
The Amy Porterfield Show
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
Latest episodes

Sep 19, 2019 • 52min
#281: How to Plan Your First (or Next) Photoshoot
Discover how to plan your next photoshoot like a pro! Learn the importance of embracing authenticity and self-acceptance in front of the camera. Gather inspiration images and create a mood playlist to enhance your experience. Find out how to select the right photographer and organize your post-shoot photos. Plus, get tips to show up confidently, even if it's outside your comfort zone. Don't miss the chance to utilize professional photos across social media, guest posts, and more!

19 snips
Sep 12, 2019 • 60min
#280: How to Do a "Course Call" to Validate Your Digital Course Idea with Jamie Trull
Join Jamie Trull, a Certified CPA and owner of Balance CFO, as she dives into the world of digital course creation. She discusses the game-changing power of course validation calls, revealing how they can provide essential insights into customer needs. Jamie shares her journey from local finance support to serving women entrepreneurs and emphasizes the importance of understanding your ideal customer avatar. Tune in for practical tips on developing engaging courses and the role of community support in the creative process!

Sep 9, 2019 • 38min
How Making Wreaths As a Hobby Turned into a Profitable Digital Course with Lauren Kilgore
I’m so excited to share this digital course success story with you today. Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue.Unbelievable, right?!Here’s the reason I’m sharing this with you today. We are all good at something that we could teach others how to do. For Lauren, it was selling her crafts on Etsy. If there is something you’re good at, something that people consistently come to you asking for help with, guess what? You might just be able to create a course around it. You don’t need to have it all figured out. Lauren is proof of that.Tune in to this special bonus episode and find out exactly how a part-time wreath making mama went from making a bit of extra cash with a fun hobby to getting 93 students into her digital course and over five figures in revenue.Ready to create your own Digital Course success story? Learn how to build, launch and grow a thriving Digital Course business without hiring a big team, the constant overwhelm or the momentum crushing question, "What the heck do I do next?"Click here to save your seat in my free masterclass, The 3 Behind-the-Scenes Secrets to Digital Course Success!

Sep 5, 2019 • 39min
#279: Should I Create a Digital Course?
Today I want to help you answer a very important question. And that question is… should you create a digital course?More than likely, my answer to you will be yes. Now I know what you’re thinking. What in the world would I create a course on? The market is saturated. There are so many people selling courses online. But I promise that no one is teaching what YOU would teach the way that YOU would teach it. So here’s what I want you to do:Step 1: Listen to this episode and learn about the five main types of profitable digital courses.Step 2: Take my free quiz and find out which of those types is best for you (or if you should hold off on creating your course for now!).My team and I put a lot of work (and love) into creating this quiz and I hope it helps you get the clarity you need to take the next step forward. Already took the quiz and want to learn more about each course type? Here are the highlights:
[08:59] The Workshop Course. This is a two hourish training that promises instant clarity and results.
[15:43] A Starter Course. A jumping-off point to get your students started in your area of expertise.
[19:41] The Spotlight Course. Dives deep into one main area, you’ll help your students produce very specific results in just one area.
[22:36] A Signature Course. A complete comprehensive system, the Mack Daddy of all courses. It’s specific and detailed and includes your entire framework from start to finish.
[29:03] The Certification Course. This is as in-depth as it gets. You are teaching others your methodology and process in such a detailed way that they’ll be able to teach it to others.
Take the Quiz Now!

Aug 29, 2019 • 1h 1min
#278: Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch
Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch?Would you believe me if I also told you that student was an elementary school teacher?How about a mother of five? Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one. Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time. Tune and and learn all about…
[05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help
[07:02] There were so many questions that Jamie felt like she should make a course about writing. Her husband recommended that she join the Digital Course Academy.
[09:38] Jamie went where her students hung out, listened to their questions, and did Facebook Lives when her audience was still small. She kept showing up.
[13:30] Jamie not only got huge results in Digital Course Academy, but she followed the framework and made it her own as she progressed.
[15:20] Jamie’s wall of post-its and what her kids helped her see about her course
[17:58] How Jamie grew her list by 7000 new subscribers during her launch (without spending a ton on ads)
[24:39] Jamie’s mind-blowing pricing and results
[27:15] How Jamie got testimonials before her launch was even through
[51:01] Don't try to do what everyone else does just go to where your people are already at.

Aug 27, 2019 • 1h 3min
Everything is Figureoutable with Marie Forleo
Marie Forleo has been an inspiration, a friend, and a mentor to me ever since I left corporate and started into the world of online business.When it comes to business she's seen it all, from humble beginnings offering life coaching for free to being on stage with Oprah (yes, that Oprah). Needless to say, she has accomplished a lot.Marie feels strongly (and I agree!) that we need more brilliant, creative humans to believe in themselves so that they can go out and make a difference in the world. That was the inspiration that pushed her to write her brand new book, Everything Is Figureoutable.I recently sat down with Marie to talk about the book and I picked out topics that I thought would be especially helpful for you to hear. Marie held nothing back and shared some gems that I know you're going to love. This episode will have you feeling like everything really is figureoutable.Here’s a sneak peek of what we covered:
How Marie finally decided to write her book (and why she waited, even after being courted by publishers)
Listening to that little voice in your head (Marie tells how her mom was the first to teach her about this inner guidance system!)
Marie's quick test to determine whether you're acting out of fear or intuition
How your beliefs are shaping you (a great model that I've been following for the last year, but Marie takes it even deeper)
Calling out your excuses (she explains how a slight change in semantics can be a game-changer in your life and business)
What to do when fear creeps in (and you know it will!)
Getting clarity on what you actually want (believe it or not, most people are not crystal clear on what they want to create, but there IS a way to get clear)
Avoiding the pitfalls of perfectionism (learn about the severity of the destructiveness of perfectionism)
You’ve gotta get your hands on Marie’s book, Everything is Figureoutable. Pre-order it now and get the 5-day coaching experience that Marie's offering to all pre-orderers.

