Online Marketing Made Easy with Amy Porterfield cover image

Online Marketing Made Easy with Amy Porterfield

Latest episodes

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May 10, 2022 • 15min

#459: 4 Ways To Make Sure You’re Growing Along With Your Business

There’s a reason it’s said that investing in yourself is the best investment you can makeNewsflash: As your business grows, you need to grow too. You’re probably thinking, “Well, duh, Amy -- that’s obvious.” And I agree, it is. But the thing is, all-too-many entrepreneurs completely neglect their own growth and development as their business grows.It’s super easy to do, and believe me, I can relate. You’re so focused and invested in making your business the very best it can be, that you forget about the person behind the scenes, in the trenches, doing all the hard work: Yourself.You, my friend, are the force behind your business’ success. By giving it everything you’ve got (and more), it’s easy to be left feeling a bit drained and uninspired, which is not a great state to be in if you want to continue achieving. So that’s why it’s crucially important to invest in yourself, so you continue to grow right along with your thriving business.It doesn’t need to be anything major, friend -- and as you’ll see, what I do in order to continue growing is very simple. Think about it like a little tune-up. Every once in a while, you have to take a pause, check yourself, and take a little time to ensure that you’re running on all cylinders. Believe me, after listening to this episode, you’ll understand why it’s said that the best investment you can make is in yourself.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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May 5, 2022 • 30min

#458: You Asked, I Answered: 6 List Building Questions I Hear Most Often

Newsflash: When your email list grows, so does your businessI get asked about list building allllll. the. time. And when I say all the time, I mean in my DMs, in my Lives, on social media -- everywhere! It’s not that list building is particularly sexy or the latest and greatest thing in digital marketing. It’s such a hot topic because when your email list grows, your business grows right along with it -- a plain and simple truth that I would probably get tattooed on my body, if I were a tattoo person.I’ve learned a ton about list building over the past 13 years of being an online entrepreneur, and it’s been a crucial part of my success in business. In this episode, I answer the six questions I get asked about the most when it comes to list building -- so I can help you get started on the right foot and avoid the lessons that I had to learn the hard way.So whether you’re just getting started with your online business or a seasoned vet, grab a pen and paper because you’re going to want to take notes on this one.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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May 4, 2022 • 53min

#457: Embracing Radical Confidence With Lisa Bilyeu

Learn actionable strategies for boosting your self-confidenceWe all know that person who can walk into a room and totally own it without even having to speak a word. I won’t lie -- every time I see that person, I’m a little bit envious of their natural confidence.You’re probably thinking, “But Amy, you’re out there in front of the world! You are a confident person!” And I’m here to tell you that even though it seems like I’ve been blessed by the confidence Gods, it’s taken a lot of hard work. I’ve had to make confidence a practice, just like everything else that I want to succeed in.But here’s the thing. Even if you’re not a confident person right now, you 100% can be, and my dear friend -- Lisa Bilyeu -- co-founder of Quest Nutrition and author of Radical Confidence, is here to talk about how to do just that. In this episode, Lisa shares: How to deal with your weak spots and reframe your negative voice A step-by-step practice for identifying self-sabotage and how to break the pattern Tangible ways that you can boost your confidence How to change how you experience failure Because let’s be real here. When it comes to growing a business, confidence is essential. It fuels your ability to take action, stretch your limits, overcome fear, and most importantly -- know that you can win the game.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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May 3, 2022 • 14min

