Future of Film Podcast

In this episode of Future of Film, Alex Stolz speaks with worldbuilding pioneer Kurt McClung, a narrative designer whose “world-first” methodology has helped build over 100 fictional universes across AAA games, film, TV, animation, and transmedia. From major gmaing franchises such as Ghost Recon and Beyond Good & Evil 2 to original IPs in development for the screen, Kurt has worked at the intersection of storytelling, design, and audience engagement for over two decades. Kurt shares why the traditional focus on characters and plot is no longer enough and how starting with a flawed world, defined by a central metaphor or societal question, can unlock new creative possibilities and commercial longevity. But more than that, Kurt explores how powerful worlds don’t just contain stories they create space for audience participation, debate, and community-building. With real world and practical examples, Kurt explains how worldbuilding is not just a storytelling tool, it’s a strategic engine that can align creative teams, connect with real-world conversations and give audiences something they want to explore, contribute to, and advocate for. Whether you're developing a game, a TV series, or an immersive transmedia experience, this conversation offers essential insights into designing IP that’s both creatively bold and culturally resonant. In this episode, you’ll learn: - Why starting with a flawed world — not a character — leads to stronger stories - How to frame your world as a metaphor for a meaningful societal question - The three essential elements of a compelling narrative bible - How world-first storytelling creates alignment across large creative teams - Why audiences gather around problems, not plots and how to build a community around your story -Practical strategies for involving marketing and distribution early through theme-based outreach - How to design IP with built-in potential for audience expansion and participation About Kurt McClung Kurt McClung is a transmedia storyteller with a passion for epic inspirational experiences. He started his career writing graphic novels and interactive children’s books, and then blossomed into videogames and recently television and cinema. He has worked on over on one hundred fictional worlds for more than forty studios as a Creator, Writer, Lead Writer, Script Doctor, Content Director, Narrative Designer and World Designer. A specialist of IP creation, narrative structure and world logic with an industrial engineering education, he builds fictional journeys like one would plan the construction of a work of architecture. He has developed his own set of creative vision tools, and has shared his passion teaching transmedia strategy, interactive script writing, world design and 360 narrative design in several universities and for master class circuits. He serves as narrative Content Director on several boards of game studios he helped found. Kurt is an excellent team builder and creative alignment lead, whether on small scale projects or those of AAA scale. He strives to give audiences a novel point of view, an “extra life”.

Doug Shapiro, a media strategist and author of The Mediator, dives into the transformative impact of generative AI on filmmaking. He discusses how AI is reshaping content creation, driving costs down, and altering audience expectations. Shapiro warns of market saturation while highlighting opportunities for new voices in the industry. He reflects on lessons from past disruptions, advocating for an approach that sees AI as an empowering tool rather than a replacement. The conversation illuminates the need for innovation and adaptability in a rapidly changing media landscape.

In this episode, Alex Stolz speaks with Guy Gadney, CEO and founder of Charismatic.ai, about how generative AI is being used not just to assist, but to co-create stories in bold new ways. Charismatic — a spin-out from a major UK R&D consortium with Channel 4 and Aardman — has developed a platform that enables creators to develop structured, consistent narratives from the seed of an idea, with real-time iteration and animated playthroughs. The result? A system that’s making storytelling more accessible, scalable, and personalized than ever before. We explore how this technology could unlock new opportunities for storytellers globally, from neurodiverse creators to grassroots communities, and what the rise of microdramas — short, serialized, mobile-native stories — means for audience engagement, monetization, and the next wave of creator-owned IP. Guy also shares his candid views on AI, authenticity, and why creators must act now to ensure the future of content is not just automated — but equitable. About Guy Gadney Guy is CEO and Founder of Charismatic.ai which is at the forefront of Creative AI. He has run three start-ups as well as working for international media and telco organisations. With Charismatic.ai, Guy is transforming the use of AI in film, television and video games, focusing on the power of good storytelling and bridging the gap between the creative and technology industries. He has produced Emmy and BAFTA-nominated digital productions, and interactive narratives for Warner Bros, Dreamworks, Sky and the BBC, as well as the award-winning AI game adaptation of John Wyndham’s The Kraken Wakes. Guy is on Innovate UK’s BridgeAI Advisory Board, a Trustee of Sheffield Doc Fest, on the Board of Oxford’s Story Museum, and a co-founder of The Collaborative AI Consortium in 2019, researching the impact of Artificial Intelligence on the Creative Industries.​ You can find out more about Charasmatic AI at www.charasmatic.ai. www.futureoffilm.live 2025

