Get insights on copywriting tips for 2024 and embracing authenticity in business from the genius Laura Belgray. Learn about finding success on your terms, writing killer email subject lines, and staying human in the age of AI. Discover the importance of being yourself in entrepreneurship, no matter your age, and dive into the behind-the-scenes of Laura's book, 'Tough Titties'.
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Quick takeaways
Start pursuing your entrepreneurial dreams regardless of age.
Embrace authenticity in business strategies for effective content creation.
Prioritize human-centered copywriting with engaging subject lines for emails and newsletters.
Deep dives
Starting Now Is Better Than Waiting
The speaker, Amy Porterfield, emphasizes the importance of starting one's journey towards success as soon as possible. Amy shares her own experience of transforming from a corporate worker to a successful CEO, highlighting how taking the first step is essential regardless of the timing.
Shopify - Empowering Online Entrepreneurs
Amy discusses the user-friendly commerce platform Shopify as a powerful tool for online entrepreneurs. She emphasizes its ability to help build online stores and increase sales, citing its high conversion rates and excellent customer support, making it a dream platform for entrepreneurs.
The Importance of Authenticity in Business
Amy and her guest, Laura Belgray, discuss the significance of authenticity in business. Laura's personal experiences highlight the value of being true to oneself, integrating personal stories and humor into content creation. They stress the importance of standing out by infusing humanity into business and marketing strategies.
Age and Entrepreneurship
Laura Belgray shares insights on starting and thriving in business at any age. She encourages individuals to pursue their entrepreneurial dreams regardless of age, emphasizing that success is achievable no matter the stage in life. Her journey to entrepreneurship in her 50s serves as inspiration for those feeling late to the game.
Copywriting Trends and Strategies
The podcast explores copywriting trends and strategies, highlighting the shift towards human-centered writing over AI-generated content. Laura discusses the power of writing authentically and engagingly, emphasizing the importance of connecting with audiences through personal language and captivating subject lines for emails and newsletters.
My friend, today's episode is truly a treat! My fantastic guest and I go way back (I'm talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She's here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age!
I'm so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind "Talking Shrimp," the co-creator of "The Copy Cure," and the author of the hilariously titled book "Tough Titties" – yes, you read that right!
Now, Laura's not your average award-winning copywriter; she's on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air!
Today, we discuss:
6:28: How to get paid just for being yourself in the online space
14:37: Why it’s never too late to chase your dreams
21:31: Laura’s “relaxed timeline” approach to business
31:52: The wonderful ways Laura’s lifestyle differs from mine
34:10: Advice for finding your version of success on your own terms
38:19: Tips and tricks for writing a killer email subject line
44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI
49:11: Behind-the-scenes of Laura’s book, “Tough Titties”
Listen in because embracing your authentic self doesn’t just feel amazing – it's an absolute gift for your business!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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