The Amy Porterfield Show

Discover how to craft irresistible bonus packages that not only enhance the value of your digital courses but also boost sales. Explore strategic insights on aligning bonuses with customer needs and overcoming hesitations to maximize conversions. Get inspired with practical examples and resources to create your own compelling bonuses that enrich the customer experience and drive engagement.

What to do when you start to wonder “Am I really good enough?”Have you ever wondered “Am I good enough?” when something hasn’t gone exactly according to plan in your business? I know I have. Recently, I’ve been questioning if I have what it takes to be ok TikTok. I’ve invested a ton of time and energy into the platform and I’m just not picking up steam like I had hoped when I originally committed to it. This isn’t the first time I’ve doubted myself when it comes to doing something in my business, and believe me, there are plenty of things I’ve attempted before that have gone completely sideways. And what I’ve learned through the ups and downs of entrepreneurship is that sometimes things simply don’t work out. It doesn’t mean you’re a bad business owner, or you don’t have the chops to be successful, or that you should automatically give up.No, sweet friend. You’ve got to give yourself some grace, and remind yourself that you are good enough -- period. And if you decide that it’s the best decision to throw in the towel, that’s ok too. Not everything is going to be a ‘Win.’And that’s why I wanted to record this episode for you -- so you can hear firsthand that you’re not alone, and also what I remind myself when those low level feelings start to creep in.Here’s a glance at this episode... [07:11] Being authentic matters, even if the platform isn't for you or the other way around. Some things don't work out, even when you pour time and energy into them. [08:49] If you're committed to something and say you're going to do it for a certain amount of time, remove the option to not show up. [10:21] You can quit if things are no longer serving you or bringing you joy, but don't quit if you're just fearful that it's just not going to work.  [12:26] I know I'm good enough, even if my audience on TikTok isn't there yet. I'm going to stick it out, and I'm growing because of it. Remember to remind yourself that you’re good enough!  [14:21] Not everything you do in your business will be a win nor does it even have to be. Being an entrepreneur means that you're not always going to hit home runs. [15:58] Everything I do is to help other people realize freedom. That might not look like a hundred thousand TikTok followers and that's okay. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

A renowned psychotherapist shares how to navigate the most difficult parts of being a business ownerI wholeheartedly believe that entrepreneurship can be one of the best gifts you can give yourself. It can bring you freedom to design your life the way that you want to, all while doing something that you love. But as you probably already know, if not managed well, the stress of being a business owner can really take a toll on you. On the daily, entrepreneurs deal with things like decision fatigue, loneliness, and burnout.In fact, I recently read an alarming statistic that 72% of entrepreneurs struggle with mental health, and I’ll be honest -- that number feels far too high, and a little close to home! It’s one of my goals to bring more awareness to this issue that affects so many people in business, and that’s why I invited Lori Gottlieb to be a guest on the show.Lori is a renowned psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which now has a journal to go along with it. (Listen to find out how to get a chance to win one of these!) In addition to her clinical practice, she is co-host of the popular Dear Therapists podcast, and writes The Atlantic’s weekly Dear Therapist advice column. In this important conversation, Lori shares how to: Find balance between vulnerability and being viewed as an expert Lean on your own intuition more when making stressful decisions  Tap into more acceptance and enjoyment when things change, versus fear  Navigate loneliness as an entrepreneur Plus much, much more! I’ll go ahead and call it right here -- this episode is going to be a fan-favorite. I hope you enjoy it as much as I do.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How we got scrappy, rallied together, and did something we’ve never done before in the history of my businessIf you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation. Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you. I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan. But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic.Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team. In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year.You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between.Here’s a glance at this episode... [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days. [05:32] The customer experience department also fielded over 600 concierge phone calls.  [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’  [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table. [14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful. [18:57] When you need to close a gap, I recommend that you DSD, or do something different.  [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

 Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Einstein said it best: You can’t keep doing the same thing and expect different resultsI’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business -- so much, in fact, that I’ve dedicated two episodes to exploring its concepts. The first episode, which I highly recommend you listen to, is all about the importance of being grateful for how much you’ve accomplished (The Gain), as opposed to focusing on what you haven’t (The Gap). You can check it out here. But in this episode, sweet friend, I dive into another major theme of the book: Unhealthy attachments. You’ve likely heard about unhealthy attachments when it comes to romantic relationships, but you don’t hear much about them when it comes to growing your business. It’s really important to be aware of as an entrepreneur, because holding on to something if it’s not working -- a goal, product, employee, etc. – can be counterproductive to scaling and growth.I know I’ve had unhealthy attachments to certain parts of my business in the past, and you’ll hear about how I unraveled some of them in this episode.You’ll also have an opportunity to analyze your own business -- what’s working, what’s not, and how to let go of what isn’t serving you.I hope you find these concepts as fascinating and enlightening as I do. Enjoy!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

TO MY STUDENTS + PODCAST LISTENERS WHO WANT TO HELP MORE PEOPLE FIND FREEDOM & FULFILLMENT THROUGH ENTREPRENEURSHIP >> Join me here!Ready to Give Your Community the Keys to Freedom from their 9-5’s?There’s a Spot On the Two Weeks Notice Book Launch Team with YOUR Name On ItCome Behind-the Scenes with Me and Help Share a Message with the Potential to Change Thousands of Lives: “You Were Made for More”(+ Get Access to an Advance Copy of My New Book, an Invite-Only Mastermind, Special Workshop with Amy, and More — All for Free!) When You Say “Yes!” to this Exclusive Invite and Join Me on the Two Weeks Notice Book Launch Team, You’ll Receive:  A FREE Advance Copy of Two Weeks Notice Access to ALL Pre-Order Bonuses  An Exclusive Mastermind + Q&A with Yours Truly The Launch Team Handbook A Workshop to Plan Your Promos Like a Pro Podcast Interview Opportunities Access to Our Incredible #LaunchSquad Community Want in? Join me here!

How to harness your inner mean girl and fall in love with the person looking at you in the mirrorIf re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode with my guest Melissa Ambrosini. She’s a multiple bestselling author, keynote and TEDx speaker, #1 podcast host, and queen of mastering your Mean Girl. Oh, and she’s also been coined a “Self-help Guru” by Elle Magazine… no big deal. I loved this conversation with Melissa because it’s filled with tangible, heart-felt honesty -- which, let’s be real, we can all use -- especially when we let social media get the best of us and start to compare our lives and businesses to others’.She opens up about her own journey of hitting rock bottom, taking radical responsibility for her health and happiness, and going on to start a business that truly lights her up.We also talk about something that is so important to do as female entrepreneurs -- which is taking control of that negative, fear-based voice inside your head saying you can’t do something -- whether it’s starting that digital course you’ve always wanted to, hiring your first employee, or going Live for the first time.I think you’ll find this to be an incredibly inspiring episode, so if you’re ready, grab a hot, spiced beverage of your choice and press play!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Instead of measuring what you’ve missed, measure how far you’ve comeIf you’ve been with me for a while, you’ve probably heard me talk about the book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy. I won’t lie, this book has had a profound impact on my business, because it’s rewired the way I think about success and achievement. In fact, for most of my career, I’ve held myself to a really rigid set of goals -- and if I didn’t meet them, I’d beat myself up over it. Instead of focusing on all that I did accomplish, I’d zero in on how far off I was from reaching my goal.This, sweet friend, is called living in The Gap, and it’s fairly common with high achievers and entrepreneurs. It's a really terrible place to hang out, because no matter how much you accomplish, there will always be a moving target that’s out of reach.The Gain is a much better place to live. So, what is The Gain? Well, it’s all about feeling grateful for the progress you do make, which in turn drives motivation, confidence, and future success. *Gasp!* That’s right, I said future success!I’m so much happier now that I’m living in The Gain. Yes, I can acknowledge that I didn’t meet my goals, and yes, I can brainstorm ways to improve -- but I’ll tell ‘ya – having appreciation for how far I’ve come makes a big difference in my quality of life overall.In this episode, you’ll hear more about the concept of The Gap and The Gain, why living in The Gain can absolutely change your life for the better, and steps you can take to get there.Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

 Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!