Laura Belgray

Get insights on copywriting tips for 2024 and embracing authenticity in business from the genius Laura Belgray. Learn about finding success on your terms, writing killer email subject lines, and staying human in the age of AI. Discover the importance of being yourself in entrepreneurship, no matter your age, and dive into the behind-the-scenes of Laura's book, 'Tough Titties'.

Laura Belgray, founder of Talking Shrimp, discusses her unconventional career choices and the wisdom she's gained as a late-bloomer. Topics include embracing authenticity in business, self-help culture, website building and business insurance, finding your Ikigai, streamlining small business management, creative fear, and closing remarks.

Copywriter Laura Belgray shares tips on writing engaging emails, including using casual subject lines, personalizing newsletters, and avoiding group emails. Punctuation and capitalization in subject lines are debated, and the power of casual subject lines in AB tests is highlighted. Belgray emphasizes building trust and injecting personality into emails for better open rates and engagement.