The Amy Porterfield Show

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. Raise your hand if you’re not totally sure what to do between your launches. I totally get it. I was the same way for the first few years of my business.The good news is that you can let out a big sigh of relief because I’ve put together the six most important things you should be doing between your launches. Here’s a recap of what I talk about in this episode, with specific examples.Number 1, recharge, recharge, and recharge some more! Please don’t skip this one! It is so important for not only your health... but the health of your business (and your relationships) that you take time to recharge and reconnect with yourself and your loved ones. Number 2, build that list and batch that content! You know this is important… and the best part is that all of your list building efforts will pay off when you launch your course. Try it out and I promise you’ll be thanking me! Number 3, spend some time and money learning. Don’t be afraid to invest in yourself and your education because it is a vital part of growing your business and your income. Remember that you should not only create digital courses but consume them as well. Number 4, get to know your audience and get to know them well! Take your downtime to really understand who your ICA is and what she or he needs. Number 5, make some extra income. Yes, please! This one is a fun action item. Whether you promote a workshop course or become an affiliate -- this is a great way to make a little extra income while you’re gearing up for your pre-launch runway. Lastly, number 6… chip away where you can at your upcoming launch. Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode: Episode 235: How To Identify Your Ideal Customer Avatar RISE Business Conference Dean Graziosi Dave Hollis List Builders Society Whitney McNeill Last 90 Days Bucket.io Game Changers Inside Bill’s Brain Episode 182: How to Mega-Batch Your Content Marie Forleo’s B-School Episode 55: How to Create a Survey to Find Your Target Market Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level The Beauty in Birth Tavia Martin Digital Course Academy Kajabi Jenna Kutcher TRIBE Asana

When I say detox, I’m guessing your mind goes to green juice, kale, and hot yoga. But the kind of detoxing my guest and I talk about in this episode is very different. In fact, it’s one of the most important types of detoxing -- dream detoxing!So what does that mean? My guest and author of The Big Stretch: 90 Days to Expand Your Dreams, Crush Your Goals, and Create Your Own Success, is going to help you understand exactly what a dream detox is and how to use it in your own life. Teneshia left her cushy, well-paying job to pursue her dream, and learned some mighty lessons along the way. She’s interviewed some of the top business moguls, such as Shark Tank’s Daymond John, Magic Johnson, Rent the Runway founder Jennifer Fliess and Me Too movement founder, Tarana Burke, all about what it takes to push the limits and stretch to follow your dream, fail, and create a life you love. Now she’s sharing what she’s discovered. Here’s a preview of what Teneshia and I talk about… The five types of dreamers (so you can identify which one you are). What dream detoxing is and why it’s essential.  How “feeding your spirit,” “fortifying your mind,” and “building your body” fits into success. Dream bullies… who they are and how they might be holding you back. (Hint: you have some closer to you than you think! Find out who Teneshia’s biggest dream bully was.) An exercise to help you identify where you are wasting your time and how you can create more time to commit to your dream.  Here’s a breakdown of our conversation... [05:13] Teneshia left her cushy, full-time job at IBM Mobile Services to follow her dream, passion, and purpose. She knew she was meant for more! Sound familiar? [07:05] She defines "the stretch" as the expansion necessary to meet the best version of YOU. It's the distance between your comfort zone and your dreams. What would you consider your "stretch"? [08:00] She has interviewed hundreds of iconic dreamers who said "yes" to stepping out of their comfort zones in order to follow their passion. It's these interviews that inspired her to create her business.  [13:04] Curious to find out the types of dreams? There are five and they include careerpreneurs, make-it-happen dreamers, hobby dreamers, CEO dreamers, and activist dreamers. Which one are you?  [20:50] A dream detox preps your mind, body, and spirit for cultivating your dreams. Teneshia challenges you to examine your beliefs, feed yourself only information that pushes you forward, and set your life up to support your passion and purpose! [30:16] We even go over an exercise from Teneshia's book called, the "Time Audit" exercise. Essentially, you take a look at your week and find areas where you can be more efficient in order to achieve your goals and dreams! Listen to find out how to do this exercise in your life. I’d love to hear what you learned from this interview. Head to my Online Marketing Made Easy Facebook community to share what dreamer you are.Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

