Guy Gadney, CEO of Charismatic.ai, dives into how generative AI is revolutionizing storytelling, making it more personalized and accessible. He discusses the concept of microdramas—short, mobile-native narratives that engage audiences in new ways. Gadney emphasizes the importance of empowering neurodiverse creators and underserved communities in this space. He also highlights the need for fair compensation in the creator economy and warns against the centralization of power in platforms, advocating for a more equitable future for all storytellers.
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insights INSIGHT
A Creativity-First AI Spinout
Charismatic.ai grew from a multi-year R&D consortium to offer a creativity-first AI platform for storytelling.
The team focused on safety, remuneration models, and tools that help creators structure and iterate stories.
volunteer_activism ADVICE
Iterate Story Elements Actively
Use editing controls to iterate story elements like location, character age, or gender during AI-assisted drafting.
Treat the platform like a co-writer that preserves structure while letting you change details in real time.
question_answer ANECDOTE
Autistic Daughter's Stories Structured
An Innovate colleague said his autistic daughter dreamed vivid stories but couldn't structure them into scripts.
Charismatic.ai can take those outlines and provide usable story structures for neurodiverse creators.
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In this episode, Alex Stolz speaks with Guy Gadney, CEO and founder of Charismatic.ai, about how generative AI is being used not just to assist, but to co-create stories in bold new ways. Charismatic — a spin-out from a major UK R&D consortium with Channel 4 and Aardman — has developed a platform that enables creators to develop structured, consistent narratives from the seed of an idea, with real-time iteration and animated playthroughs. The result? A system that’s making storytelling more accessible, scalable, and personalized than ever before.
We explore how this technology could unlock new opportunities for storytellers globally, from neurodiverse creators to grassroots communities, and what the rise of microdramas — short, serialized, mobile-native stories — means for audience engagement, monetization, and the next wave of creator-owned IP. Guy also shares his candid views on AI, authenticity, and why creators must act now to ensure the future of content is not just automated — but equitable.
About Guy Gadney
Guy is CEO and Founder of Charismatic.ai which is at the forefront of Creative AI. He has run three start-ups as well as working for international media and telco organisations.
With Charismatic.ai, Guy is transforming the use of AI in film, television and video games, focusing on the power of good storytelling and bridging the gap between the creative and technology industries.
He has produced Emmy and BAFTA-nominated digital productions, and interactive narratives for Warner Bros, Dreamworks, Sky and the BBC, as well as the award-winning AI game adaptation of John Wyndham’s The Kraken Wakes.
Guy is on Innovate UK’s BridgeAI Advisory Board, a Trustee of Sheffield Doc Fest, on the Board of Oxford’s Story Museum, and a co-founder of The Collaborative AI Consortium in 2019, researching the impact of Artificial Intelligence on the Creative Industries.
You can find out more about Charasmatic AI at www.charasmatic.ai.
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