Ok, I have a confession to make...I totally LOVE to binge-watch certain shows like Housewives, Game of Thrones, and my latest binge has been The Handmaid’s Tale. So good! Anyway, I’ve heard from enough of you to know that you, too, love a good binge session. So what do you think it is about these types of shows that keep us coming back? I’m pretty sure the writers have a secret writing potion they use when they’re creating the storylines and scripts. ; ) But seriously, wouldn’t you love to know their secret so you could create content that your ideal customer avatar (I’m looking at you episode #236) wants to binge consume and can’t stop raving about? Well, you’re in luck, because on today’s show I’ve brought in a Hollywood insider to tell us exactly how it’s all done. My guest Melissa Cassera, is a publicity strategist and a professional screenwriter who loves nothing more than creating binge-worthy content, so she’s our girl! Melissa became obsessed with how movies and TV shows could create obsessed fan bases, so she decided to figure it out and share the secrets with business owners, like yourself, so that you, too, can create an obsessed fan base through the power of storytelling. In this episode Melissa breaks down these five storytelling techniques that you can use when you’re creating content: The  inciting incident (your hook) Introducing conflict into your story The rule of three The conclusion The power of “what’s next” (Don’t forget to download the worksheet that Melissa created to help you walk through these techniques the next time you create content.) You will love Melissa’s approach to storytelling and you’re not going to believe how fun it is to create content using these strategies. And best of all, you’re going to have your ideal customer avatar LOVING what you’re giving them and coming back for more!   Press play and let’s dive in! This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for a while but you are just not sure how to get started, this free master class is for you. Click here for more info. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Donald Miller, bestselling author and founder of StoryBrand, discusses his communication framework based on a story structure. He emphasizes the importance of clarifying your message for explosive growth, testing and iterating your message, and creating compelling content through storytelling.

Learn how to identify your ideal customer avatar and the importance of understanding their wants, needs, challenges, and fears. Discover the benefits of narrowing down your target audience and being laser-focused in your messaging and offers. Understand the significance of conducting ICA calls and validating ideas with your ideal customer avatar.

As an online entrepreneur you are constantly putting yourself out there. You’re writing social media posts, copy for emails, creating webinar slides, creating content for your podcast or video show, and writing blog posts. And when you do, you’re showing up in one of two ways: with your true personality shining, or trying to impersonate someone else. The problem is, especially if you’re just starting out, the impersonation route seems to be the popular choice. I want you to hear these words from my guest today, Laura Belgray: “There is no person, brand or artist that is for everyone.” Read that again, my friends: There is no person, brand or artist that is for everyone. You cannot and should not even try to be all things to everyone. When you do, you water down all that is wonderful and unique about YOU. Here’s the good news! Laura is in the business of helping people infuse their personality in all they do and she’s sharing some great tips and strategies with us on the show today. Laura is a copywriter and television promo writer. She even works with BRAVO and tells us about a Real Housewives promo line she wrote not too long ago...sooo clever! In this episode, we talk mindset blocks and how to overcome them so your copy shows the real you, specific exercises and assessments that will help you to discover what your unique personality is, and Laura shares the five very actionable Ps of showing your personality in your copy. Really good stuff today, my friends!     Are you ready to step into your own special uniqueness? Press play and let’s dive in! P.S. Don’t forget to grab the free worksheet that will help you to discover the uniqueness of your personality so you can share it with the world!   Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized!I’m pulling back the curtain and sharing all of it with you today!Whether you’re currently a podcaster and would find it helpful to hear about my podcasting process and organization, or you’re thinking about starting a podcast soon and want to hear all the ins-and-outs of set up and how to decide on topics and guests, this is going to be an episode you don’t want to miss.Here are the 10 podcasting areas I get into on the show today. Hit play and let’s get started! Show Format Set Up Deciding on Topics and Guests Podcast Outlines Recording Editing Graphics Creation Publishing Promoting Tracking Your Analytics I’ve linked you up to all the podcasting equipment and software I use here, but I thought you might like to have a little behind-the-scenes tour of my podcasting studio, too. I did this video a while ago, but I still use the same equipment.Remember, I chose to invest in better quality equipment from the beginning, but you can still get great audio quality with a less expensive mic and by sitting in a closet to record. Feel free to start simple and get fancy later.I hope you find this episode packed with value and resources that will help you in your podcasting process.Wishing you all the best in your podcasting journey.Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Today we’re going to talk about making money and actually being profitable in your business.Believe it or not, most entrepreneurs never really show a consistent profit in their business. The reason for this is because any extra money they have coming in ends up going back into the business. Reinvesting back in your business or using extra money on hand to buy the latest and greatest software or tool of the trade sounds like a reasonable and healthy plan, right? Not so much. Especially when you’re not being intentional about it.My guest today, Amber Dugger, is a financial expert who tells us that maintaining clarity and control of where your money is going will be a game-changer but you must first have a good cash flow system. Amber is a mastery level Profit First Professional and teaches the cash flow system from the Profit First book, but her teaching is tailored specifically to online entrepreneurs.In case you were wondering, this has nothing to do with bookkeeping or accounting, but everything to do with with what you do with the money coming in right now and in the future. I use the Profit First system in my business, and it has been a game-changer, but what Amber shared today is going to help me to make the system even easier. I can’t wait for you to learn this system, too, and become a profitable business the minute you do!Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Listener shout out of the week!Thank you Anna! So glad you enjoyed it and happy to know you’ve hired an Integrator, too! Listen to the epsiode Anna refers to here.

