#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray

My friend, today's episode is truly a treat! My fantastic guest and I go way back (I'm talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She's here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age! 

I'm so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind "Talking Shrimp," the co-creator of "The Copy Cure," and the author of the hilariously titled book "Tough Titties" – yes, you read that right! 

Now, Laura's not your average award-winning copywriter; she's on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air! 

Today, we discuss: 

• 6:28: How to get paid just for being yourself in the online space
• 14:37: Why it’s never too late to chase your dreams
• 21:31: Laura’s “relaxed timeline” approach to business 
• 31:52: The wonderful ways Laura’s lifestyle differs from mine
• 34:10: Advice for finding your version of success on your own terms 
• 38:19: Tips and tricks for writing a killer email subject line
• 44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI
• 49:11: Behind-the-scenes of Laura’s book, “Tough Titties”

Listen in because embracing your authentic self doesn’t just feel amazing – it's an absolute gift for your business! 

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