#456: A Lesson In Comparison: You Vs. Other Entrepreneurs

What I do to turn jealous thoughts into something productiveRaise your hand if you’ve ever had a jealousy hangover. You know, the lingering envy you have after seeing another entrepreneur achieve something that you want in your own business. I’ll be the first to admit, I’ve had a jealousy hangover or two and as you’d expect, they’re no fun. But instead of letting these unsettled feelings get the best of me (which I’m 100% guilty of doing in the past), I use them to my advantage. Yes, friend -- I have a few tricks up my sleeve that I use every single time I start comparing myself to other entrepreneurs. They not only help me steer clear of the dreaded jealousy hangover, but they also get me closer to focusing and achieving what I want. In this episode, I share:  The exact questions I ask myself when I start comparing myself to others  How to pinpoint where your jealousy comes from Ways to use feelings of envy in a productive way  What I do to turn resentment of other entrepreneurs into excitement for them and motivation for myself By shifting the way you think about other entrepreneurs’ success, I promise you’ll find that it brings you closer to achieving everything you’ve ever wanted and more.Here’s a glance at this episode... [04:00] If you're feeling jealous or envious of another online business owner, ask yourself what they have that you want. What do they have that I want? You could use these envious feelings in a more productive way. [06:22] Get clear on your why, and you might uncover something that you hadn't even thought of. Then ask why I want that. This can give you clarity. [08:27] If you really work on your insecurities the next time you feel jealousy, it will be easier to cheer that person on and think I want that too. [10:15] The next time you feel bad, jealous, or envious toward another entrepreneur, just stop and notice it. It's okay to feel those feelings. Then you can turn that jealousy into something productive. Write down that thought in your phone or your journal. [11:03] What are you jealous about? What did they have that I wanted? Why do I want that? What will it bring me? How will it make me feel? What are some small steps I can take to get there? Take action on those steps! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Apr 28, 2022 • 40min

#455: How to Plan Your Next Program Video Shoot Without Breaking The Bank

Learn my tried and true process for shooting like a pro each and every timeYou’ve laid out your course modules and lessons. You’ve written your scripts. You’ve listened to your pump-up song on full blast, and you’re ready to record your course videos. There’s only one minor problem -- you have absolutely no idea where to start, and what to do.Good news, my sweet friend. I’m going to tell you exactly what I do to create high-quality videos that look professional and don’t break the bank. My process for recording my course videos runs like a well-oiled machine. I don’t say that to brag, friend – believe me, it’s taken a lot of trial and error over the years to nail it down. And thanks to the many learning lessons I’ve had along the way, I now have a tried and true process for hitting the record button like a pro.I am so excited to share this process with you because I know it is going to save you a ton of time, and also a ton of money. Tune in to hear my tricks of the trade, including:  The system I use to plan and organize my time and assets How to select your outfits and shoot location Where to find an inexpensive videographer and editor  The tools I swear by to record my course videos After you listen to this episode, you’ll be shooting your course videos like a pro -- and I for one, can’t wait to see them.Here’s a glance at this episode... [02:54] I recently recorded all of the training videos for my List Builders Society course and realized I would have paid for a high-quality video creation process when I was first getting started.  [05:55] You must first organize your schedule and assets. Give yourself plenty of time to plan everything out.  [07:14] You can write out your script and use a teleprompter or use bullet points to guide you. Create a filming schedule once you know your modules. [07:48] I have my outfits for each video planned along with the video, link to the script, and filming notes listed out in three columns in a Google doc.  [11:02] Call in support and tell your family and loved ones that you need quiet time without any distractions.  [12:15] Plan your outfits for direct-to-camera shots so you don’t scramble to find one at the last minute. Select one outfit per module to mix it up.  [14:50] Shoot at your house if it's an option. Recording at home makes things easier, allows you to be relaxed, and saves money.  [17:59] Early on, it's probably best to forgo a videographer, but it is helpful to hire someone knowledgeable to set up your studio. [23:05] Lighting is important for direct-to-camera videos, so plan for it in advance. You might be able to find a student to help you, or an inexpensive lighting kit.  [25:48] Account for editing time. You can record all scenes by yourself, but it saves valuable time and energy to hire someone to edit your videos. [29:44] I use bullet points for live videos, and a script and teleprompter for recorded videos. I like PromptSmart, BIGVU, and Ecamm. [34:18] Action item: Use this guide to plan your next video shoot. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Apr 26, 2022 • 15min