Let me ask you a question: Can you relate to any of these issues when it comes to writing your own copy? It takes forever to write a headline, a blog post, or the script for your podcast or video show because you’re constantly second guessing yourself? You write something, put it out there and...CRICKETS? (The silence is devastating.) You’ve got a tight deadline and you sit down to write but you’re completely blocked? You can’t seem to eek out anything on that page and the clock is ticking? If there’s one thing that most of us as online entrepreneurs have experienced it’s getting tripped up on writing copy. Well, don’t worry, there’s hope for us yet... Two things my guest, Marie Forleo (yes, the Marie from the award winning MarieTV!) shared on the podcast today that really resonated with me, and I think will with you too, are: You CAN learn to be a stellar copywriter in your business. (No more telling yourself otherwise!) Writing effective copy has been the single most important skill that Marie has developed over the last 18 years in her business. (By the way, this one says A LOT, coming from a person that has achieved the monumental level of success that Marie has.) Marie, who has been a student of copy since day one, joined me on the show today to share the top copywriting tips and strategies that she’s used along the way to connect and resonate with the millions of people her message has touched. You know I love when you listen to my podcast and take action, so today I want you to listen in, take what Marie shares, and begin implementing it in your business immediately. You’ll see... you’ll get better and better with writing copy, and you’ll have tangible results to show for it: more conversions and a bigger impact. If you haven’t jumped over and started listening already, let me give you one more reason why listening in today is going to be a game-changer in your business: You know how much competition is out there, right? Now, you know I’m all about running your own race, but competition is real, and when you can find an advantage over your competition, you’re smart to take it. Copy is an area that most people are not paying attention to, so this IS your competitive advantage. Writing better copy will be how you set yourself apart. Are you ready? Press play and let’s dive in! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Listener shout out of the week!   Thank you 

