus on characters and plot is no longer enough and how starting with a flawed world, defined by a central metaphor or societal question, can unlock new creative possibilities and commercial longevity. But more than that, Kurt explores how powerful worlds don’t just contain stories they create space for audience participation, debate, and community-building. With real world and practical examples, Kurt explains how worldbuilding is not just a storytelling tool, it’s a strategic engine that can align creative teams, connect with real-world conversations and give audiences something they want to explore, contribute to, and advocate for. Whether you're developing a game, a TV series, or an immersive transmedia experience, this conversation offers essential insights into designing IP that’s both creatively bold and culturally resonant. In this episode, you’ll learn: - Why starting with a flawed world — not a character — leads to stronger stories - How to frame your world as a metaphor for a meaningful societal question - The three essential elements of a compelling narrative bible - How world-first storytelling creates alignment across large creative teams - Why audiences gather around problems, not plots and how to build a community around your story -Practical strategies for involving marketing and distribution early through theme-based outreach - How to design IP with built-in potential for audience expansion and participation About Kurt McClung Kurt McClung is a transmedia storyteller with a passion for epic inspirational experiences. He started his career writing graphic novels and interactive children’s books, and then blossomed into videogames and recently television and cinema. He has worked on over on one hundred fictional worlds for more than forty studios as a Creator, Writer, Lead Writer, Script Doctor, Content Director, Narrative Designer and World Designer. A specialist of IP creation, narrative structure and world logic with an industrial engineering education, he builds fictional journeys like one would plan the construction of a work of architecture. He has developed his own set of creative vision tools, and has shared his passion teaching transmedia strategy, interactive script writing, world design and 360 narrative design in several universities and for master class circuits. He serves as narrative Content Director on several boards of game studios he helped found. Kurt is an excellent team builder and creative alignment lead, whether on small scale projects or those of AAA scale. He strives to give audiences a novel point of view, an “extra life”.

Doug Shapiro, a media strategist and author of The Mediator, dives into the transformative impact of generative AI on filmmaking. He discusses how AI is reshaping content creation, driving costs down, and altering audience expectations. Shapiro warns of market saturation while highlighting opportunities for new voices in the industry. He reflects on lessons from past disruptions, advocating for an approach that sees AI as an empowering tool rather than a replacement. The conversation illuminates the need for innovation and adaptability in a rapidly changing media landscape.

Guy Gadney, CEO of Charismatic.ai, dives into how generative AI is revolutionizing storytelling, making it more personalized and accessible. He discusses the concept of microdramas—short, mobile-native narratives that engage audiences in new ways. Gadney emphasizes the importance of empowering neurodiverse creators and underserved communities in this space. He also highlights the need for fair compensation in the creator economy and warns against the centralization of power in platforms, advocating for a more equitable future for all storytellers.

"Data and AI can increase risk taking" Tobias Queisser In this episode, Tobias Queisser, co-founder and CEO of Cinelytic, discusses how AI and machine learning can not only de-risk decision making in the greenlight and the overall filmmaking process - but also empower greater apparent risk taking too. Tobias addresses common misconceptions about AI, arguing that it can encourage greater creative risk-taking in filmmaking. With host Alex Stolz, they explore the origins of Cinelytic, the challenges in film production, and the role of data in enhancing film success. They also examine the evolving landscape of film distribution, the impact of streaming services, and the importance of understanding audience behavior through data analytics. Additionally, they discuss the potential of AI to boost creativity and economic viability in the industry, and anticipate future innovations in film technology. This episode was originally published on the Marketing and Distribution Podcast. Key Takeaways: - **AI Encourages Creative Risk-Taking:** Tobias explains how AI can reduce uncertainty, enabling filmmakers to pursue more innovative projects. - **Data-Driven Decision Making:** Utilizing data analytics can enhance understanding of audience preferences, leading to more successful films. - **Evolution of Film Distribution:** The rise of streaming services has transformed distribution strategies, emphasizing the need for data-informed approaches. AI as a Creative Tool:** Rather than replacing creativity, AI can support filmmakers by providing insights that inform and enhance the creative process. About Tobias Queisser Tobias Queisser is the co-founder and CEO of Cinelytic, bringing a background in finance, entertainment, and technology ventures. Prior to Cinelytic, he spent a decade in investment banking and co-founded a global investment fund in London. In 2013, Tobias established Arctic Pictures Limited, an international film production company. He holds an MSc in Accounting & Finance from CASS. For more episodes and information, visit Future of Film Podcast (https://futureoffilm.live/podcast/).