#454: The 10 Minute Daily Challenge That Will Set You Up For Success

If you’re ready to grow personally and professionally, try this simple practiceIf you’ve been with me a while, you know that I am a huge fan of journaling. Without a doubt, this super simple practice has helped me calm my busy mind, foster my creativity, and stay organized. It has brought so much to my personal and professional life that I can’t even imagine what things would be like if I didn’t do it every day. But here’s the thing -- journaling, just like anything, is a practice. You’ve got to commit to it, and you also need to understand that it can take a bit of time to get into a good groove. I can’t tell you how many times I’ve sat down with every intention of getting all of my thoughts out, only to stare at a blank page for what feels like hours. Thanks to the help of some of my mentors and coaches, I’ve got this whole journaling thing down. In this episode, I share exactly what I do to set myself up for success, tame any negative thoughts that come up while I’m writing, and make sure I get the most out of this powerful practice.Tune in to hear:  How I set up my daily journaling routine, and why I set it up this way Questions and prompts to ask yourself when you’re not sure what to write about How to normalize judgemental thoughts you might have when writing  Ways to neutralize your language when you’re letting it all out What to do if you find negative thoughts spiraling out of control while journaling By the time you’re done listening to this episode, you’ll have a whole new approach to journaling -- one that helps you be more productive, positive, and kinder to yourself.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Apr 21, 2022 • 50min

#453: Why Memberships Are The Future Of Online Businesses With Stu McLaren

If you’re looking to scale your business, memberships may be right for youIf you have a business that you’re looking to scale, are looking for a way to further support your students, or if you’ve ever thought about adding a membership, this episode is for you. Stu McLaren joins me for a chat about all-things memberships -- how to determine if it’s the right model for your business, why they’re exploding in popularity, and how they've changed over the past couple of years.And believe me – there is, quite literally, no better person to advise you when it comes to this sort of thing. For the past 12 years, Stu has worked intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know and love into recurring revenue through membership sites.Tune in to learn:  How to determine what kind of membership is best for your business The recent changes memberships have faced and what that means for you Why memberships are more important now than ever before What types of businesses work best with the membership model Happy listening!Here’s a glance at this episode... [05:26] Stu created a membership in 2008, because he wanted to grow his business it allowed him to scale his business without demanding a ton of time or energy.  [09:08] There are four different types of memberships including product-based, service-based, knowledge-based, and community-based memberships.  [25:57] Creating a positive experience in the first 30 days can triple the lifetime membership time. Take a close look at your onboarding methods. [30:29] It's important to understand the lifeline of a membership and change marketing strategies as it grows.  [32:35] Teaching people your passion is a great use of a membership site. Don't overlook the gifts you have. You could create a business around your skill sets.  [35:48] If starting out, look at a knowledge-based membership. You can design your business however you want. [39:42] Stu is hosting a Live Workshop that will assess if your market is a good fit for a membership site and more! It's live and free. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Apr 19, 2022 • 16min

#452: Earth To Amy: How To Stay Grounded When You’re Wearing A Million Hats

If you’re overwhelmed in your business – you’re not alone, these exercises can help.I absolutely love being an entrepreneur. I love the variety, the challenge of it, the people I get to learn from, and most importantly, the people I have the honor of teaching. I’m also incredibly grateful for the fact that I get to wake up every morning and do something that lights me up.Being an entrepreneur is a lot at times -- and I’m sure you can relate. I won’t lie -- I’m going through a time where I feel like the weight of the world (and my business) is on my shoulders. I have a hundred plates spinning in the air, and at any given moment, one could drop.Luckily, I have a few grounding tools and exercises in my arsenal to help redirect my overwhelm, and come back to planet Earth when I start to lose my footing. Over the years, I’ve found that these little tricks have helped me get through even the toughest of times -- and I’m sharing them in this episode. You’ll learn: What I tell myself to quiet my mind when things are stressful The strategy I use to pull myself out of busy business overwhelm The two things I’ve incorporated into my daily routine to keep me grounded Why being with yourself, and others, is the key to overcoming difficult times So if you’re feeling the stress of doing a million different things and wearing a million different hats, tune in and take notes!Here’s a glance at this episode... [04:34] When things get tough, I remind myself that I'm in a season and this too shall pass. It helps me rein in negative thoughts and have a much better mindset. [06:05] You’ve got to be grateful for both the good and the bad. There's ebbs, and there's flows with everything in life. [07:01] I have to strategically think about how to get through the tough times when things are overwhelming. One thing I do is call on friends and leaders in the industry and ask questions. [08:27] I meditate for 10 minutes a day using the Calm app. I've made it a goal to be consistent on Monday through Friday. I also do breathing exercises.  [12:07] When I have too many plates spinning in the air, I have to be honest with myself. I can't be afraid to ask for support from my team and delegate when I need to. It also helps having a VA. [14:00] There's no shame in putting off a few items on your calendar. Time moves quickly, and it will be here like that. Give yourself room to breathe. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Apr 14, 2022 • 53min

