Online Marketing Made Easy with Amy Porterfield cover image

Online Marketing Made Easy with Amy Porterfield

Latest episodes

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Jun 9, 2022 • 43min

#469: How To Get Exactly What You Want with Julie Solomon

Your playbook on how to establish boundaries, stop people-pleasing and release controlOne of my best gal pals Julie Solomon is the textbook definition of a triple threat entrepreneur. She’s the host of The Influencer Podcast, has launched several successful online programs and masterminds, and is a first-time author of the much-anticipated book, Get What You Want. I respect and admire Julie so much because she’s all about helping online entrepreneurs master the skillsets needed to go from having a side hustle to a profitable, sustainable business. And what I find most impressive about her is that she is all about helping women to turn their own messages into movements, and ​​empowering them to impact the world. She really is an entrepreneur after my own heart. In this episode, Julie shares her best tools and advice for creating a life and business that lights you up -- and as you know, this is crucially important as an entrepreneur. You’ll learn: Ways to be productive without being in a ‘hustle state’ The 3 tools to freedom that will help you establish boundaries, stop people-pleasing, and release control How to step out of your comfort zone in order to land amazing PR opportunities Tips on how to communicate with clarity and confidence The inspiration behind her new book, Get What You Want Not only will you learn some hot tips on how to become the best entrepreneurial version of yourself possible, but I know that you’ll walk away loving Julie just as much as I do.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Jun 7, 2022 • 18min

#468: 3 Pieces of Advice That Have Made Me A Better Entrepreneur

These words of wisdom have been essential to my growth as a business ownerAs an entrepreneur, I’m sure you’ve gotten advice about how to run your business from just about everybody -- your family, your friends, your next-door neighbor, even the random barista at Starbucks that you happened to strike up a conversation with. Sometimes it’s good, sometimes it’s bad. And sometimes, you get a piece of advice that’s so significant that it sticks with you for years and years. It pushes you to become a better version of yourself, gives you perspective, and calms your mind. There are three pieces of advice I’ve gotten that have had that sort of impact on my life. Yes, just three -- and I’m going to share them with you in this episode. And what’s great about this advice is that it doesn’t discriminate. It doesn’t care who you are, or what’s happened in your past -- it’s universal. And while it can apply to anyone in any situation, I’ve found it to be particularly helpful in navigating the unique challenges that come along with being an entrepreneur. It’s my hope that these pieces of advice help you as much as they’ve helped me. Enjoy!Here’s a glance at this episode...Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Jun 2, 2022 • 40min

#467: How To Host A Live Virtual Event That Will Wow Your Audience

My step-by-step process for pulling off an online event like a proLights… Camera…. Start video? Live events sure look a whole lot different these days than they used to, wouldn’t you say? When I first started my entrepreneurial journey 13 years ago, in-person events were really the only way to get your community together in one place at the same time. Today, we have countless options available to connect with our audiences Live, and most of them don’t even require us to leave the house.Don’t get me wrong, in-person events are great, and are still an excellent option depending on what your goals are -- but there are also many things to consider, which I’ll talk about in this episode. What I really want to share with you is how you can pull off a live, virtual event like a pro -- because let me tell you, I have found immense value in connecting with my students in this way -- and not just monetarily. But just like a Live in-person event, a Live virtual event takes a good amount of planning and preparation -- and there’s also a lot going on behind the scenes when the camera is rolling that you might not even be aware of.The good news is, I’ve got my virtual events running like a well-oiled machine, and in this episode, I’m sharing my top tips on how to host one that will blow your customer’s socks off. You’ll learn:  The pros and cons of live in-person events and Live virtual events How far in advance you should start planning your event What to consider when planning your content, and how to create a theme How to determine whether you should sell at your event, or simply nurture The technology I use to pull my Live virtual events off without a hitch Where you can host your virtual event if you don’t want to host at home Alright, friend. Tune in, take notes, and get ready to rock your virtual stage.Here’s a glance at this episode... [06:15] Let’s talk about Live virtual events versus in-person events. Virtual events have a huge ROI. They have a larger outreach and attendance rate. They are more accessible and lower cost for attendees. More people equals more sales. It's also more cost-effective and great for introverts. [11:56] Six key decisions include: When are you having it? What is your theme? How long will it be? Will you be selling? What platform will you use? Where will you host it? [12:19] When will you host your event? Get those dates on the calendar. It takes time to plan, organize, and fill up the event. [13:50] What will your theme be? Choosing the theme comes down to who's your audience, whether it's a bonus and the season of the event. [17:00] Will you be selling or is this a bonus event to nurture your audience or a mix of both? Selling from stage can be seamless, but you have to plan for it. [18:48] What platform will you host on? We are using Vimeo for our virtual live events. You always need a backup plan when it comes to using technology.  [20:38] Where will you host your virtual event? If you have the space and availability to host it at home, it will save a lot of time and stress. You could also rent an Airbnb or event space. [35:36] I challenge you to host a virtual live event this year. It has immense value and strengthens your relationship with your audience. Start working through the six key decisions. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Jun 1, 2022 • 52min

