Laura Belgray

Get insights on copywriting tips for 2024 and embracing authenticity in business from the genius Laura Belgray. Learn about finding success on your terms, writing killer email subject lines, and staying human in the age of AI. Discover the importance of being yourself in entrepreneurship, no matter your age, and dive into the behind-the-scenes of Laura's book, 'Tough Titties'.

Laura Belgray, founder of Talking Shrimp, discusses her unconventional career choices and the wisdom she's gained as a late-bloomer. Topics include embracing authenticity in business, self-help culture, website building and business insurance, finding your Ikigai, streamlining small business management, creative fear, and closing remarks.

Join Laura Belgray, award-winning copywriter and author of Tough Titties, as she shares her expert insights on writing engaging, conversational copy that truly resonates. Discover how to craft email subject lines that boost open rates and tell authentic stories from everyday life. Laura discusses avoiding common copy pitfalls and the importance of embracing imperfection in storytelling. Plus, learn why 'value' in emails goes beyond advice—entertainment and relatability count too! Get ready to enhance your brand voice.

Laura Belgray, a witty writer and founder of Talking Shrimp, shares her journey of creating her memoir, Tough Titties. She highlights the challenges of maintaining her unique voice while navigating the publishing world. With hilarious anecdotes from her college days and insights on the impact of AI, Laura emphasizes the blend of truth and humor in storytelling. She also reveals the tough yet rewarding editing process, the importance of marketing for authors, and her hopes for inspiring readers to venture into writing themselves.

Copywriter Laura Belgray shares tips on writing engaging emails, including using casual subject lines, personalizing newsletters, and avoiding group emails. Punctuation and capitalization in subject lines are debated, and the power of casual subject lines in AB tests is highlighted. Belgray emphasizes building trust and injecting personality into emails for better open rates and engagement.