In honor of the upcoming World Mental Health Day (October 10, 2018), I wanted to have a candid, real, and raw conversation about being an entrepreneur while dealing with depression. I have dealt with depression starting at a young age and it moved its way into the years that I was starting this business as well. There are three goals I wanted to accomplish in this episode: Goal #1: If you are struggling with depression or anxiety, or anything around mental health issues, I want you to know you are not alone. We may not talk about it, but we are out there. You are not alone. Goal #2: To get the conversation started. Mental health issues can be uncomfortable to talk about, but that needs to change. We need to have hard conversations and I’m hoping you will learn some tools in this episode to be more vocal about what you’re going through as well. Goal #3: You can still be successful in spite of, or in addition to, your depression or other mental health challenge you are going through right now. I didn’t want to do this episode alone and I also wanted you to be part of a conversation, so I brought on my dear friend Jasmine Star who also has a history of depression that she shares today, too. I hope that as you listen you will not feel alone, be encouraged, and walk away with some tools and resources to help you move forward as you deal with depression and as you grow your business. Here is the quote Jasmine shared by Elie Wiesel: “I swore never to be silent whenever and wherever humans endured suffering. We must take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented.” These were the questions that Amy and Jasmine asked (inspired by Dr. Amen and suggested by Jasmine): When you are having a negative or overwhelming thought: Write it down. The act of writing it down is like an exorcism. It forces you to see it. Ask yourself about that one thing you’re struggling with. And then ask yourself: Is this true? See what your answer is to that question and ask yourself if you’re 100% certain the your response is true. (Remember, you are not a fortune teller….you can not know with certainty what is destined to be true for you, right??) Then ask yourself, “How does this make you feel?” Then look at that response and ask yourself, “Do you think that those feelings will keep you from the purpose you have in this world?” What would feeling the opposite of this look like? The choice is yours in how you choose to think and believe in your answers to these questions. “We are not our thoughts. The things that we think are not us.” -- James Wedmore Remember: Don’t be ashamed of your story--it’s needs to be heard. Find a support system that will give you what you need in those dark moments. If you don’t have that support system, or even if you do, find a good therapist. Consider exploring medication that may help you. If you are in crisis and need help immediately, please call the National Suicide Prevention LifeLine: 1-800-273-TALK or text “Talk” to 741741.

“There is no such thing as a benign email that doesn’t have a goal.” This is something my copywriter, Ry Schwartz, said to me a while back and it’s truer than ever today, with so many things vying for the attention of our audiences. It is critical that we be intentional with our communication and that’s where the P.S. Strategy comes in.In today’s episode I dive into the strategies behind simple, yet very powerful micro-conversions -- the P.S. Strategy being one of them. Once you understand how to use these micro-conversions in your communication with your community, you will not only be coaching their conversion from point A (your first interaction with them) to point B (which is them being your paying customer), but you will also be coaching them to take action when you ask them to. Both will be game-changers in your business!  If you’re not using micro-conversions in your marketing strategy, let’s change that right away! Join me on the podcast today!This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you. Click here to sign up.

Even the most vigilant goal-setters have been know to stumble when approaching the finish line, but my guest today, Jon Acuff - entrepreneur, New York Times and Wall Street Journal bestselling author, and popular speaker, has cracked the code on how to SIGNIFICANTLY increase your chances of FINISHING what you start, and you’re going to be pleasantly surprised to hear how to make it happen.In writing his most recent book Finish: Give Yourself The Gift of Done, Jon commissioned a study where nearly 900 people were studied for six months to figure out what really works and what doesn’t when it comes to being able to finish what you start.Jon breaks his findings down in six areas with an overriding theme of embracing imperfection (ugh! This is gonna be hard for some of us...) "Developing tolerance for imperfection is the key factor in turning chronic starters into consistent finishers." - Jon AcuffHere are the six secrets to finishing what you start that Jon divulges on the podcast today: SECRET 1: Cut your goal in half SECRET 2: Choose what to bomb SECRET 3: Make it fun! SECRET 4: Leave your hiding places and ignore noble obstacles... SECRET 5: Get rid of your secret rules SECRET 6: Use data to celebrate your imperfect progress So, f you’re about to start something or you’ve got a list of half-done projects that you’d like to finish - don’t wait another minute - listen to my conversation with Jon right away.This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you. Click here to sign up.