“Machines are built to work 24/7, but not human beings. It's crucial that we put boundaries in place for ourselves, to have offline time, exercise and sleep, time with loved ones and friends and family that's not tethered to a screen. That's how we can start to get into the dance between being effective and productive with our time, and also being healthy, sane human beings.”This brilliant quote is from my dear friend, Marie Forleo. She’s absolutely right! We not only need to be aware of how we set boundaries around our screen time, but we also need to set intentional boundaries around our business and personal life. In this episode, we dive deep into what boundaries are, how to set them, commit to them, and how to respect the boundaries of others in your life. Can I be honest with you? I haven’t always been great at setting and sticking to my boundaries. In fact, I had to learn about the importance of setting boundaries the hard way. However, over the years I’ve come to understand what areas of my life require boundaries, and, most importantly, how to stick to them.  And before we dive into boundaries, one thing must be certain… your why for setting them. Take a moment to answer these questions. Why are you committing to these boundaries?  Why are you sticking to them day in and day out? Why are they important to you?  Being crystal clear on your why is essential if you’re going to make your boundaries a priority and actually work for you.So here’s a glimpse of what you’re going to learn in this episode… What areas you may want to consider setting boundaries in and what non-negotiables are. (And where I set boundaries in my life.) Why you need to have strong boundaries as an entrepreneur and some specific examples of the ones I set. (Feel free to copy any of mine.) An exercise for getting clear on what your boundaries look like.  How to commit to your boundaries without feeling guilty or worrying about hurting the feelings of others. How to lead by example and respect the boundaries of those around you.  Let me leave you with some wisdom from Miss Oprah...“You have to be able to set boundaries, otherwise the rest of the world is telling you who you are and what you should be doing. You can still be a nice person and set boundaries.”Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode: Online Marketing Made Easy Podcast Facebook Community RISE Rachel Hollis Marie Forleo Focus Planner Everything Is Figureoutable Rick Mulready Alisha Grogan Michael Hyatt Warren Buffett

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. You guys know me, and you know how much I LOVE systems and really simple step-by-step strategies, and that is exactly how James Clear, my guest, and Author of Atomic Habits approaches creating good habits that yield remarkable results.“You do not rise to the level of your goals. You fall to the level of your systems.” Let me repeat that last one again, “You do not rise to the level of your goals. You fall to the level of your systems.”Oh yes, you know how much the systems girl in me just loves that!In this episode, James shares his 1% approach to changing your habits, how your identity will either help you to succeed at achieving your goals or not, we talked about how to stay the course, even when you’re not seeing immediate results.And this one is near and dear to my heart as I’m still walking through my weight loss journey. Here’s the best part of today’s episode, we talk about how you can start to create your own Atomic Habits so you can play a bigger game with your business and life in the New Year!Here’s a snapshot of a few things we talked about [05:13] James suffered a very serious injury when he was hit in the face with a baseball bat, which put him in a medically-induced coma. His recovery pushed him to focus on small habits to achieve big results. He found that following small habits gave him a sense of control in his life. [07:38] After graduate school, James became an entrepreneur and found that he was drawn to studying consumer psychology so that he could better understand why people buy things. He discovered that he was fascinated with behavioral psychology and habit formation. [08:44] James aims to be the bridge between scientific research and what it says about how habits work and practical application in daily use. The habits and practices he shares in his book are all about how to create small, powerful, and scientifically-proven habits into your own life. [09:57] Habits are the compound interest of self-improvement! Believe it or not, getting 1% better each day offers significant results. James believes that it might be the only way change happens in the real world. He says that accumulating 1% improvements over time will actually get you the results you're looking for. [15:37] An implementation intention means that stating your intention makes it more likely to happen.  [17:04] The plateau of latent potential shows that the hallmark of any habit or thing you're trying to change is that the greatest returns are delayed. In fact, the hard work you're putting isn't being wasted, it's just being stored. [21:46] Focusing on your trajectory instead of the position will help you to stay on course. Remember that every action you take is a vote for or against the person you want to become. True behavior change is identity change.  [27:49] The four laws of behavioral change include: make it obvious, make it attractive, make it easy, and make it satisfying. The cues get your attention when you need a little reminder. Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Have you been wondering how a digital course can fit into your one on one business? If so, this episode is for you!Now, if you’re thinking, “I don’t have one on one clients, so this doesn’t apply to my business,” stick with me, because I have some nuggets in here that might actually help your online business grow and generate even more revenue!In today’s episode, we talk all about how a digital course can fit into your one on one business. And we even chat about how you can add one on one offerings to your online business to boost your revenue. I know that you guys have been wanting this topic because I get asked about it all the time! Today I’ll give you 5 valuable ways a digital course can transform your one on one business!That’s right, I talk about how a digital course can transform your business revenue, give you more freedom (yes, please!), and how it will allow you to reach more people and transform more lives. After all, isn’t that why we’re all doing what we’re doing? To make an impact?You’re going to walk away from this call with some great ideas for integrating your one on one business with a digital course.Here’s a breakdown of some important points from today’s episode… [05:01] A digital course will expand your reach! From a time and energy standpoint, you can only take so many clients. A course will give new clients the opportunity to work with you. [05:53] One approach is to use your digital course as an extension of your one-on-one business. You can use your course to prepare your students and put them in a place to work with you one-on-one directly.  [07:19] You could offer a digital course that complements the work you do with your clients but doesn't exactly mirror the work you do in your one-on-ones. [11:37] Your one-on-one coaching could be used as an upsell to your digital course.  [16:00] A digital course will increase your overall revenue. Setting your business up for passive income is really important, and it's something you can't do with a one-on-one service business. At DCA, we teach students how to move their course to evergreen.  [21:14] Another way a digital course can seriously benefit your business is that it will allow you to set bigger income goals -- it opens the door for you to make more money. However, I highly recommend doing a few live launches before transitioning into an evergreen webinar. [28:17] A digital course will allow you to be more selective about who you take on as a client. You can take fewer clients and serve them at a higher level because you're not stretched too thin and trying to balance a ton of clients. [34:55] Offering both one-on-one coaching and a digital course gives you the option to offer tiered pricing. This can create opportunities for people with different financial means to work with you and makes high price point offerings a hot commodity. Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. I am so happy that you’re tuning into this episode because we are shaking things up and doing something different!A few months back, I spoke at Stu McLaren’s TRIBE! event which aims to educate, teach, and bring together entrepreneurs around membership sites. And by the way, if you know me at all, you know that I adore Stu and his event was absolutely amazing.At his event, TRIBE!, I spoke about my top content creation secrets that I like to use to keep my audience engaged, feeling that they are always receiving value, and coming back for more. I thought this information was so valuable that I wanted to share it with you. So today, because I just love you so much, you get VIP access to the recording of the presentation I gave! Now, these 5 tools for content creation will help you to rethink how you do content and make creating valuable, high-quality content easy. My goal is for you to walk away feeling inspired and excited to put these tools to work within your business! I know you’re going to love this presentation and get so much value out of it. Now, I just have to remind you that I ONLY teach what is working in my business, and today’s strategy is definitely working in my business! But, you’re also going to hear how I didn’t use one of these strategies and the lesson I learned from that experience.Here is a preview of the 5 lessons I teach in this episode: Lesson #1: Let your paid content drive your free content!Lesson #2: The importance of repetition! You’ve heard me say this before (see how I practice what I preach?!) so it should come to no surprise to you that repetition is a powerful marketing strategy. Lesson #3: Share more scars than scabs! I know, I know, this analogy is kind of gross, but it gets the point across, right?Here’s the thing, when you show your scars -- and stay tuned to find out what I mean by scars versus scabs -- you will truly elevate your audience's experience!Lesson #4: Share your life but remember your why! Again, this all ties back to elevating your audience's experience and inspiring them to grow!Lesson #5: Superthinking is the secret to content that truly sticks!Alright, time to get sticky! Multitaskers, come back to me now because if you take anything away from this episode, I want it to be SuperThinking! If you’ve never heard of SuperThinking, get ready to be mind-blown! This is my superweapon for becoming a creative genius in my business and content!Now, the reason I’ve really been rethinking my content creation strategy is that, as I mentioned, we are launching Momentum, our membership site for students who have gone through my DCA program! And as you can imagine, creating enough content to make a membership site valuable can be daunting -- trust me, this is why I’ve pushed it off for as long as I have. And now that we’re launching it, I’m using this approach to make creating content for Momentum so easy!