Duct Tape Marketing Podcast - What You Should Be Tracking in Your Marketing Efforts and Why

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The Duct Tape Marketing Podcast shares marketing tips, tactics and resources for small to midsize business owners and marketers. John recently did an episode where he talked about the topic of analytics, specifically tracking results. He also talks about the other marketing aspects like how to support your customers and build an online community. So you can listen to the Duct Tapemarketing podcast wherever you get your podcasts.

Grab your freebie for this episode here! You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry

Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build trust with your audience, which is extremely important.

But in such a competitive digital marketplace, how on Earth do you go about doing that? Sure, you’re super knowledgeable about what you do, but you wouldn’t really consider yourself to be an expert.

The good news is, you don’t need to go back to school and get an advanced degree, write a book, or have a million followers on Instagram in order to be viewed as a master in your area of business.

All it takes is getting clear on the unique value you bring to the marketplace, articulating it really well, and knowing just a little bit more than your ideal audience in your specific niche. 10 percent more, to be exact!

This isn’t something that happens overnight. In fact, it took me several years to nail down ‘what my thing is’ and how I provide value to my audience (much more on that in the episode).

That’s why it’s important to do the work upfront, early on in your business journey, so you can be viewed as an expert from the get-go. And don’t fret -- if you already have an established business, what you’re about to learn can help you pivot so that you’re seen as that #1 go-to resource even more.

In this episode, you will:

Go through a self-reflection exercise that will help you define what your unique “thing” is
Get super clear on the value that you offer to others, and learn how to clearly articulate it to your audience
Hear how I define my “thing” today, versus when I was starting out
Learn tangible ways to become an expert in your specific area of business
Take away strategies on how to position yourself as a go-to authority in your field

Just a heads up -- because you’ll be doing some writing exercises, you’ll want a pen and notebook handy. I also recommend you listen to this in a place that’s free of distractions if you want to get the most out of it.

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