Jan Ditchfield, former award-winning fundraiser and revenue generation strategist, shares her journey of creating a successful digital course with a small email list and social media following. She generated $18,425 in revenue from her first launch and over $145,000 in total. The podcast discusses the myth that a massive email list is necessary for substantial revenue and highlights the importance of building a deep relationship with the audience.

The podcast discusses the 5 common mistakes digital course creators often make and provides strategies to avoid them. It covers the importance of starting with initial ideas, using AI tools in marketing and pre-selling courses, deciding between live or pre-recorded delivery, and the benefits of utilizing AI in course creation.

Discover if switching your business niche is the right move for you. Amy Porterfield shares her experience and provides insights on important considerations, questions to ask yourself, and tips for a successful transition.

Discover how to use AI to brainstorm topic ideas for your digital course. Uncover the power of the 'Sweet Spot Test' to find the best course ideas for your audience. Learn how to use ChatGPT to expand your course ideas even further. Understand the importance of finding your 'Sweet Spot' when creating an online course. Explore how AI can be incorporated into the course creation process, including generating course ideas and titles. Leverage AI technology to personalize your digital course creation process.

Say bye-bye to business burnout with these 4 strategiesBurnout. It’s the dreaded B word that most entrepreneurs experience at one point in their business journey or another, and it’s not a fun place to be. Not only do you feel like the weight of the world is on your shoulders, but the passion you once had for your business -- and that drive to move forward -- seems to totally dissipate because you’re so overwhelmed.I don’t know about you, but the reason that I left the corporate world in the first place was because I wanted to love what I do, not to be totally exhausted by it. I want to wake up in the morning feeling energized and excited, not fearful and frustrated.Can you relate? If so, pay close attention to this episode -- because over the years, I’ve discovered the ‘secret sauce’ to having a successful business, sans the burnout. I only wish I would have discovered what these four things are sooner!So if you’re on the brink of a business burnout, and want to banish it from your business for good, then grab a beverage of your choice, pop in your earpods, and get ready to take some notes.Here’s a glance at this episode... [04:57] Burnout is common in the entrepreneurial world. I've experienced it firsthand, and I've heard stories from my students. [06:49] I got burned out working one-on-one with clients about two years into my business. I decided to fire all of my paying clients and do something different. [08:07] My most recent burnout was after I launched Two Weeks Notice. But this time I had the tools and knew what I needed to do to protect myself. [09:37] Creating a digital course has been a game-changer for my mental health. It’s helped many of my students avoid burnout too. [11:11] Digital courses could be the best asset in your business to protect you. It provides consistency and lessens the amount of hustle you have to do.  [12:13] Total burnout comes from constantly having to start from scratch and create something new.  [14:16] A digital course can increase revenue. You can also put a course on Evergreen, meaning that it’s automated and for sale every day. [15:52] Time blocking can help avoid burnout. It helps you get really clear on the action items you'll be doing during the day. It also helps avoid context switching.   [19:14] A four-day workweek can also help you avoid burnout. I’ve invited my team to have a four-day workweek and it’s transformed our mental health.  [21:46] 1. Create a digital course. 2. Eventually, put a course on evergreen. 3. Time blocking. 4. Explore incorporating a four-day workweek.  [22:58] What are you doing to protect yourself from burnout? Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

I get these questions alllll the time... Do courses work in my industry? Is a digital course right for my business? Or is my teaching better suited to a membership? Or coaching? Would my 1-1 service translate into a course? How the heck do I move from 1-1 to a course when I’m already working 70-hour weeks? If any of those Q’s feel familiar, this episode is a “How I Created This” style exposé on real businesses that went from not quite sure a course would fit… To regretting not creating one sooner. I’m dropping ALL the deets on their industry and how they created a digital course that works for their business model, from 1-1 service to non-profit work to a business that didn’t even exist yet.