#466: A Tangible Approach For Tripling Your Time Management Capacity with Ed Mylett

Ed shares his best mindset tips for achieving happiness and success simultaneouslyMy guest on this episode is a top business leader, peak performance expert, and global keynote speaker who just happens to be the go-to guy for building happiness and success simultaneously -- and let’s be real, who doesn’t want to do that?! His name is Ed Mylett, and if you haven’t heard any of his content before, listen closely because he is someone whom I highly respect in both business and life. And here’s the thing about Ed. He’s one of the fastest-growing business personalities in the history of social media, with an uncanny ability to cut through the noise with his straightforward messaging. But Ed isn’t just an influencer who “talks the talk.” He’s a self-made millionaire who has built one of the most prolific financial service businesses the world has ever seen, among many others.Now, a big part of what’s made Ed such a successful entrepreneur is his mindset. And if you’ve been listening for a while, you know that achieving success in anything takes more than just strategy and tactics -- it takes a bulletproof mindset, too. Ed is truly a master of mindset, and in this episode, he shares the habits that have helped make him the entrepreneur that he is today. You’ll learn:  The key to managing overwhelm when setting out to achieve life goals What a single action thought, or association can do to transform how you feel The concept around “One More” and how it can reshape your mindset How changing your identity can influence each part of your life What anyone can do to triple their time management capacity How can asking yourself the right questions can advance the quality of your life How repetition can produce serious results  As you can see, this episode is jam-packed with ways to become the best entrepreneur (and human) that you can be.Here’s a glance at this episode... [11:07] When you think of the power of one more, flip the script. What if the opportunity was taken away from you.? [12:22] Self-confidence is the process of keeping the promises you make to yourself. Doing one more can make you superhuman. [15:10] Successful people aren't lucky. They just notice the things around them that they are thinking about.  [16:31] Overwhelm is trying to process results that are higher than your identity level. You create the emotion because you're starting to exceed your identity. [20:03] The trilogy of identity is faith, intention, and association. If you have faith, carry it with you, focus on your intention, and associate yourself with people who are achieving at a higher level.  [22:23] Let your mess be your message. [37:42] Live your life with intention and realize how precious it really is. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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May 31, 2022 • 25min

#465: How I’m Prepping for 30 Days Away From My Business

Here’s how to pull off a sabbatical and make sure you actually enjoy taking itHave you ever thought about taking a sabbatical? When I say sabbatical, I mean taking an extended period of time away from your business or work to travel, pursue your interests, or heck, just relax.I don’t know about you, but for many years I thought that only people with careers in higher education were “allowed” to take a sabbatical because I’ve never heard about anyone in a typical 9 to 5 jetting off for a month (or more) to do whatever their heart pleases.That’s why I am beyond grateful to have my own business, which gives me so much – especially the opportunity to create the life I want to live. And guess what? Taking a sabbatical is a part of it. Four years ago I made the commitment to take a sabbatical, and this summer I’m actually doing it. I’ll be taking 30 whole days away from my business to relax, spend quality time with friends and family, and completely disconnect. Yes, I said it: Completely disconnect. There will be no check-ins, emails, Slack messages, or Asana tasks. I’m going off the grid from my business, and I’ve got my team set up to win.I know, I know. You’re probably thinking, “But Amy, you’re obsessed with your business. How on Earth can you be confident that everything will run smoothly AND be totally present while you’re away?” And that’s what this episode is all about. In it, I’ll share:   How far in advance I started planning for my sabbatical What I’m doing to make sure I have enough content stockpiled The systems I have in place to ensure everything runs on autopilot What I’m most nervous about and excited for How to approach your boss about taking a sabbatical if you’re in a 9 to 5 job So if you’ve ever considered taking a little break from your business, tune in to hear exactly what I’m doing to set myself (and my team) up for success.Here’s a glance at this episode... [03:08] I'm taking a sabbatical -- 30 days to rest, recharge, and spend quality time with my friends and family.  [08:25] By completely disconnecting from your business for an extended period of time, you can come back with so much more energy, creativity, and innovation. [10:30] I am stockpiling videos, media, podcasts, and other content for when I’m out. My team had to get any recording requests to me in advance.  [11:22] My executive assistant and I have been mindful of my calendar leading up to the sabbatical. We've also thought about how I'll ease back in when I return. [12:58] Taking a sabbatical does take financial resources and planning. You want to have things squared away before you go.  [13:59] If you still have a 9 to 5 job, you'll most likely have to get approval from your boss. Explain to them how they will benefit from your time away. [15:49] I'm equally excited and nervous about my sabbatical. This will be a challenge for me to fully let go of what’s going on in my business. [17:11] I'm excited because I think I'll come back even better. I'll be recharged and ready to go.  [20:36] It was important to spend my sabbatical somewhere other than my home because I don't trust myself to not text my team or get involved in the business. [22:56] Take out your journal and write down where you want to go, and then DM me @AmyPorterfield on Instagram and let me know. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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May 26, 2022 • 49min

