You Can't Lose!

In this episode we challenge the traditional sales playbook, examining the real impact of common tactics like AdWords, LinkedIn marketing, and Clutch.co profile creation. We underscore instead the crucial need for personalization in business, with a particular focus on the pivotal role of CEOs and business leaders in forging direct, meaningful engagement with customers. We unpack the art of creating genuine connections with potential clients, moving beyond the confines of generic marketing techniques. Our discussion further illuminates the power of storytelling and personal branding in an era marked by digital overload and growing distrust in conventional marketing. Don't be a muggle! Use your detectiveness skills to lead and contribute to conversations that turn into successful relationships.

We’re having too much fun making the podcast which leads us to question, is this “too much fun” to be called work? In this episode we dive into the transformative power of integrating playfulness into our work lives. Challenging the entrenched 'grind culture' that glorifies overwork and undervalues leisure, we unravel how adopting a playful approach can lead to more meaningful and sustainable success. We dissect the illusions created by visibility and hard work, advocate for the impact of soft power in leadership, and celebrate the unsung heroes who achieve without the need for fame.

PhilaMade's return sparks interesting opportunities. Richard tackles pricing and estimating. The podcast addresses the role of co-working spaces in building community. They discuss the fraudulent nature of billing hourly. The importance of designing conversations and processes in sales consulting is explored. Preparing for the future and the importance of continuous interviewing in consulting businesses are discussed.

Richard and Joe could barely wait to record this episode as they both dive into GPTs. ChatGPT launched GPTs, enabling users to build their own LLM and AI-based applications. Your Losers (Richard & Joe? Is that a thing?) immediately built a variety of experimental GPTs and plunged into building a sales enablement GPT based on their catalog of writing, consulting, podcasts, and more. The result is a sales copilot providing the answers and data AMs and salespeople need to more efficiently and effectively shorten and deepen the selling process. Dive in with us as we figure all of this out and build as we go.

Joe discusses different pricing approaches, emphasizing profitability and efficiency. He suggests celebrating profitability with bonuses, creating project manifestos, and setting personal goals within projects. Sales should focus on creating high-value opportunities with partners.

Medium shapes the message too often if we're not careful. Enterprise CRM tools shape and dictate sales strategy unintentionally. A marketing website is redesigned at great expense because it's the tool a designer understands. LinkedIn is chosen over TikTok because of biases about the platform. The remedy might opening up the door you didn't realize was available the whole time. Experimenting in a state of play creates unexpected value and opportunity. Quite confidence outperforms bluster and bullshit. In this episode Richard and Joe unpack ways to incorporate all of this into your work, relationships, and leadership.

Joe shares a bad day which Richard turns into a coaching session about mood following action and market fit. They also discuss the value of validation, book writing strategies, embracing wrong ideas, and cultivating a positive mindset.

The podcast discusses the value of qualitative research, tips for effective conversational research and providing value at conferences. They also unpack an HBR article on rainmakers and how to use AI for insights. The importance of non-verbal signals, creating conversational formats, and activating innate facilitation skills are explored. The hosts discuss the 'activator persona' and confidence in a better approach. The importance of activating and bringing in experts is emphasized. They also reflect on misaligned energy levels at a birthday party.

Topics include: automation tools and the removal of intention, tips for making good decisions in unknown circumstances, rethinking retirement and alternative lifestyles, creating walkable communities and building connections, misconceptions around sales and community building, challenges of digital teams, longevity, stress, and personal growth, the fallacy of retirement and the importance of continuous learning.

The podcast discusses the importance of authenticity and experimenting in marketing. It explores the shift towards personal communication and the value of time and personal interactions. The hosts also emphasize the need to choose the uncomfortable path and explore new things. They discuss the attributes of success and the non-linear journey towards it.