What 2 of my students have done to create profitable, sustainable businesses by creating a digital courseIf you’re anything like me, you like to have all of your facts straight before making any big business decisions. In fact, a big part of my decision-making process is learning about other business owners who’ve done something similar, and what their experience was like. I always find that hearing stories from those who’ve gone before me helps ease my mind about doing something new.So if you’ve been considering creating a digital course, but aren’t 100% sure whether it’s the right decision-- or if your business will translate well into this type of model -- then pay close attention to what you hear in this episode. I sit down with two of my DCA graduates who started their digital course journeys with very different backgrounds. My student Jaren was a real estate investor, while my student Teresa sold art journals at festivals. Apples and oranges, I tell ya! We dive into the reasons they decided to create a digital course in the first place, the nuts and bolts of their course launches, the challenges they faced along the way -- and here’s the fun part -- how a digital course has changed their lives and businesses for the better. I hope that if you’re struggling with the decision of whether to create a digital course, then these interviews will give you an honest look at what life could be like for you. Happy listening! Here’s a glance at this episode... [03:50] Jaren Sustar is a real estate investor and founder of Finance Cowboy. His digital course helps people find and manage rental properties or flips. [05:02] Teresa Merriman created a course about travel art journaling. She even filmed her course in Croatia.  [07:09] Jaren began his career as a truck driver. He transitioned into sales and also started buying real estate. Finance Cowboy was born in 2021.  [12:21] Jaren joined List Builders Society and grew his list from 700 to 14,000 people. [13:02] After taking DCA, Jaron added a course to his business. The course allowed him to go really deep and take his students to the next level. [16:14] Jaren’s course is called The Rental Academy. He charged $3,000 and built a waiting list of 1200 people for his first launch. He made over $200,000. [23:56] Having a course has allowed Jaren to hire four full-time employees and coaches.  [29:56] Teresa has been an exhibiting artist since 2005. She makes beautiful ornate leather-bound journals. [31:03] During the pandemic, Teresa began offering a limited series online. She had an audience. [33:45] Teresa heard about digital courses and decided to niche down by focusing on travel journaling.  [38:28] Teresa's course launch consisted of social media and emails. It was $497 and she sold 32 in her first launch.  [42:42] She's now prepared to better describe and talk about her course when she does her second launch. [47:10] Teresa created a membership and has an in-person art retreat coming up this fall. Today she has more freedom with her time and makes a greater impact. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Predict your digital course profit potential in 4 easy stepsHave you ever wondered how much money you could actually make from creating a digital course? You already know that a digital course can help free up more of your time, allow you to work from anywhere, and scale your business -- but by how much?If you wonder, then pay close attention to this episode, sweet friend – because I’m going to show you exactly how to calculate your digital course profit potential in four easy steps. Including how to calculate exactly how many students you’d need to enroll in your course to meet a series of three goals you’ll set – a good goal, a great goal, and a big, scary goal. I think you’re going to be pleasantly surprised to see how enrolling even just a small number of students can absolutely change your life!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Scale your impact without maxing out your calendarImagine this scenario. You’re a business owner who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you’re making money. Most of all, you love the feeling you get from helping your clients achieve their goals. But the thing is, you’re starting to get the feeling that one-on-one work is holding back your growth potential. I’m sure you’ve heard the phrase ‘time is money’ -- and in a lot of business models, this old saying rings true because your ability to change more lives and make more money is totally dependent upon the number of hours in the day.But the thing is, it doesn’t have to be like this -- and creating a digital course is one way that you can significantly scale your impact and your income without maxing out your calendar.Take it from me. When I first started my business, I worked one-on-one with clients as a social media consultant. Not only was I stressed beyond belief, but there was a cap on my income potential and how many people I could help.Transitioning my business from client work to selling digital courses has allowed me to make more money, create more impact, and live a life that’s completely on my terms. So if you’ve ever been curious whether this type of business model is limiting your growth potential, then pay close attention to this episode.In it, I share four telltale signs that one-on-one work is holding you back, along with true stories of how some of my DCA Students have scaled their businesses with a digital course. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The 3 types of people that make the best digital course creatorsHave you ever wondered if a digital course is right for you? Maybe you’re working a 9 to 5 job, and although you love what you do, you feel like a cog in the wheel -- and know you’re cut out for much more. Or maybe you’ve already started your own business, but feel so overwhelmed by your day-to-day workload that you question whether going off on your own was even worth it in the first place.Or maybe you’ve thought about starting a digital course because you have knowledge to share, and you know that this type of business model allows you to maximize your impact and your income…But even if it sounds like a good move, you’re still not 100% sure whether creating a digital course is right for your situation. And if that’s you, you’re in luck -- because in this episode, I share the three different types of people who pivot extremely well into digital course creation. You’re also going to hear real-life examples of how digital courses have helped my DCA students create sustainable, profitable businesses that have allowed them to create a life on their own terms. So grab a cold bevy, pop in your earbuds and press play on this enlightening episode!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!