Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs

Emails that Make Money and Actually Sound Like You with Best Selling Author Laura Belgray

Nov 5, 2025

Guest

Laura Belgray

Join Laura Belgray, award-winning copywriter and author of Tough Titties, as she shares her expert insights on writing engaging, conversational copy that truly resonates. Discover how to craft email subject lines that boost open rates and tell authentic stories from everyday life. Laura discusses avoiding common copy pitfalls and the importance of embracing imperfection in storytelling. Plus, learn why 'value' in emails goes beyond advice—entertainment and relatability count too! Get ready to enhance your brand voice.

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ANECDOTE

From TV Promos To Talking Shrimp

Laura transitioned from writing TV promos to helping entrepreneurs after speaking at Marie Forleo's event and taking client work.
That pivot grew into Talking Shrimp and eventually courses and email-driven income.

ADVICE

Mine Everyday Moments For Stories

Mine everyday life for tiny, specific moments as story material using prompts like Laura's Story Gold Mine.
Use those small scenes to create relatable, 'oh my gosh, me too' moments for your audience.

ANECDOTE

Emails From A Bestie

Laura writes frequent emails about tiny domestic moments, like her husband's complaints about raisins, to create relatability.
She imagines writing to a best friend (EFAB) to keep voice natural and conversational.

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Want to write emails people actually open and stories that sell without feeling salesy or sounding like paragraphs of ai?

In this episode of the REAL Personal Branding Podcast, Lauren interviews award-winning copywriter, course creator, and author Laura Belgray about how conversational copywriting helps you connect, convert, and stand out online.

Laura, founder of Talking Shrimp, co-creator of "The Copy Cure," and author of "Tough Titties," shares her best tips for finding your authentic voice, telling better stories, and writing words that make people say, "Oh my gosh, me too."

If you've ever wondered how to write email subject lines that increase open rates, storytelling techniques for entrepreneurs, or how to build a brand voice that sells without sounding fake, this episode is packed with practical insights.

Laura Belgray is the founder of Talking Shrimp, co-creator of "The Copy Cure," and author of "Tough Titties." She's an award-winning copywriter who's written for NBC, Bravo, HBO, and top online entrepreneurs, including Marie Forleo and Amy Porterfield. Laura teaches business owners how to write in their own voice so they can attract dream clients, grow their personal brands, and increase their revenue without sounding like anyone else.

In this episode:

How conversational copywriting connects more deeply and converts better than corporate jargon
Boosting email performance with subject lines that increase open rates and build curiosity
Transforming ordinary experiences into powerful stories using entrepreneurial storytelling techniques
Selling through email with confidence and authenticity, and no pushy tactics required
Avoiding common copywriting mistakes that weaken your message and lose your reader's attention
Building trust and loyalty through authentic marketing that celebrates imperfection
Strengthening your brand voice so every word sounds unmistakably like you

Connect with Lauren V. Davis here:

https://linktr.ee/ldaviscreative

Connect with Laura Belgray here:

Laura's Website: talkingshrimp.com

Buy her book: www.talkingshrimp.com/book

The Copy Cure: thecopycure.com