The Growth Playbook

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsSales can sometimes feel like trying to solve a giant jigsaw puzzle.You have all these pieces—clients, products, services, and strategies—and you need to figure out how they all fit together. In this episode of "How To Sell," hosts Luigi Prestinenzi and David Fastuca break down the art of asking the right questions in sales. Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn this episode, you're going to learn the importance of;Chris Muddle’s journey from banking to becoming a top performer in sales is a story of overcoming fears, embracing failures, and finding balance.By incorporating simple habits, staying grounded, and focusing on personal connections, Chris has unlocked the secrets to success. Follow his example, and you too can become a high-performing sales professional.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn this episode, you're going to learn the importance of;1) Reflect on Past Successes: Analyzing successful interactions and deals can be more impactful than seeking new training. Understand what worked and why, to replicate those strategies in future sales efforts.2) Define Clear Outcomes: Before going into demos and meetings, be clear about what you want to achieve. Whether it's motivating a purchase or identifying pain points, having well-defined outcomes leads to more productive sales conversations.3) Create Your Own Goals: In sales, intrinsic motivation is key. Set personal goals and find what truly drives you. This isn't just about hitting quotas; it's about aligning your career with your personal aspirations to maintain your energy and commitment.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn this episode, you're going to learn the importance of;1) Why do you need to take control of the sales process2) Why you need to be an expert.3) Why you need to become a facilitator versus a salesperson.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn this episode, we're diving into a crucial topic: why the "one size fits all" approach doesn't work in sales. We'll explore the importance of understanding your buyer's level of education, the dangers of feature dumping, and how to truly add value during the sales process.Drawing from a recent buying experience of ours, we'll uncover key lessons that can transform your approach to selling.Plus, we'll share insights from industry expert Jen Allen on tailoring your pitch to meet your buyer's specific needs.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn this episode, we’re diving deep into a crucial topic: the pitfalls of over-relying on sales automation. We'll share why cutting corners with automation can harm your prospects, the importance of personalization, and why hard work still plays a vital role in successful sales. Get ready for some real-world horror stories and actionable tactics to keep your sales game authentic and effective. Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

In this episode, Luigi is joined by Paul Reilly to dissect the traits needed to be a prospecting great in both boom times and turbulent times. Join them as they cover: 💙 Their ongoing passion for selling this deep into their careers.🎮 Two things you can do to take back control of your pipeline in a turbulent marketplace.💁 Doubling down on serving our prospects and customers.🌊 Differentiating yourself in a sea of sameness.🤝 Why prospects will meet with you and what they want to know you know. 🚰 What you can do to ensure you are constantly filling your pipe.🔗 LINKSConnect with Paul on LinkedIn, at his website, and find more information about his book Selling Through Tough Times here. You can listen to Paul's episode on Mike Weinberg's Sales Management Simplified podcast here. Find Luigi on LinkedIn.**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsDiscovery is not dead. Conversely, running the right first meeting can help power your deal through the entire buying journey. In this episode, Luigi is solo and providing you with a micro masterclass on running the perfect first meeting. Find out his six key steps, why they're critical, and how to nail them.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Discover the power of customizing inbound and outbound campaigns for higher conversion rates, leveraging AI for personalized communication, and breaking through the competition with actionable insights on sales cadence in B2B sales.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsThe evolution of information parity has reshaped the role of the sales professional. Connecting at the right moment, sharing knowledge as peers, and guiding buyers are key tactics to becoming a trusted advisor instead of a seller.In this episode, Luigi is joined by the insightful Anthony Iannarino, marking the first repeat appearance of a guest on the podcast. Prepare to take notes - this episode is packed with insights on the evolving responsibilities and opportunities for modern sales professionals.🔗 LINKSConnect with Anthony on LinkedIn.Connect with Luigi on LinkedIn.**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.