#464: What Your Enneagram Results Really Mean About You As An Entrepreneur With Ian Morgan Cron

How you use your strengths and weaknesses to your advantageAn Enneagram is much more than just a funny word. It’s a system of personality typing that identifies nine types of people and how they relate to one another and the world. It’s not just a powerful tool for personal growth, but also a great resource for transforming relationships in your personal and professional lives.You’ve probably heard me talk about Enneagrams on this podcast before because I love this tool SO MUCH. Understanding my own personality -- including my strengths and weaknesses -- as well as how I relate to others has helped me enormously in my business, from hiring the right people to improving my leadership skills. That’s why I’m so excited to have Ian Morgan Cron on the show. He’s the real deal when it comes to Enneagrams and a pioneer in the modern Enneagram movement. In this eye-opening episode, we discuss:  What the Enneagram is and how you can use it to transform your life  The nine different Enneagram personalities How to utilize your strengths as a leader based on your personality type What your Enneagram results tell you about how to set up and run your business If your Enneagram results indicate if you’ll be successful as an entrepreneur  I promise you that this conversation will leave you with a much better understanding of yourself as a leader, and ways that you can hone in on your specific strengths to build a stronger business.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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May 24, 2022 • 17min

#463: How To Create More White Space & Still Succeed

What’s the point of working your life away? Instead, let’s do less and make more. If you’re a new business owner or are ramping up to launch your business soon, I would hedge a bet that you have some ideas about what it takes to become incredibly successful. In fact, you’re probably thinking that in order to make the kind of money that you want and stay ahead of the game, you’ll need to be working constantly.But what I’m about to tell you will most likely surprise you, because it goes against what we hear from many entrepreneurs who are in the public eye, and most conventional wisdom.Ready for it? Lean in a little closer…You do not need to work your life away to be incredibly profitable in your online business.I wish I would’ve realized this much earlier because now that I’m 13 years into it, I know that the best entrepreneurs value their downtime away from their business. Honestly, I have a little guilt about how much time I spent working when I was ramping up, and in retrospect, I know I could have done even better if I would have allowed for a little bit of rest in my life. I know, I know… you’re probably thinking that there’s no way you’ll be able to achieve what you want unless you’re constantly grinding. And that may be true for the first couple of years when you’re just getting started, but once you’ve gotten into a good groove and are making money, you’ve got to ask yourself, what am I doing this for? These days I am all about creating a life and business on my terms, and if you’ve been tuning in for a while, you know that last year I transitioned my team to a 4-day workweek. And guess what? We are still meeting our goals, and I’m still able to have a multi-million dollar business. In letting go of my ‘hustle hard’ mentality, I’ve gained so much more than I ever could have imagined -- and I know you will too. So if you feel like you’re burning the candle at both ends, tune in to this episode for some peace of mind, and to hear firsthand how I’ve created a successful business without sacrificing what’s most important.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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May 19, 2022 • 40min

#462: 8 Simple But Powerful Strategies I Used To Hit 1 Million Podcast Downloads

The step-by-step playbook I used to nearly double my podcast downloadsIf you’ve listened to Online Marketing Made Easy for a while, you know that a) it’s been a true labor of love, and b) a) it’s come a loooooong way since I first started it nine years ago.It’s taken a lot of hard work and late nights burning the midnight oil to become what it is today -- and it's all paid off because we recently hit a MAJOR milestone -- 1 million downloads in a single month. That’s almost DOUBLE the downloads from the previous month! I’m beyond proud of my team, and so incredibly grateful for our listeners! But like anything, achieving this goal took a willingness to try something that we’ve never done before, and as always, a little bit of trial and error. Luckily, our perfect storm of strategies worked like a charm, and I am so excited to share them with you in this episode. Whether you have a podcast now or are looking to start one soon, this episode will give you a step-by-step playbook on how to increase your downloads in a really big way. I share the exact steps of what I did -- not only covering the strategies themselves but everything from the software we used, to where we placed ads -- so grab a pen and paper because you’re definitely going to want to take notes.Here’s a glance at this episode... [07:57] In December of 2021, we went from being just shy of 600,000 downloads to over one million in January.  [08:42] Strategy #1: We created a quiz that made a curated playlist for listeners. We used Interact to make the quiz, created a landing page for the quiz, and directed listeners to podcasts that would best help them using a PDF.  [14:14] Strategy #2: We did two types of ads during our promo week.  [17:32] Strategy #3: We used Instagram Live for Coffee and Coaching. During the live coaching, I was plugging the quiz.  [20:53] Strategy #4: We were strategic about our promo email sequence – making sure to keep our subscribers engaged.  [22:49] Strategy #6: We drove visitors from our website to our promo using a pop-up box and a sky bar banner. [25:06] Strategy #7: We got scrappy and sent out an email to our students and asked them to help us reach that 1 million mark. If you are a student who helped, I greatly appreciate it! [28:37] Strategy #8: Be super intentional about what episode or episodes you release during your promo week. We wanted a big-name guest and that was my friend Brendon Burchard. [35:30] Action items: Pull out your calendar and select a few dates that would be good for a promo like this! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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May 17, 2022 • 23min

