The Amy Porterfield Show

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. I was recently in Toronto at Stu McLaren’s Tribe event and had an opportunity to record an interview with Jill Stanton of Screw the Nine to Five. Jill and Josh Stanton are two of my favorite people. Josh is hilarious, and I love talking with Jill. You know, I have so many good things to say about Facebook groups, but today is about using short pop-up groups to promote your offers. Jill and Josh used this method to promote one of their products and to promote my Digital Course Academy. They also threw in a fun twist by making five day challenges where they give a short challenge each day along with challenge marching orders. They also offer a prize to people who make it all the way through. These groups are a great way to warm up your audience or introduce them to a person or product that you would like to promote. Jill shares all of the tactics that she used along with some smart ideas to give the audience what they want and need without being pushy or overselling. This method can be used to create custom content and engagement for the right audience at the right time. [07:31] You can create a timeline of four weeks, but for Jill and Josh, engagement started to drop off after a couple of weeks. They tested a two week group and the results were great. This is keeping people's attention for a shorter time and making a quick win.  [10:14] Look at your offer and choose a congruent topic. Don't overwhelm people with the how-tos. Your offer is the how. You need to help them see the what and the why. Empower them to take action.  [15:21] The what and why for Jill and Josh's Digital Course Academy pop-up promotion was Think Like an Expert - From Impostor Syndrome to Expert Status. They identified five core beliefs that were holding their audience back.  [19:09] They ran a challenge on their last pop-up. They ran ads and spent about $42,000 and generated $293,000. They spent $10,000 to get 1200 super targeted people in the group. The one prior to that, they spent $4500 and made $43,000.  [22:48] The challenges are short five minute videos that give a challenge and marching orders. The entire challenge has a prize incentive. Every day at 1:00 they would do a Facebook Live about the challenge of the day. No CTA but they are seeding the topic.  [29:54] Pay attention to the objections you get when you make offers. You want to help the audience overcome their limiting beliefs.  [31:04] Create content around the topic of your pop-up group and have your readers or listeners opt in. You're building your list and creating anticipation around an offer. People can opt in through messenger or email. [35:29] Moving people from the challenge to the offer includes seeding throughout the content. You can move into a webinar, a free video series, a Facebook Live, and the cart opens on day five. When the offer closes, the group is archived. People who did join the program still get your support.  Subscribe & Review in iTunesNow if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode: Tribe Screw The Nine To Five The Screw The Nine To Five Podcast Screw the Nine to Five on Facebook Screw the Nine to Five on Instagram Screw the Nine to Five on YouTube

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. Some of you may remember me talking about my upcoming membership site, and how I was going to put it on hold for awhile. Well, I’ve found clarity, and Momentum will be launching in November. Tribe members and people who have listened to my episode with Stu McLaren know how valuable it is to be part of a membership site. Today’s episode is special, because I’m going to be talking about my own membership site, and I want to share with you some of the lessons that I’ve learned. Up until a few months ago, I had reached a point where I was really stuck in the process of creating Momentum. Since then, I have learned so much. I have had so much insight and clarity, that I wanted to share what I’ve learned and the big lessons with you. I think you'll get a lot of value from hearing about how we processed the information, how we went about putting things together, and if you do decide to create a membership site, you can walk away with these lessons already locked in. So, you my friend do not need to make the same mistakes that I made. Here are the five crucial lessons that I’ve learned so far. This episode is sponsored by gravy. If you have a subscription model business or offer payment plans like I do for my online courses, you've got to listen up. One of my biggest frustrations was lost money due to failed payment plans. In fact, it used to keep me up at night. I would worry about all the people that were on a payment plan, because if they didn't finish that payment plan I was screwed. That's when I decided I needed to do something about it, because I hated the worry. I started to work with gravy, and I promise you I never worry about payment plans anymore. Gravy sets up a system inside of your business where they contact your customers within hours of their failed payments, and they capture updated billing information and save the customer. Our failed payment recovery rate increased from 33% to over 80%.That's a whole lot of saved payments. If your revenue is currently at $250,000 or more, and you know you're losing money due to failed payment plans each month, I want to encourage you to check out Gravy.Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode: All About Membership Sites: Your Top 10 Burning Questions with Stu McLaren Gravy Tribe

