86. Fiona Gilles and Mahesh Ramachandra: Pitching, AI and Getting to Greenlight with SMASH

In this episode of Future of Film Podcast, we’re joined by Fiona Gillies and Mahesh Ramachandra, co-founders of SMASH — the innovative platform that’s transforming how creators connect with industry decision-makers. SMASH is rethinking the pitching process from the ground up—offering creators a structured, accessible space to build and share their projects, while helping commissioners and buyers discover the stories they’re truly looking for. In this conversation, Fiona and Mahesh share the origin story of Smash, explore how AI and smart data are shaping the future of development, and offer practical advice for filmmakers looking to sharpen their pitches and navigate the industry with confidence. We also discuss the art (and pain) of writing a great logline, how to stand out in a crowded marketplace, and why the future of pitching is all about transparency, connection, and creator empowerment. This episode was recorded as part of Future of Film Africa 2024 in partnership with Sèmè City of the Republic of Benin. About Fiona Gillies - Indie Producer & SMASH co-founder Fiona has produced award winning features and shorts.  The Beat Beneath my Feet was in competition in the Berlinale, and her debut feature City Slacker was nominated for a BIFA. She began her career with director Roger Michell at the RSC and has worked extensively both in front and behind the camera.  She co-founded SMASH, the Rights and IP Marketplace, with fellow producer Christine Hartland and digital pioneer Mahesh Ramachandra to encourage new, diverse talent to engage with decision makers. About Mahesh Ramachandra – Co-founder / CPO Mahesh is a digital product expert with 25 years of experience building and operating B2B SaaS and B2C entertainment services around the world. He focuses on early-stage products and companies, specialising in product conceptualisation, building teams, lean development, finding product-market fit, and scaling to success. Mahesh recently led the pre-school mobile app studio at eOne (Hasbro) and was previously Chief Product Officer at KidsKnowBest, Azoomee and Hopster, the award-winning SVOD service for kids. Prior to that, he developed and operated live interactive television programmes globally for almost 10 years, following stints in edtech and running his own interactive media studio. Mahesh is a regular speaker at industry conferences such as Kidscreen and the Edinburgh Television Festival and has been a judge for the Interactive Emmy Awards. He is a mentor with the BYP (Black Young Professionals) Network and is a team advisor with Antler Incubator. Mahesh has an MA in Design for Interactive Media from Middlesex University. My SMASH Media won a Gold Award for Tech Innovation at Cannes NEXT, the Innovation section of the 2023 Cannes Film Festival. Check out SMASH at www.mysmash.media