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Let’s be honest, your launch runway and your webinars are the most exciting part of your launch! And if we’re being really honest, the time between your last webinar and your cart closing day, you’re most likely exhausted, and all you want to do is curl up to a good Netflix binge session -- at least I do!And while it’s tempting to do just that, I find that this time (between your last webinar and your cart close date) is where getting scrappy and making a little post-webinar push can transform the outcome and revenue of your launch. One of my Digital Course Academy students, Karida Griffith Walker, decided to roll up her sleeves and get scrappy with her post-webinar nurture sequence -- despite having a cold and a household of stuffy noses!Her commitment to showing up for her audience members who were on the fence resulted in over $11,000 extra in revenue and 20 new students in her digital course. That’s 58% of her revenue for this specific launch!She even talks about having a coughing attack during one of her live Facebook videos, but that didn’t stop her from showing up. In this episode, Karida shares her post-webinar strategies and some seriously impressive numbers. Take a listen, get inspired, and start planning to use some of these post-webinar strategies for your next launch. Here’s a breakdown of what Karida and I chatted about… [06:15]Karida was a professional dancer and Radio City Rockette for almost 5 years. She then left to pursue her passion for tap dancing, which led her to teaching tap to others. [09:21] Karida got married and moved to Portland where she is raising her three kids. She wanted to combine her love of dancing and teaching and stumbled across Webinars That Convert. She knew that there was a need for tap dance teacher training, so she created her signature course The Tap Teacher Lounge. [14:04] In her course, Karida uses slides, audio, and direct to camera videos of her actually showing dance moves to teach her students. She then allows them to send in videos for her feedback! [18:21] In Karida's most recent launch, she had 204 people registered for her four webinars. She also did something really cool, she offered an "interested but can't attend" option for those who wanted to register. She had 105 people select this option. She had 15 people sign up during her webinars and 20 people sign up during her post-webinar efforts. Her 35 signups brought her $21,000 in revenue. [23:56] If you pay attention to how your audience behaves—how they respond, what they need, what they want—you can get so many profitable ideas on how to cater to them and truly show up in a way that makes them want to buy.  [24:35] After the webinar, Karida kept running Facebook lives where she tackled her customer's biggest objections and explained her tap curriculum and what her students would learn. She retargeted 240 people and spent $170 in ads -- that's it! This resulted in eight new purchases.  [40:28] Karida had a totally different mindset with this launch. She got scrappy, because she wants to have a six-figure business. She was committed to her process and kept pushing all the way through the launch with her six-figure mindset! [45:43] Karida touched on the importance of sending a sequence of post-webinar emails and why some people appreciate receiving them. Subscribe & Review in iTunesNow if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. Your mindset is key. Whether you’re looking to build a business or create a life you love -- it all comes back to your mindset.When it comes to building a successful online business, there’s no doubt that you’re going to have to get in front of the camera from time to time. But that doesn’t necessarily mean you’re going to love it! In fact, most people feel extremely uncomfortable in front of the camera, whether it’s for a Facebook Live or a webinar, which is why I’m sharing some of my favorite strategies for boosting your confidence in front of the camera. And you guys know that I haven’t always loved doing live videos. In fact, I can’t say I am jumping at the bit to do them now. However, I’ve definitely used these exact strategies to boost my confidence and feel much more comfortable jumping on to do a live video.I want to challenge you to take these strategies and make them your own. Use them over and over to shift your mindset and boost your confidence so that whether you’re doing a Facebook Live, an Instagram Live, or a webinar, you feel like a pro and show up for your audience and boost your know, like, and trust factor.  Go ahead and take these strategies to start creating real impact for your audience and for your business!You’ll learn… The importance of creating a pre-live ritual.  How to shift your focus to what you’re offering your clients.  How you can use your audience's engagement to build your confidence and your content. Tips for prompting your audience with a cue. (Including the cues I use!) What steps to walk through to make sure you’re ready to do a live video or webinar. [10:38] Create your own pre-live ritual. Create a ritual that you commit to performing each time before you go live -- this will allow you to automate your live video process and help you to become more relaxed and confident going live! [14:29] You're going to have some messiness when you're first starting out and building confidence on live video. Committing to a ritual will help you feel more natural in front of the camera and rock your lives. [15:54] Set an alarm 10 minutes prior to going live and get in the zone. Make sure everything is ready and then just allow yourself to settle in. Quiet your mind, look over your notes and allow yourself to find a sense of calmness. [18:19] Your mindset will affect your energy for live videos. If you're distracted and don't take the time to get excited about your live video, your audience will know. Here's a tip for you: smile when you talk! [20:32] Focus on what you're bringing to your audience. When you're worried about how you look on camera you're making the video about you and not your audience. Remember that you are doing live videos to support and serve your audience. [29:26] Allow your audience’s engagement to build your confidence and your content. Treat every person like they are special, show up like a boss, and engage with them. However, don't worry about having a huge audience when you're live. Keep in mind that your video will live on and get views and shares. [30:50] Ask your audience questions that relate to their pain point. Also, prompt them to share one takeaway or action item they are going to implement.

