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During the podcast, the speaker conducts a live course call with a potential ideal customer avatar named Jamie, who is identified as ready to create a digital course. Jamie's work with clients and desire to create a course to scale her business is highlighted. The importance of validating course ideas through in-depth conversations like course calls is emphasized to ensure alignment with the target audience's needs.
Jamie expresses feelings of overwhelm, especially regarding complex technology and jargon associated with creating a digital course. She mentions the importance of clear step-by-step guidance to overcome technical challenges and prevent distractions from extensive research. The need for concise and specific instructions to navigate technology hurdles in course creation is addressed.
The significance of community-based support and value delivery is discussed, particularly in entrepreneurship groups where members aim to assist and uplift each other. Jamie appreciates communities that provide a mix of business strategies, mindset development, and collaborative engagement. The role of community in offering mutual support and knowledge exchange for business growth is highlighted.
The importance of designing courses with clear roadmaps and achievable pace for busy individuals like Jamie is underlined. Additionally, the concept of transformation-based course creation, inspired by personal experiences like weight loss journeys, is proposed as a viable course creation strategy. Aligning course content with the transformational needs of potential students is emphasized for effective course development.
The example of a successful course launch using webinars for promotion is shared, showcasing how a transformation-focused course creator achieved substantial financial success. The value of webinars in course marketing and leveraging personal transformation stories to build a supportive entrepreneurial community is highlighted as a foundational step towards successful course creation and sales.
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One of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because they not only tell you if your course will be in demand, but they tell you exactly what needs to be in the course, the best ways to set it up, and how to market it.
These calls can be intimidating and people are often reluctant to have them, but the information gleaned is so valuable. Course validation calls are a game changer. In my The Digital Course Academy, I teach you the exact questions to ask in these calls and how to find your ideal customer avatar ICA to have the calls with. This is important, because you want to make sure you have the call with someone who really is your ICA.
Today’s show has a fun twist, instead of me telling you how to make a course call, I actually make one and let you listen in. It’s true that I already have a course, so this is somewhat of a mock call. But the rest is real. I have a real conversation with Jaime Trull about whether she would be a good candidate for the Digital Course Academy.
It’s also true that I have never met Jaime before. I do know that she has an online business where she serves female CEOs and entrepreneurs in accounting, bookkeeping, and financials. She is a certified CPA, and she is thinking about creating a digital course.
You have two goals during the call. Goal #1 is to uncover insights, fears, concerns, challenges, wants, and needs of your ICA. Goal #2 is to determine if your idea is on the right track. During the call, I actually learned some things that I wasn’t expecting. I also ended up giving Jaime a challenge, so this won’t be the last time you hear from her.
This episode is brought to you by:
The Digital Course Academy sign up now or get on the waiting list. To find out if a digital course is right for you be sure and get The Three Behind the Scenes Secrets to Digital Course Success.
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Listen to the best highlights from the podcasts you love and dive into the full episode