In this episode, Alex Stolz speaks with Guy Gadney, CEO and founder of Charismatic.ai, about how generative AI is being used not just to assist, but to co-create stories in bold new ways. Charismatic — a spin-out from a major UK R&D consortium with Channel 4 and Aardman — has developed a platform that enables creators to develop structured, consistent narratives from the seed of an idea, with real-time iteration and animated playthroughs. The result? A system that’s making storytelling more accessible, scalable, and personalized than ever before.
We explore how this technology could unlock new opportunities for storytellers globally, from neurodiverse creators to grassroots communities, and what the rise of microdramas — short, serialized, mobile-native stories — means for audience engagement, monetization, and the next wave of creator-owned IP. Guy also shares his candid views on AI, authenticity, and why creators must act now to ensure the future of content is not just automated — but equitable.
About Guy Gadney
Guy is CEO and Founder of Charismatic.ai which is at the forefront of Creative AI. He has run three start-ups as well as working for international media and telco organisations.
With Charismatic.ai, Guy is transforming the use of AI in film, television and video games, focusing on the power of good storytelling and bridging the gap between the creative and technology industries.
He has produced Emmy and BAFTA-nominated digital productions, and interactive narratives for Warner Bros, Dreamworks, Sky and the BBC, as well as the award-winning AI game adaptation of John Wyndham’s The Kraken Wakes.
Guy is on Innovate UK’s BridgeAI Advisory Board, a Trustee of Sheffield Doc Fest, on the Board of Oxford’s Story Museum, and a co-founder of The Collaborative AI Consortium in 2019, researching the impact of Artificial Intelligence on the Creative Industries.
You can find out more about Charasmatic AI at www.charasmatic.ai.
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