#451: Money Mindset Must-Haves For Every Entrepreneur With Anthony O'Neal

Why your income potential has everything to do with your mindsetQuestion for you, friend. When you first started your business, what made you most excited? Let me guess -- building something incredible, having the opportunity to help others and give back, and being your own boss topped the list.And while I’m sure making a ton of money was also on that list, I’d hedge a bet that creating budgets was not. I can’t say I know too many online marketing entrepreneurs that get excited about the money management aspect of creating wealth -- because let’s be real, it can be intimidating and very tricky, especially when you have no idea where to start. But here’s the thing. It’s incredibly important, and proper management of your money can make or break your business. That’s why I’m so excited for you to listen to this episode, where I chat with Anthony O’Neal -- a number one national bestselling author, speaker, financial expert, and host of the popular YouTube series and The Table Podcast with Anthony O’Neal.What’s great about Anthony is that he’s able to explain things in a way that is super relatable and easy to understand for those of us (ahem, yours truly) that don’t particularly enjoy putting together budgets and spreadsheets. In this episode, we answer those questions that most business owners have when they’re getting started, like:  How do you budget when your monthly income varies? How do you set revenue goals that are in alignment with your business goals?  When should you start paying yourself, and how much? What happens when you don’t meet your revenue goals?  Plus, Anthony shares how changing your mindset around money serves as the foundation for creating financial growth and freedom, plus simple tips on how to put it into practice.Here’s a glance at this episode... [06:30] Anthony knew nothing about finances and racked up tons of college debt. He decided that he needed to change his decisions in order to change his future. Dave Ramsey helped him change his mindset around money, and learn how to have a debt-free true ownership life. [11:00] If you’re first starting out in business, create vision of where you're going with your money that’s based on your last quarter. Your budget should be based off of the bare minimum that you'll be bringing in. [13:40] It’s important to have a budget for your personal life and a budget for your business life.  [21:10] You should not feel guilty for having money. It's a blessing to be blessed.  [27:03] If you want to meet your revenue goals, shift your money mindset. Go deeper into your ‘why.’ What are you actually trying to do? Does your ‘why’ make you cry (in a good way)? [36:51] Everyone eventually needs a financial advisor. As your income grows, your need for wisdom grows. Grow with someone who can properly advise you.  [42:41] The best piece of money advice that Anthony has received is that for every dollar brought in, give God ten cents. This is about being generous and a good steward of money. Click here to listen!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Apr 12, 2022 • 18min

#450: How to Bounce Back After a Disappointing Launch

Failure to launch is not the end of the world, it’s an opportunity to do betterSay this out loud: Failed launches happen, and it's ok when they do.Say it again, and this time, actually believe it! It’s true, friend -- failed launches are simply a part of being a digital marketer, and you’ve just got to accept it. It doesn’t matter if you are the most successful course creator on this planet or just getting started -- they happen to everyone, including me. Over the years I’ve done dozens of launches, and one thing I’ve learned is that the bad launch fairy does not discriminate. She will literally take the launch that you spent the most time on -- the one that you were certain would be a smashing success -- and turn it into a complete flop with a poof of her wand, leaving you disheartened and totally confused. Well, that’s what it can seem like anyways -- and if you’ve ever had a launch that didn’t go as well as you expected, I’m sure you can relate! The question is, how do you move on from that failed launch and make sure that the next one blows it out of the park? #Spoileralert, it has everything to do with your mindset. And as hard as it can be to pull yourself up from your bootstraps and march onward, you’ve just got to do it.In this episode, you’ll hear: The mindset I embrace to move on from disappointing launches  What I discuss in my team debrief meetings after a launch doesn’t go as planned Ways you can learn from your failed launch and go on to create something 10x better Are you ready? Let’s get started.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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