Aug 22, 2019 • 28min
#277: 3 BIG Decisions I Wish I Had Made Sooner (and Why You Should Make Them Now)
Mistakes are a part of life, but in my book the fewer things you have to learn the hard way, the better.When it comes to sharing my blunders while building an online business, I’m an open book. This is the stuff that I WISH someone would’ve shared with me when I was just getting started. There are a lot of mistakes that I’ve made that I’m grateful for. Mistakes that helped me learn pivotal lessons that I wouldn’t trade for the world. But lately, I’ve been reflecting on some of the big decisions that I’m making now that I wish I would have made sooner. Wanna know the 3 decisions I wish I’d made sooner in my business?I’m digging into the details on this week’s podcast episode… here are the highlights:
[02:15] The first decision that I waited to make until I was making good money was to hire someone to help me manage it. Plus, I’ll tell you how Hobie and I picked an advisor to help us.
[07:00] I waited way too long to grow my team to match the big vision I have.
[13:45] Think about accountability and organizing how your team moves towards your goals.
[15:32] I share how I had a false belief that I needed to make tons of money before I set clear boundaries or rituals in my life that would allow me to take off. Boundaries protect yourself, your sanity, and your mindset.
Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Aug 15, 2019 • 46min
#276: How to Overcome the Most Common Objections When Selling Online
I’ll never forget my first webinar.But not for the reasons you might be thinking.There I was, confident and ready to rock it, when suddenly the objections started pouring in. I felt defeated and disappointed.I want to save you the pain I experienced on that webinar with today’s episode. Believe it or not, it’s absolutely not necessary to let objections get the better of you. They’re not scary when you know how to handle them.When you know what’s holding people back from saying heck yes to your offer, you can address their hesitation head on. You don’t have to tiptoe around it — instead, you can have a conversation.Here’s a sneak peek at what you’ll learn from this episode:
[05:11] The best place to address objections (hint: it’s not necessarily on your webinar or sales page)
[07:32] What to do on the front end of your offer so that common objections never even make an appearance.
[11:20] The truth about money objections
[17:11] The key differences between features and benefits
[19:09] How to find “tiger” time.
[26:35] Marie Forleo’s “I have to talk to my spouse or business partner” script.
[29:35] How to get to the root mindset of "I'm not good at xyz."
Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode:
Course Creation Starter Kit
Digital Course Academy Waiting List
Brian Tracy
#235: How To Identify Your Ideal Customer Avatar

Aug 8, 2019 • 49min
#275: 10 Ways to Get Your Students to the Finish Line
Research shows that only 1 in 5 people who purchase online courses complete them.As a course creator, that stat keeps me up at night and more importantly, compels me to take action.Over the years, I’ve become obsessed with finding ways to beat those odds. And I’m sure if you’re reading this, you want every single person who buys your course to cross that finish line as well.If you want amazing case studies and testimonials (the best marketing fuel there is), you’ve gotta do everything in your power to not just create the best course you can — but to ensure you’re helping your students get the results they signed up for. Now if you’re freaking out reading that, don’t panic. I’ve done a lot of the legwork for you and I’m sharing everything I’ve got today to help you get your students from point A to point B.Haven’t created your course yet? Even better! Thinking about these strategies before you develop your course puts you ahead of the curve.So grab your notebook and sharpen your pencil. Even if you implement just 2 or 3 of these ideas it will make such a difference for your students’ success.Here are the basics of our accountability cheat sheet:
Meet once a week, same time, same place, online using something like Zoom.
Outline three action items you can commit to doing over the next week.
Check in on whether or not you did what you said you would do the previous week.
If not, what were the challenges?
What’s your game plan to overcome these challenges next week?
What do you commit to accomplishing for the next week?
This episode is brought to you by Gravy. If you have a subscription-model business or offer payment plans, like I do for my online courses, Gravy can really cut down on frustration and lost income. After I started working with Gravy I stopped worrying about payment plans. They contact your customers within hours of their failed payments, and they capture updated billing information and save the customer.Our failed-payment recovery rate increased from 33 percent, when we were trying to do it internally, to over 80 percent, collecting on failed payments. That's a whole lot of saved payments. So if your revenue is currently at $250,000 or more, and you know you're losing money due to failed payment plans each month, I want to encourage you to check out Gravy. The cool thing is Gravy is waiving the setup fee for all of my listeners. Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode:
#182: How to Mega-Batch Your Content
Stu McLaren
Melinda Cohan
Rachel Cruze
Gravy
Course Creation Starter Kit

Aug 1, 2019 • 53min
#274: 3 The Pre-Launch Facebook Ad Strategy, with Rick Mulready
In this podcast, Amy Porterfield is joined by Facebook ad strategist, Rick Mulready, to discuss powerful pre-launch Facebook ad strategies. They share tips on using FB ads on a budget, crafting content around objections, and ensuring your audience is ready for your offer. They also discuss the importance of the pre-launch period and using video ads to create value and test target audiences. Overall, it's a must-listen for anyone looking to fuel their pre-launch fire.