#506: Becoming An Expert: How To Position Yourself As An Authority in Your Field

42 snips

Oct 13, 2022

What makes you the go-to expert in your field? Explore how to pinpoint your unique value, explain it clearly, and build authority without another degree or a huge social following. The conversation covers learning habits, useful content, choosing a social platform, pitching yourself, and gathering testimonials that showcase your work.

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ADVICE

10% Edge

You don't need to be the absolute leading expert to be seen as an authority.
Aim for a 10% edge over your target audience, knowing slightly more than them.

ADVICE

Define Your Thing

Define your "thing", your unique expertise, to stand out.
Clearly articulate the value you bring to your audience.

ANECDOTE

Amy's Evolving Expertise

Amy Porterfield's "thing" evolved over time.
Initially, she described her work broadly as "social media" or "digital marketing."

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Grab your freebie for this episode here! You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry

Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build trust with your audience, which is extremely important.

But in such a competitive digital marketplace, how on Earth do you go about doing that? Sure, you’re super knowledgeable about what you do, but you wouldn’t really consider yourself to be an expert.

The good news is, you don’t need to go back to school and get an advanced degree, write a book, or have a million followers on Instagram in order to be viewed as a master in your area of business.

All it takes is getting clear on the unique value you bring to the marketplace, articulating it really well, and knowing just a little bit more than your ideal audience in your specific niche. 10 percent more, to be exact!

This isn’t something that happens overnight. In fact, it took me several years to nail down ‘what my thing is’ and how I provide value to my audience (much more on that in the episode).

That’s why it’s important to do the work upfront, early on in your business journey, so you can be viewed as an expert from the get-go. And don’t fret -- if you already have an established business, what you’re about to learn can help you pivot so that you’re seen as that #1 go-to resource even more.

In this episode, you will:

Go through a self-reflection exercise that will help you define what your unique “thing” is
Get super clear on the value that you offer to others, and learn how to clearly articulate it to your audience
Hear how I define my “thing” today, versus when I was starting out
Learn tangible ways to become an expert in your specific area of business
Take away strategies on how to position yourself as a go-to authority in your field

Just a heads up -- because you’ll be doing some writing exercises, you’ll want a pen and notebook handy. I also recommend you listen to this in a place that’s free of distractions if you want to get the most out of it.

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