#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray

23 snips

Mar 14, 2024

Get insights on copywriting tips for 2024 and embracing authenticity in business from the genius Laura Belgray. Learn about finding success on your terms, writing killer email subject lines, and staying human in the age of AI. Discover the importance of being yourself in entrepreneurship, no matter your age, and dive into the behind-the-scenes of Laura's book, 'Tough Titties'.

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ADVICE

Get Paid to Be You

Express yourself authentically throughout your business, from selling to teaching.
Provide value while being yourself, avoiding a disconnect between your personal and business personas.

ANECDOTE

Authenticity Attracts

Laura Belgray always aimed for authenticity in her online presence, rebelling against inauthenticity.
Witnessing genuine expression online empowers others to be themselves, creating a sense of relief and permission.

ADVICE

Share Your Struggles

Share relatable struggles, even if embarrassing, to create connection and validate your audience's experiences.
Laura Belgray's "five reasons I hate my business" email subject line and hotel room rant reel exemplify this.

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My friend, today's episode is truly a treat! My fantastic guest and I go way back (I'm talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She's here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age!

I'm so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind "Talking Shrimp," the co-creator of "The Copy Cure," and the author of the hilariously titled book "Tough Titties" – yes, you read that right!

Now, Laura's not your average award-winning copywriter; she's on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air!

Today, we discuss:

6:28: How to get paid just for being yourself in the online space
14:37: Why it’s never too late to chase your dreams
21:31: Laura’s “relaxed timeline” approach to business
31:52: The wonderful ways Laura’s lifestyle differs from mine
34:10: Advice for finding your version of success on your own terms
38:19: Tips and tricks for writing a killer email subject line
44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI
49:11: Behind-the-scenes of Laura’s book, “Tough Titties”

Listen in because embracing your authentic self doesn’t just feel amazing – it's an absolute gift for your business!

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