#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher
Feb 29, 2024
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Learn how Pinterest can drive traffic, leads, and sales with low risk. Jenna Kutcher shares her proven strategies for engagement. Discover why Pinterest differs from social media and focus on monthly views for success.
Pinterest is a search engine, not just social media, with pins lasting up to a year.
Sharing content on Pinterest offers significant visibility and engagement, surpassing traditional social media platforms.
Pinterest is ideal for split testing content elements in a low-risk environment before implementation elsewhere.
Creating pins on Pinterest can be simplified using Canva with video content and strategic captions for effectiveness.
Tailwind scheduling tool aids in optimizing pin performance, although not essential for successful Pinterest use.
Deep dives
Pinterest is a Powerful Search Engine with Longevity
Pinterest is highlighted as a search engine, not just a social media site, with pins having a lifespan of six months to a year. This lengthy lifespan surpasses other platforms like Instagram and YouTube. Sharing existing content on Pinterest can yield significant visibility, offering more mileage and engagement compared to traditional social media channels.
Maximizing Content Sharing and Connection on Pinterest
Any form of content with a discernible URL can be shared on Pinterest, providing a unique way to connect with audiences. By adding relevant content to the platform, users can serve others effectively. The process involves creating content, linking it strategically, and engaging with Pinterest’s emphasis on connections and relevancy.
Pinterest serves as a valuable platform for split testing various content elements. By experimenting with titles, visuals, and descriptions, users can evaluate what resonates best with their audience. This approach offers a low-risk environment for testing different strategies before implementing them on other platforms.
Easy Pin Creation and Optimization Using Canva
Creating pins on Pinterest can be simplified using Canva, with ready-to-use templates making the process efficient. Incorporating video content and strategic captions can enhance pin effectiveness. With the potential to share pins across platforms, repurposing existing content becomes seamless, saving time and effort.
Efficient Strategy Implementation with Tailwind for Scheduling
Tailwind presents a beneficial tool for scheduling pins on Pinterest, providing insights on optimal posting times and enhancing overall performance. While scheduling aids in efficient pin management, it is not essential for successful Pinterest utilization. With user-friendly features, Tailwind offers a valuable resource for maximizing pin effectiveness.
Engaging in a Free Masterclass to Enhance Pinterest Skills
For in-depth guidance on leveraging Pinterest for traffic growth, the free masterclass offers actionable strategies and case studies to enhance understanding. Attendees can learn hands-on techniques to boost website traffic, email list growth, and digital product sales on Pinterest. Leveraging Jenna Kutcher's expertise, the masterclass promises valuable insights and practical implementation strategies.
Committing to Regular Pinterest Engagement for Business Growth
Establishing a routine of dedicating an hour per week to Pinterest activities can yield substantial results in terms of traffic, visibility, and audience engagement. By fostering a habit of engagement, businesses can effectively leverage the platform for long-term growth and audience reach. Consistent engagement, even with minimal time investment, can lead to significant outcomes.
Embracing Pinterest as a Valuable Marketing Tool for Various Industries
Pinterest's versatility extends to diverse industries and niches, providing an effective platform for promoting offerings and engaging with a target audience. Whether in services, products, or digital business, Pinterest offers opportunities for growth and audience connection. By tapping into its search engine capabilities and visual appeal, businesses can expand their reach and impact.
Utilizing Pinterest Video Features to Enhance Content Engagement
The incorporation of video content on Pinterest adds a dynamic element to pins, enhancing engagement and visual appeal. While not a mandatory feature, video content can elevate pin performance and attract user attention. Leveraging short clips and visuals with strategic messaging can enhance the overall impact of pins on the platform.
Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business.
Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it's all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it's not even social media at all (more on that later!) – it's a pure ROI goldmine that's just waiting to be explored.
To help guide us through everything Pinterest has to offer, I'm joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert.
Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? Noconstant posting, no social media fatigue, and no more fighting a difficult algorithm.
If you're just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you're still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible.
You’ll hear all about:
4:18: How Pinterest completely shifted Jenna’s business strategy
6:15: The ways Pinterest is different than social media
10:44: Why you should focus on monthly views on Pinterest, not followers
13:00: The anatomy of a perfect pin and the science behind the algorithm
20:41: Tips for reviving an old Pinterest account
23:09: The importance of the captions on your pins
30:20: Understanding the trends on Pinterest
34:18: Everything to know about optimizing your pins for traffic and engagement
Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you'll love it!
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