"Data and AI can increase risk taking" Tobias Queisser In this episode, Tobias Queisser, co-founder and CEO of Cinelytic, discusses how AI and machine learning can not only de-risk decision making in the greenlight and the overall filmmaking process - but also empower greater apparent risk taking too. Tobias addresses common misconceptions about AI, arguing that it can encourage greater creative risk-taking in filmmaking. With host Alex Stolz, they explore the origins of Cinelytic, the challenges in film production, and the role of data in enhancing film success. They also examine the evolving landscape of film distribution, the impact of streaming services, and the importance of understanding audience behavior through data analytics. Additionally, they discuss the potential of AI to boost creativity and economic viability in the industry, and anticipate future innovations in film technology. This episode was originally published on the Marketing and Distribution Podcast. Key Takeaways: - **AI Encourages Creative Risk-Taking:** Tobias explains how AI can reduce uncertainty, enabling filmmakers to pursue more innovative projects. - **Data-Driven Decision Making:** Utilizing data analytics can enhance understanding of audience preferences, leading to more successful films. - **Evolution of Film Distribution:** The rise of streaming services has transformed distribution strategies, emphasizing the need for data-informed approaches. AI as a Creative Tool:** Rather than replacing creativity, AI can support filmmakers by providing insights that inform and enhance the creative process. About Tobias Queisser Tobias Queisser is the co-founder and CEO of Cinelytic, bringing a background in finance, entertainment, and technology ventures. Prior to Cinelytic, he spent a decade in investment banking and co-founded a global investment fund in London. In 2013, Tobias established Arctic Pictures Limited, an international film production company. He holds an MSc in Accounting & Finance from CASS. For more episodes and information, visit Future of Film Podcast (https://futureoffilm.live/podcast/).

In this episode of Future of Film Podcast, we’re joined by Fiona Gillies and Mahesh Ramachandra, co-founders of SMASH — the innovative platform that’s transforming how creators connect with industry decision-makers. SMASH is rethinking the pitching process from the ground up—offering creators a structured, accessible space to build and share their projects, while helping commissioners and buyers discover the stories they’re truly looking for. In this conversation, Fiona and Mahesh share the origin story of Smash, explore how AI and smart data are shaping the future of development, and offer practical advice for filmmakers looking to sharpen their pitches and navigate the industry with confidence. We also discuss the art (and pain) of writing a great logline, how to stand out in a crowded marketplace, and why the future of pitching is all about transparency, connection, and creator empowerment. This episode was recorded as part of Future of Film Africa 2024 in partnership with Sèmè City of the Republic of Benin. About Fiona Gillies - Indie Producer & SMASH co-founder Fiona has produced award winning features and shorts.  The Beat Beneath my Feet was in competition in the Berlinale, and her debut feature City Slacker was nominated for a BIFA. She began her career with director Roger Michell at the RSC and has worked extensively both in front and behind the camera.  She co-founded SMASH, the Rights and IP Marketplace, with fellow producer Christine Hartland and digital pioneer Mahesh Ramachandra to encourage new, diverse talent to engage with decision makers. About Mahesh Ramachandra – Co-founder / CPO Mahesh is a digital product expert with 25 years of experience building and operating B2B SaaS and B2C entertainment services around the world. He focuses on early-stage products and companies, specialising in product conceptualisation, building teams, lean development, finding product-market fit, and scaling to success. Mahesh recently led the pre-school mobile app studio at eOne (Hasbro) and was previously Chief Product Officer at KidsKnowBest, Azoomee and Hopster, the award-winning SVOD service for kids. Prior to that, he developed and operated live interactive television programmes globally for almost 10 years, following stints in edtech and running his own interactive media studio. Mahesh is a regular speaker at industry conferences such as Kidscreen and the Edinburgh Television Festival and has been a judge for the Interactive Emmy Awards. He is a mentor with the BYP (Black Young Professionals) Network and is a team advisor with Antler Incubator. Mahesh has an MA in Design for Interactive Media from Middlesex University. My SMASH Media won a Gold Award for Tech Innovation at Cannes NEXT, the Innovation section of the 2023 Cannes Film Festival. Check out SMASH at www.mysmash.media