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. If YOU have a community (free or paid) then you know ENGAGEMENT is the #1 metric for your success. Nobody wants to show up in a room full of crickets.My friend Dana Malstaff, founder of Boss Mom and community creator extraordinaire is the queen of creating next level group engagement. That’s why I just had to have her on the podcast this week.Dana’s Better Buzz Strategy has helped her create one of the most engaged communities I’ve ever heard of (70% monthly engagement with 40k members, say what?!).Here are the six types of posts you want to be sure to utilize: [29:49] The first type of buzz worthy post is a decision post. That answers a simple question to help you make a decision. Give three options, but don’t use a poll. It’s easy for people to engage, and the post stays alive. Then hop on a chat with your super engagers. You should be doing one of these a week. [34:47] Opinion posts where you ask people what their opinion is. What are your top podcasts or number one blog? The best ones give you information on who to collaborate with and help you gain knowledge and insight.  [37:37] Permission posts are where people tell a story or the hero’s journey. It creates a sense of belonging. Tell people they aren’t alone and create an appreciation loop. [41:24] Can’t help themselves post. Telling people you just landed a client and asking them to celebrate or drop a GIF. Post something interesting where people can’t help but celebrate with you.  [46:43] Ask is consistently telling people what you do. Let people know what you sell and what you want to be known for.  [49:04] Authority posts. The easiest way to get authority is to get featured on podcasts. Also link to the post and mention it on Facebook live.  Dana covers so much more in the episode. The first 20 minutes alone are pure gold, so tune in now and hop to it with applying these strategies in your communities! 

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. I know it might sound cliché, but I made a promise this year to be more vulnerable. To show you more of the “real” me. So for this week’s podcast episode, I’m doing something a little different and sharing a twice daily check-in for a full 7 days.I hope that this lets you in on a few things. For one, I want you to know what a 7-figure course creator does in a week. You’ll hear it all; what I focus on, what I struggle with, and how I handle all of it.I can’t promise it’ll be quite as engrossing as The Bachelor but if you’re anything like me, seeing into other people’s worlds is always a treat.If you’ve ever wondered how I set up my week and spend my days, you’ll love this #nofilter episode where I share it all, including:  Honest conversations Hobie and I have had recently that have been a little tough  The new piece of exercise equipment I’m obsessed with  The challenge the whole team is doing to be more intentional about what we do in a day, how we use our time, create morning rituals, and make extra time for what matters most Why I started having a weekly date with my mom <3   What it’s like going from a team of 3 to 10 full-time employees (and the essential books every single new hire gets)  How the team operates for maximum efficiency (and how I really feel about meetings) The inside scoop on my weight loss journey  Here’s where you’ll find some of the highlights:  [02:07] Sunday evening… weekly preview using the Full Focus Planner. This is about what the upcoming week will look like and what did and didn’t work from the previous week. Be intentional about how you structure your day.  [07:32] Monday morning check-in. Morning walk with Scout and fiction audiobook. I also prepared for my FB Live session tomorrow. Phone call with team member. Recorded podcast ads. Hobie’s love language is quality time, so I have coffee with him from 8:30 to 9:00. [13:33] Now I’m going to work on the quiz and then a team kick-off call. This is a one hour call with the entire team about what it looks like to launch digital course academy. Theme: We are master troubleshooters.  [30:36] I do video on Tuesdays. Instagram story about launch. Facebook Live as part of DCA prelaunch. I also have a DCA affiliate Facebook Live. I don’t workout on video day. I do get a blow out.  [41:38] Wednesday is podcast batching day. I’m doing 3 podcasts today, and some interviews as I grow my team. I also share my hiring process and the book bundle that I send to new hires. [01:10:41] Thursday evening. I’m back from acupuncture. When I make mistakes that create stress, I know it’s time to fix the system.  [01:15:44] Friday… Call at 7:00 am with weight-loss coach. Today, I’m recording the outcome videos for the DCA quiz. Then I fly to Portland, Oregon. [01:25:50] On Saturday I met with my friend Mike Pacchione to work on presentation content.  I hope you enjoyed the week with me.  

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. You are going to love this episode. I give a step-by-step strategy on how to take one single piece of content and repurpose it 10 different ways. We all know how time-consuming content creation can be. After all that work, we hit publish and put it out in the world, but then it just sits there in that one location. Why not leverage all of that hard work by packaging the content up in different shapes and sizes and publishing it on different platforms? This makes your efforts more efficient and allows your ideal audience to consume your content in a variety of different ways. This is so smart. Repurposing your content should be part of your content creation process. Promise me that you won't let another week go by where you create content and only put it out one time and in one location.  [07:49] Sit down and record your podcast audio. Make a video recording for extra mileage. Works best for interviews. Publish your audio wherever you normally publish your podcast.  [11:10] Transcribe the podcast audio. Link to the transcript from your website show notes on it's own page that opens in a new window. This is great for SEO!  [12:45] Show notes are the second way to repurpose your content.  [14:26] Take snippets from the outline, transcripts, or show notes and craft an email that will notify subscribers about your new podcast episode. This is a great way to share weekly content and send weekly emails.  [16:57] Pull out really good quotes or stats that can be turned into graphics.  [17:41] Now that you have the show notes, email copy, and great quotes and stats, pull from those to create great social media posts. If you share the post on multiple platforms, tweak it so the language matches the platform.  [18:48] Select a really juicy audio clip and use Wavve to turn it into a video highlight to promote your episode on social media.  [19:46] Take the content you created and format it into an article on Medium.com. Anyone can post, and if you elect to have it reviewed by Medium curators, they will share it if they think it will benefit their audience. Or guest post on other blogs or online publication.  [20:51] Create a freebie. Take the content and make a checklist, worksheet, or guide. You can use it to build your list or to promote your content or both.  [24:34] It's all about video. This can be really valuable when you make the effort. Take your transcript and highlight sections that you could do a quick video about.  [27:58] Bonus twist. Pay attention to what resonates with your audience. That can become a new piece of content.  This episode is sponsored by my Free Masterclass all about list building. If you've struggled with list building or you are not actively growing your email list, this class is for you. You know, everything in your business is easier when you have an email list. If you want to know what it takes to create a list building foundation from scratch, this step-by-step masterclass is for you. Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!Links mentioned in this episode: Model Meals Free List Building Masterclass Canva Wavve Amy Porterfield on Instagram Amy Porterfield on Facebook Medium Episode 281 How to Plan Your First (or Next) Photoshoot

