Medium shapes the message too often if we're not careful. Enterprise CRM tools shape and dictate sales strategy unintentionally. A marketing website is redesigned at great expense because it's the tool a designer understands. LinkedIn is chosen over TikTok because of biases about the platform. The remedy might opening up the door you didn't realize was available the whole time. Experimenting in a state of play creates unexpected value and opportunity. Quite confidence outperforms bluster and bullshit. In this episode Richard and Joe unpack ways to incorporate all of this into your work, relationships, and leadership.