In this episode of the Future of Film podcast, host Alex Stolz speaks with Sarudzayi Marufu, founder of Uras Films, about the challenges and opportunities facing filmmakers today, particularly in the African market. They discuss the importance of understanding audience engagement, innovative approaches to crowdfunding, and the intersection of creativity and business. Sarudzayi emphasises the need for infrastructure and support for African filmmakers, highlighting the potential of the continent's creative resources. The conversation also touches on the importance of building a brand and cultivating a loyal audience. In this conversation, Sarudzayi shares insights on the filmmaking process, emphasizing the importance of leveraging personal privilege, understanding financial realities, and learning from experiences. She discusses the significance of marketing and distribution strategies, particularly in the context of independent films and African cinema - encouraging filmmakers to be audacious, share their ideas, and navigate the challenges of distribution while maintaining ownership and integrity. She highlights the need for an entrepreneurial mindset in filmmaking, advocating for a balance between creativity and business acumen. About Sarudzayi Marufu Sarudzayi Marufu is founder and executive producer of the production company Euras Films with a mission to tell bold, unafraid & innovative storytelling & authentic representation. She founded Euras with the mission of increasing representation for underprivileged communities and providing them with the resources to take bold creative risks. Since its inception in 2019, the studio has produced a range of short and feature-length films, the latest of which, All the Wives in Attics, has been selected for several awards at leading film festivals. Prior to Euras Films, Sarue was executive producer at Beyond the Canon, an organisation that aims to diversify the curricula at globally leading drama schools and theaters. Beyond the Canon taps into forgotten masterpieces by culturally diverse playwrights and brings them to national audiences. Previously, she founded Exodus Healthcare, a firm that supports patients living independently in their own homes. She applies her business expertise from scaling Exodus to her work in the film industry, helping underprivileged filmmakers navigate the business of producing films.

In this episode, CJ "Fiery" Obasi, the visionary filmmaker behind MAMI WATA, discusses his creative journey, the cultural narratives that shape his work and the commercial and creative path of a storyteller. CJ reflects on his early influences, including a passion for Hammer Horror films and Stephen King novels, and how these elements have informed his unique storytelling approach. He discusses the challenges and triumphs of bringing MAMI WATA to life, a film that intertwines African folklore with contemporary themes, and shares insights into the significance of genre filmmaking within the African cinema landscape. The conversation also explores the business of being a storyteller and entrepreneur, the future of African screen storytelling, and the evolving role of technology and AI in filmmaking. About C.J. Obasi C.J. Obasi also known as “Fiery” or “The Fiery One” wrote and directed the feature films OJUJU & O-TOWN, both of which has screened in many festivals, including the Gothenburg Film Festival and Fantasia Film Festival, garnering acclaim from the likes of Screen Anarchy, IndieWire, & The Hollywood Reporter. He has won the African Movie Academy Awards (African Oscars), and the Trailblazer Award at the Africa Magic Viewers Choice Awards AMVCA). OJUJU is listed in IndieWire’s Best Zombie Films Of All Time. His short film “Hello, Rain” premiered in the International Competition of Oberhausen, and in over 30 festivals like Fantasia Film Festival, where it won the Special Mention of the Jury prize, and the BFI London Film Festival where it was nominated for the Short Film Award. In 2016, he formed Surreal16 Collective with filmmakers Abba T. Makama and Michael to challenge the status quo of Nollywood filmmaking and Nigerian Film expectations. Their anthology film, Juju Stories won the Boccalino D’Oro Award for Best Film at Locarno Film Festival, and was aquired globally by Amazon Prime Video. Obasi’s latest work, MAMI WATA premiered at the Sundance Film Festival 2023, where it won the Jury Award for Cinematography, as well as in FESPACO, where it won the Best Image, Best Décor and the African Critics Prize. MAMI WATA was nominated for an Independent Spirit Award and for an NAACP Image Award. It was Nigeria's Official entry for the Academy Awards. MAMI WATA was acquired by Mubi, and has since been distributed theatrically, SVOD and Blu-Ray, DVDs in more than 25 territories, including the United States, United Kingdom, Germany, Switzerland, France, Brazil and Australia. Obasi was recently invited by the Rockefeller Foundation to participate as a cohort of the Bellagio Residency at Lake Como, Italy with his feature film project, LA PYRAMIDE: A CELEBRATION OF DARK BODIES. He is a voting member of the Academy of Motion Pictures, Arts and Sciences (Oscars).