Discover how to plan your next photoshoot like a pro! Learn the importance of embracing authenticity and self-acceptance in front of the camera. Gather inspiration images and create a mood playlist to enhance your experience. Find out how to select the right photographer and organize your post-shoot photos. Plus, get tips to show up confidently, even if it's outside your comfort zone. Don't miss the chance to utilize professional photos across social media, guest posts, and more!

Join Jamie Trull, a Certified CPA and owner of Balance CFO, as she dives into the world of digital course creation. She discusses the game-changing power of course validation calls, revealing how they can provide essential insights into customer needs. Jamie shares her journey from local finance support to serving women entrepreneurs and emphasizes the importance of understanding your ideal customer avatar. Tune in for practical tips on developing engaging courses and the role of community support in the creative process!

I’m so excited to share this digital course success story with you today. Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue.Unbelievable, right?!Here’s the reason I’m sharing this with you today. We are all good at something that we could teach others how to do. For Lauren, it was selling her crafts on Etsy. If there is something you’re good at, something that people consistently come to you asking for help with, guess what? You might just be able to create a course around it. You don’t need to have it all figured out. Lauren is proof of that.Tune in to this special bonus episode and find out exactly how a part-time wreath making mama went from making a bit of extra cash with a fun hobby to getting 93 students into her digital course and over five figures in revenue.Ready to create your own Digital Course success story? Learn how to build, launch and grow a thriving Digital Course business without hiring a big team, the constant overwhelm or the momentum crushing question, "What the heck do I do next?"Click here to save your seat in my free masterclass, The 3 Behind-the-Scenes Secrets to Digital Course Success!

Today I want to help you answer a very important question. And that question is… should you create a digital course?More than likely, my answer to you will be yes.  Now I know what you’re thinking. What in the world would I create a course on? The market is saturated. There are so many people selling courses online. But I promise that no one is teaching what YOU would teach the way that YOU would teach it. So here’s what I want you to do:Step 1: Listen to this episode and learn about the five main types of profitable digital courses.Step 2: Take my free quiz and find out which of those types is best for you (or if you should hold off on creating your course for now!).My team and I put a lot of work (and love) into creating this quiz and I hope it helps you get the clarity you need to take the next step forward. Already took the quiz and want to learn more about each course type? Here are the highlights: [08:59] The Workshop Course. This is a two hourish training that promises instant clarity and results.  [15:43] A Starter Course. A jumping-off point to get your students started in your area of expertise.  [19:41] The Spotlight Course. Dives deep into one main area, you’ll help your students produce very specific results in just one area.  [22:36] A Signature Course. A complete comprehensive system, the Mack Daddy of all courses. It’s specific and detailed and includes your entire framework from start to finish. [29:03] The Certification Course. This is as in-depth as it gets. You are teaching others your methodology and process in such a detailed way that they’ll be able to teach it to others.  Take the Quiz Now!

Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch?Would you believe me if I also told you that student was an elementary school teacher?How about a mother of five? Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one. Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time. Tune and and learn all about… [05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help [07:02] There were so many questions that Jamie felt like she should make a course about writing. Her husband recommended that she join the Digital Course Academy.  [09:38] Jamie went where her students hung out, listened to their questions, and did Facebook Lives when her audience was still small. She kept showing up.  [13:30] Jamie not only got huge results in Digital Course Academy, but she followed the framework and made it her own as she progressed. [15:20] Jamie’s wall of post-its and what her kids helped her see about her course [17:58] How Jamie grew her list by 7000 new subscribers during her launch (without spending a ton on ads) [24:39] Jamie’s mind-blowing pricing and results [27:15] How Jamie got testimonials before her launch was even through [51:01] Don't try to do what everyone else does just go to where your people are already at.