The Growth Playbook

In this episode, we're diving into the art of crafting a sales strategy that doesn't rely on pricing. Discover why having a defined sales process and creating a memorable buying experience is crucial, especially as AI technology accelerates in sales. We share insights from a real case study and provide actionable tips for immediate implementation. Say goodbye to selling on price; say hello to value-driven sales! Tune in now. 💰 Get FREE access to the tactics used by the fastest-growing b2b brands Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands5 Keys You’ll Learn:Mindset Matters: Building belief in your product and understanding its impact can transform your sales approach.Detach from Outcomes: Learn how letting go of the need for immediate success can actually improve your results.Effective Cold Calling Techniques: Discover the art of leading with curiosity and asking probing questions.Crafting Powerful Email Cadences: Michael shares a 30-touch cadence framework to engage prospects through multi-channel outreach effectively.Omnichannel Strategy: Understand how to leverage different platforms such as LinkedIn, WhatsApp, and even video content to stand out.Fun Fact from the Episode: Did you know that a simple bump email can sometimes get more replies than your initial personalized pitch? It’s fascinating how persistence and subtle follow-ups can work magic in sales.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands5 Keys You'll Learn from this Episode:Why SMS is critical for your sales strategy: Understand the unique advantages of SMS and why it should be in your sales toolkit.Effective strategies to get your buyers' attention: Learn how to craft the perfect SMS that gets read and answered immediately.SMS engagement tips for enterprise accounts: Yes, you can text senior leadership at multibillion-dollar companies! We’ll show you how.Follow-up techniques that close deals faster: Discover how a quick text can revive stalled deals and keep the momentum going.Integrating SMS seamlessly into your CRM: Find out how to use SMS within your existing sales systems to streamline communication.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:The Commitment to Change:Learn how to transform client interest into genuine willingness to change.Understand the milestones necessary to keep clients engaged and aligned with your solutions.Avoiding Common Pitfalls:Identify common mistakes that derail sales processes and learn how to avoid them.Master the transition from discovery to presentation with actionable tips.Collaborative Solution Creation:Discover how inviting clients to co-create solutions enhances buy-in and secures long-term commitment.Real-world examples and case studies for practical application.Managing Client Expectations:Strategic questioning techniques to uncover and address client concerns early.Techniques for realistic opportunity qualification and pipeline management.Building Trust and Overcoming Stereotypes:Overcome negative stereotypes by positioning yourself as a trusted advisor.Strategies to create long-lasting client relationships based on trust and value.About This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:Importance of authenticity and sincerity in salesHow to articulate value propositions and have clear business conversationsBuilding and maintaining a relationship funnel for long-term successStrategies for being strategic and valuable on social mediaAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1.  What is social selling2. Why it's important3. How to master social sellingAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1.  Empathy and building connections through understanding the customer journey are important.2. The timing of engagement matters greatly, as engaging with potential customers early in their buying journey.3. The power of using the right tools like SparkToro to gain valuable insights into customer behaviour and preferences.Resources referenced:Connect with Rand on LinkedinTry Sparktoro for free hereConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsHere are 3 key takeaways you don’t want to miss:🔑 Demonstrate Product Usage: Ensure you understand how the buyer would use your product if given free access today. Avoid a mere product tour by focusing 80% on primary differentiators that provide specific value to the customer.🔑 Address Trust Issues Early: Buyers often distrust that reps understand their industry or role. Build credibility by starting your discovery with a well-researched hypothesis of value specific to the buyer’s role and industry.🔑 Empower the "No": Create a non-pressure environment by asking if continuing the discussion is worthwhile, emphasizing mutual fit. This honest approach builds trust by showing you are invested in meaningful deals only.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.