#461: If You Want Lasting Success, Step Up Your (Long) Game

This strategy has been used for centuries by the most brilliant minds in businessIn a world where most people play the short game, playing the long game offers a big advantage because it ensures your success as an entrepreneur for your entire career. If you ask me, that sounds pretty great. So, why doesn’t everybody do it?The reason why so many entrepreneurs forgo playing the long game (or completely fail at it) is because it’s not exactly easy to do. It takes patience, hard work, and the right mindset in order to master it. Plus, it requires long-term consistency and dedication, which -- let’s face it -- doesn’t sound very exciting, and it’s certainly not sexy. But I’m here to tell you that it works. This has been one of the keys to my own success in business, despite the fact that it doesn’t come naturally to me. Yes, friend, I’m not ashamed to admit that sometimes I get distracted by shiny short-term outcomes, and let my emotions get the best of me when challenges arise or when I feel the overwhelming pressure to stay ahead of the curve.That’s why I constantly remind myself that there’s a reason why it’s said that success is a marathon, not a sprint. It’s because the long game is a time-tested strategy that has been used for centuries by the most brilliant minds in business.In this episode, I not only share how playing the long game can help you get ahead in business, but the mindset you need in order to play the game correctly.You’ll hear: What to tell yourself when you want to give up completely How to use your failures to help push you forward Why setting long-term goals is key, and can help you win the game Examples of how the long game has gotten me through challenges in my business Alright, friend. I hope that you enjoy this episode, and after listening to it, you’ll be in-it-to-win-it, for the long haul.Here’s a glance at this episode... [05:45] Playing the long game is all about your mindset, especially when things don't work out the way that you want them to.  [11:32] If you're playing the long game, then a failure should just be your opportunity to fix something or make it better.  [12:31] Don't be afraid to set audacious long-term goals. With a 3-year plan, you will show up differently versus a 6-month plan.  [14:21] Sometimes it takes a while to achieve the benchmarks and goals that you set for your business. It might be much longer than you thought it would take. [18:13] You launch, you learn, you tweak, and then you repeat. This is a formula for success! [19:58] You are no longer allowed to have that conversation in your head that you're going to give up or jump ship! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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May 12, 2022 • 42min

#460: How To Set Up A Flexible Business With Annie Chang: From Live Launching To A Membership To Evergreen Success

The co-founder of Olea & Fig shares how she generated $200K in digital course revenue in less than 2 yearsThere is, quite literally, nothing that brings me greater joy than to see my students become incredibly successful. It’s what drives me to keep creating, teaching, and pushing myself to be the best version of myself that I can be.And that’s why I’m so excited to share this student success story with you. In this episode I’m chatting with one of my students, Annie Chang of Olea and Fig -- an online business that helps women solopreneurs become the “go-to” in their markets by attracting the right customers online.Annie and her business partner and sister, Terrie, used what they learned in Digital Course Academy to create a thriving online business that works for them. Not only did they generate $200,000 in revenue from their digital course after only two years of being in business, but Annie was even able to take an eight-month maternity leave.Yes, friend -- you read that correctly. Eight months. If that’s not the definition of a flexible (and ideal) work environment, then I don’t know what is. The thing is, they set up their business in a way that all comes back to listening to their audience. And if you’ve been tuning in to this podcast for a while, you know that tapping into your audience’s wants and needs is crucial to having a successful online business. In this episode, Annie shares:  How they launched their core program with two completely different offers  When they knew it was time to add a membership program to their business  Their most successful strategy for selling during live launches  How to run an automated challenge and keep the engagement up  Ways to serve two audiences with the same program This was a super fun and informative conversation, and it’s my hope that Annie and Terrie’s story will give you a little peek at what’s possible.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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