In this episode, Ingrid Kopp, co-founder of Electric South, returns to the show to explore the dynamic evolution of immersive storytelling. With a particular focus on Africa, Ingrid reveals the shifting landscape of virtual reality (VR) and immersive narratives, highlighting both the challenges and opportunities within the XR space. In a discussion that shines a light on Electric South's pioneering work in bringing African stories into the space, Ingrid also examines the influence of AI on storytelling and the importance of process in artistic creation. The conversation also touches on defining immersive storytelling and its future trajectory, the role of artists in shaping forthcoming narratives, monetisation strategies for XR projects (still!), trends in VR and AR, and avenues for aspiring filmmakers in Africa. IN a conversation that was presnted as part of Future of Film Africa 2024, the dialogue highlights the necessity for innovation and investment in Africa's creative industries while addressing the challenges artists face in accessing technology and funding. More about Ingrid Kopp Ingrid Kopp is a co-founder and co-director of Electric South in South Africa, a non-profit organisation working with interdisciplinary artists across Africa to develop, produce and distribute immersive work. She also co-founded Immerse, a monthly publication on emerging nonfiction storytelling which ran from 2016 until 2023 in partnership with MIT Open Doc Lab and Dot Connector Studio. She is currently co-chair of the World Economic Forum Global Council on the Future of Metaverse. Previously, Ingrid curated the Tribeca Storyscapes programme for interactive and immersive work at the Tribeca Film Festival and was director of the Interactive Department at the Tribeca Film Institute in NYC. She started her career at Channel 4 Television in the UK.

"Africa and African stories could be the future of storytelling." Hamid Ibrahim This episode is a deep dive into entrepreneurship, creativity and storytelling with Hamid Ibrahim, the Co-Founder and CEO of Kugali Media. Kugali hit the headlines last year when they became the first company to collaborate with Walt Disney Animation on an African story. IWAJU, the futuristic animated series, was the result of that partnership premiered to acclaim in 2024 on Disney+. In the conversation, Hamid describes his inspirational career path that took him from working in visual effects on some of Hollywood's biggest titles to beginning his own enterprise, initially with innovative graphic novels and highly effective crowdfunding campaigns. We also explore the scope of African storytelling, the challenges associated with building a business, AR and why AI presents an unprecedented opportunity for original creative entrepreneurs and storytellers. This episode is presented in part of Future of Film Africa 2024, presented in partnership with Sèmè City, the Republic of Benin. More about Hamid Ibrahim Hamid Ibrahim is a multi award winning Artist who focuses on creative leadership and innovation. He is the Co-Founder and Chief Executive Officer of Kugali Media, a visual entertainment company that focuses on authentic African visual storytelling. Hamid has worked in the highest levels of visual entertainment in Hollywood blockbusters like Lion King (2019), Dumbo (2019), The Predator (2018), The Darkest Minds (2018), Dolittle (2020) and most recently a first of its kind collaboration with Disney Animation Studios, an African created series called Iwaju. Iwaju marks the first time in Walt Disney’s 100 year history to collaborate with an outside studio (Kugali) to create an original animation. Hamid was able to win the Alumnus of the year Award from University of Hertfordshire in 2021 and made it to the list of the MIPAD 100 most influential persons of African Descent list in 2024. www.futureoffilm.live

In this episode we welcome world leading film researcher Stephen Follows to the show for a deep dive into the data behind the horror genre. With insights fresh from Stephen's new exhaustive exploration of the space, The Horror Movie Report 2.0, we explore the significant increase in horror film production and the numbers behind its profitability. In a conversation that covers the importance of theatrical releases for horror films (and why they are so important for cinemas!) and the demographics of horror audiences, we also look at global trends in horror film production, including in Indonesia and Malaysia. Stephen shares how horror reflects cultural fears and societal narratives and why it's specific economic and stylistic characteristics make it such a vital genre for the industry. The conversation explores the multifaceted world of the genre, discussing cultural insights, marketing strategies, and the economics behind horror filmmaking including a focus on Blumhouse and the emergence of so-called 'elevated horror', as well as the future of horror in gaming and VR. In a slight detour, we also catch up on the role of AI in film production and storytelling. Having been an early adopter of generative AI in the space, Stephen highlights both its potential and current limitations and reveals why there aren't, yet at least, too many AI-themed horrors. More About Stephen Follows Stephen Follows is a world-leading film industry analyst whose research has been featured in almost every major newspaper and magazine, including The New York Times, The Guardian, and The Times. He is a consultant for Guinness World Records and the chairman of the Central Film School. Stephen’s expertise is sought by major Hollywood studios, and he has taught producers, filmmakers, and students around the world.