We all know that Facebook and Instagram ads can help get the word out about our products, help build our lists, and even sell products. Yet, many of you have unanswered questions. That's why today we are answering your 10 burning questions about Facebook and Instagram ads. Those who know me, know that I'm not an expert on this, but my Regis to my Kathy Lee, Rick Mulready is here today to answer all of those questions and more.This podcast is specifically for online experts or people who sell a course, product, or coaching. It’s for people who want to build their list and increase their sales, but haven't quite started using ads yet. It’s also for those who have started using ads, but maybe they aren’t working out as well as you thought they would.  [05:09] What objective do I choose to get people to register for my webinar? You have to choose between lead generation and conversion. Conversion is having people click on your ad and go to your webinar registration page. The thank you page is used as custom conversion tracking. In Facebook ads use the conversion objective not the lead generation objective.  [07:14] What's the most effective ad type? You have to test things out. Any ad can be effective. It's about testing to see what works for you. Using a Facebook Live as an ad is a great video option. Try an image, video, and carousel ad and see what works best.  [09:50] Should I target other Facebook pages or cold audiences? Warm audiences are people on our list or website visitors. Prioritize warm audiences first, and then create lookalike audiences to cold target.  [13:27] People often don't understand their target customer. You need a holistic understanding of your target customer to do well with ads. Once you know your target customer create sub segments. Don’t have one conversation for everyone.  [19:54] Why are ad costs rising? They are more advertisers than ever. More competition equals higher ad cost. It's also the holiday season. There's an election coming up.  [23:08] What's CBO or campaign budget optimization? This will be the default way to set budgets. Set the budget at the campaign level. The algorithm divides the budget by ad performance. You can still set minimums at ad set level.  [28:33] How do I know my ads are working? What's the cost per lead? You want at least 20% converting. Tools like Leadpages will tell you the conversion rate. Leads divided by landing page conversion. Focus on increasing rates and the consistency between the page and ad.  [35:25] What's the deal with video? Create ads with mobile in mind first. Create video for areas where people consume video. People who watch a certain percentage are engagement audiences.  [37:44] Why are my ads getting disapproved? This happens to everyone. Review ad policies and keep up with changes. Don't make promises or insinuate people are struggling with certain things. Speak to positivity and transformation.  [40:39] Do I need to run ads when I'm not launching? It's a better strategy to consistently run ads and build engagement and your list. Facebook rewards consistently running ads and that reduces the cost of your launch.  [43:23] Bonus tip: Mindset around testing. Keep testing until you figure it out and you will win.  Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode: Entrepreneur Experience Rick Mulready The Art of Online Business with Rick Mulready Facebook and Instagram Ads 101 - Free Masterclass

In this week’s episode, I talk all about how to boost your affiliate marketing game (and revenue) by loving up on your affiliates!So when I'm talking about "loving up" on your affiliates, this means how you can help them to best deliver and succeed as your affiliate -- promoting your program or service.Affiliates broaden your audience reach and because they’ve already established the know, like, and trust factor with their audience, your conversion rate will be higher than if you were to just target these audiences in cold ads.This is why, in my most recent Digital Course Academy launch, I went above and beyond to give my affiliates a whole lot of love and attention, and let me tell you, it definitely paid off.Today I want to share the specific ways I made my affiliates, like Jenna Kutcher, Stu McLaren, Kajabi, and Jill and Josh Stanton, feel extra special and important so that you can do the same for your upcoming launch. In this episode, I’m going to share 5 simple and powerful strategies to love up on your affiliates so they, in turn, go above and beyond to sell your course or service. You’re going to walk away from this episode with so many exciting ideas for your next launch!Tune in to learn these 5 strategies (plus a bonus strategy!)... The top documents to create to keep your affiliates organized and in the know.  The power of using a Facebook group to inspire and connect with your affiliates.  Assigning one person on your team (or a VA) to give your affiliates extra care and attention.  Surveying your affiliates to improve your affiliate marketing strategy for your next launch.  The importance of starting out small.  [08:38] We love to organize all of the information and details that our affiliates need to know into an easy to access Google Doc. This helps us make sure everything is in order before we even welcome affiliates. Having a doc like this also minimizes confusion and eliminates redundant questions. [10:12] A sneak peek of all the things that we include in our Affiliate FAQ document -- from commissions to payment options and everything in between. [17:17] Create a private Facebook group just for your affiliates to communicate with them before you actually open the cart, and continue communication and relationship building while the cart is open. This helps build hype and keeps affiliates in the loop. [21:55] Consider assigning one person on your team to be your affiliate concierge. Assigning someone specific to the needs of your affiliates ensures that they are prioritized, heard, and treated with extra special care. [25:10] Survey your affiliate partners post-launch to help you improve for your next launch, but also to make sure that you are creating solid relationships with your affiliates to ensure that they actually want to come back the next time. Getting post-launch affiliate feedback is crucial, so don't skip this step! [27:57] Start out small. Take baby steps and be realistic about the number of affiliates you can manage. Having a couple of affiliates that are well taken care of is more important than having a bunch who don't sell because they don't feel special. [36:53] Show gratitude and appreciation to your affiliates for their hard work -- this is essential! Don't be afraid to send them a gift or give them a call to show that you're truly grateful. Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!