In this episode of Future of Film Podcast, we’re joined by Fiona Gillies and Mahesh Ramachandra, co-founders of SMASH — the innovative platform that’s transforming how creators connect with industry decision-makers. SMASH is rethinking the pitching process from the ground up—offering creators a structured, accessible space to build and share their projects, while helping commissioners and buyers discover the stories they’re truly looking for. In this conversation, Fiona and Mahesh share the origin story of Smash, explore how AI and smart data are shaping the future of development, and offer practical advice for filmmakers looking to sharpen their pitches and navigate the industry with confidence. We also discuss the art (and pain) of writing a great logline, how to stand out in a crowded marketplace, and why the future of pitching is all about transparency, connection, and creator empowerment. This episode was recorded as part of Future of Film Africa 2024 in partnership with Sèmè City of the Republic of Benin. About Fiona Gillies - Indie Producer & SMASH co-founder Fiona has produced award winning features and shorts.  The Beat Beneath my Feet was in competition in the Berlinale, and her debut feature City Slacker was nominated for a BIFA. She began her career with director Roger Michell at the RSC and has worked extensively both in front and behind the camera.  She co-founded SMASH, the Rights and IP Marketplace, with fellow producer Christine Hartland and digital pioneer Mahesh Ramachandra to encourage new, diverse talent to engage with decision makers. About Mahesh Ramachandra – Co-founder / CPO Mahesh is a digital product expert with 25 years of experience building and operating B2B SaaS and B2C entertainment services around the world. He focuses on early-stage products and companies, specialising in product conceptualisation, building teams, lean development, finding product-market fit, and scaling to success. Mahesh recently led the pre-school mobile app studio at eOne (Hasbro) and was previously Chief Product Officer at KidsKnowBest, Azoomee and Hopster, the award-winning SVOD service for kids. Prior to that, he developed and operated live interactive television programmes globally for almost 10 years, following stints in edtech and running his own interactive media studio. Mahesh is a regular speaker at industry conferences such as Kidscreen and the Edinburgh Television Festival and has been a judge for the Interactive Emmy Awards. He is a mentor with the BYP (Black Young Professionals) Network and is a team advisor with Antler Incubator. Mahesh has an MA in Design for Interactive Media from Middlesex University. My SMASH Media won a Gold Award for Tech Innovation at Cannes NEXT, the Innovation section of the 2023 Cannes Film Festival. Check out SMASH at www.mysmash.media

In this episode of the Future of Film podcast, host Alex Stolz speaks with Sarudzayi Marufu, founder of Uras Films, about the challenges and opportunities facing filmmakers today, particularly in the African market. They discuss the importance of understanding audience engagement, innovative approaches to crowdfunding, and the intersection of creativity and business. Sarudzayi emphasises the need for infrastructure and support for African filmmakers, highlighting the potential of the continent's creative resources. The conversation also touches on the importance of building a brand and cultivating a loyal audience. In this conversation, Sarudzayi shares insights on the filmmaking process, emphasizing the importance of leveraging personal privilege, understanding financial realities, and learning from experiences. She discusses the significance of marketing and distribution strategies, particularly in the context of independent films and African cinema - encouraging filmmakers to be audacious, share their ideas, and navigate the challenges of distribution while maintaining ownership and integrity. She highlights the need for an entrepreneurial mindset in filmmaking, advocating for a balance between creativity and business acumen. About Sarudzayi Marufu Sarudzayi Marufu is founder and executive producer of the production company Euras Films with a mission to tell bold, unafraid & innovative storytelling & authentic representation. She founded Euras with the mission of increasing representation for underprivileged communities and providing them with the resources to take bold creative risks. Since its inception in 2019, the studio has produced a range of short and feature-length films, the latest of which, All the Wives in Attics, has been selected for several awards at leading film festivals. Prior to Euras Films, Sarue was executive producer at Beyond the Canon, an organisation that aims to diversify the curricula at globally leading drama schools and theaters. Beyond the Canon taps into forgotten masterpieces by culturally diverse playwrights and brings them to national audiences. Previously, she founded Exodus Healthcare, a firm that supports patients living independently in their own homes. She applies her business expertise from scaling Exodus to her work in the film industry, helping underprivileged filmmakers navigate the business of producing films.

In this episode, CJ "Fiery" Obasi, the visionary filmmaker behind MAMI WATA, discusses his creative journey, the cultural narratives that shape his work and the commercial and creative path of a storyteller. CJ reflects on his early influences, including a passion for Hammer Horror films and Stephen King novels, and how these elements have informed his unique storytelling approach. He discusses the challenges and triumphs of bringing MAMI WATA to life, a film that intertwines African folklore with contemporary themes, and shares insights into the significance of genre filmmaking within the African cinema landscape. The conversation also explores the business of being a storyteller and entrepreneur, the future of African screen storytelling, and the evolving role of technology and AI in filmmaking. About C.J. Obasi C.J. Obasi also known as “Fiery” or “The Fiery One” wrote and directed the feature films OJUJU & O-TOWN, both of which has screened in many festivals, including the Gothenburg Film Festival and Fantasia Film Festival, garnering acclaim from the likes of Screen Anarchy, IndieWire, & The Hollywood Reporter. He has won the African Movie Academy Awards (African Oscars), and the Trailblazer Award at the Africa Magic Viewers Choice Awards AMVCA). OJUJU is listed in IndieWire’s Best Zombie Films Of All Time. His short film “Hello, Rain” premiered in the International Competition of Oberhausen, and in over 30 festivals like Fantasia Film Festival, where it won the Special Mention of the Jury prize, and the BFI London Film Festival where it was nominated for the Short Film Award. In 2016, he formed Surreal16 Collective with filmmakers Abba T. Makama and Michael to challenge the status quo of Nollywood filmmaking and Nigerian Film expectations. Their anthology film, Juju Stories won the Boccalino D’Oro Award for Best Film at Locarno Film Festival, and was aquired globally by Amazon Prime Video. Obasi’s latest work, MAMI WATA premiered at the Sundance Film Festival 2023, where it won the Jury Award for Cinematography, as well as in FESPACO, where it won the Best Image, Best Décor and the African Critics Prize. MAMI WATA was nominated for an Independent Spirit Award and for an NAACP Image Award. It was Nigeria's Official entry for the Academy Awards. MAMI WATA was acquired by Mubi, and has since been distributed theatrically, SVOD and Blu-Ray, DVDs in more than 25 territories, including the United States, United Kingdom, Germany, Switzerland, France, Brazil and Australia. Obasi was recently invited by the Rockefeller Foundation to participate as a cohort of the Bellagio Residency at Lake Como, Italy with his feature film project, LA PYRAMIDE: A CELEBRATION OF DARK BODIES. He is a voting member of the Academy of Motion Pictures, Arts and Sciences (Oscars).