Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs

On today's episode of the REAL Personal Branding Podcast, international best-selling author, award-winning speaker, TEDx speaker, podcaster of a number 1 rated podcast, and online business owner Teresa Heath-Wareing shares her insights on personal branding, visibility strategy, and online business growth. A strategic marketing and business growth coach, she works with online business owners, course creators, membership owners, and coaches to grow their businesses to six- and seven-figure levels. In her conversation with Lauren, Teresa shares how she helps business owners increase their visibility and become the go-to expert in their field. She reveals strategies for defining your niche, pitching yourself confidently for podcasts and speaking engagements, and creating lead magnets that convert. Teresa also stresses why focusing on a smaller, engaged audience can produce better results than chasing large numbers. If you're an online business owner, course creator, or coach, don't miss this episode for actionable advice to build credibility, boost visibility, and turn your audience into loyal clients. Teresa explains how to grow your personal brand authentically, confidently share your expertise online and on stage, and avoid feeling pushy or overwhelmed. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Teresa Heath-Wareing here: https://calendly.com/url?q=https%3A%2F%2Fteresaheathwareing.com%2Fvisible https://www.instagram.com/teresa_heathwareing

In this episode of the REAL Personal Branding Podcast, Lauren sits down with Kat Boogaard, a full-time freelance writer with over 10 years of experience. Kat specializes in long-form content for software clients in the "world of work" space and offers advice and resources for fellow freelancers through her newsletter, social media, and freelance shop. She shares her strategies for using data to book clients and secure speaking engagements, including leveraging content analytics, crafting pitches that get noticed, and attracting ideal clients via social media. Kat offers tips on personal branding, client acquisition, project-based pricing, recurring income, and scaling a freelance business without burnout. If you're a freelancer, entrepreneur, or a professional navigating a career transition who wants to grow your brand and land more opportunities, don't miss this episode with Kat Boogaard. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Kat Boogaard here: https://katboogaard.com/subscribe

In this solo episode of REAL Personal Branding, Lauren shares data-backed insights to help entrepreneurs and speakers book more speaking engagements and attract more clients. She breaks down statistics about consistent branding, emotional marketing, and brand loyalty and shows you how to apply them to your personal brand strategy. You'll learn how maintaining consistent brand elements across your website, social media, and speaking materials can increase revenue by over 20%. Lauren also uncovers why emotional connection builds deeper audience trust than discounts or promotions, and how authentic storytelling can grow your long-term visibility and impact. Through practical steps, Lauren helps you audit your brand presence, create content that resonates emotionally, and design systems that strengthen loyalty with your audience. If you're ready to build a recognizable, trusted brand that opens doors to new opportunities, this episode will help you turn data into meaningful growth. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative I believe in sharing where my insights come from, so every statistic and takeaway in this episode is supported by credible, recent research. Sources include WebFX – Branding Statistics, Marq (Lucidpress) – The Impact of Brand Consistency, DesignRush – 35+ Branding Statistics, Blacksmith Agency – Top Branding Statistics, Funnel.io – Brand Consistency: Why It Matters, Fuel For Brands – The ROI of Branding, Exploding Topics – Branding Statistics, Cropink – Branding Statistics, Papirfly – Brand Consistency: The Ultimate Guide, Spinutech – Measuring the ROI of Branding, Bloomreach + eMarketer Study (2025) – Emotional Connections Drive Brand Loyalty in Today's Economy, Amra & Elma – Brand Consistency ROI Statistics 2025, and Amra & Elma – DTC Brand Loyalty Statistics 2025. Each of these reports contributes to a fuller picture of how brand consistency, authenticity, and emotional connection influence visibility, trust, and long-term audience loyalty for entrepreneurial speakers.

Join Laura Belgray, award-winning copywriter and author of Tough Titties, as she shares her expert insights on writing engaging, conversational copy that truly resonates. Discover how to craft email subject lines that boost open rates and tell authentic stories from everyday life. Laura discusses avoiding common copy pitfalls and the importance of embracing imperfection in storytelling. Plus, learn why 'value' in emails goes beyond advice—entertainment and relatability count too! Get ready to enhance your brand voice.

On today's episode of the REAL Personal Branding podcast, Lauren interviews Angus Nelson, executive coach, speaker, and author of the upcoming book "Confidence Comes Later." Angus helps high-performing leaders reclaim their clarity and purpose by reconnecting with who they truly are, not just what they've built. Angus shares his deeply personal journey through burnout, addiction, and divorce, and how those experiences helped him rebuild a more honest, grounded life. He and Lauren talk about how confidence often follows action, how to rewrite the internal stories that hold us back, and why slowing down can be your boldest move. Angus opens up about detaching identity from achievement, navigating impostor syndrome, and telling your story without oversharing. They explore how personal branding becomes more powerful when aligned with your inner truth. This episode is full of honest perspective, useful mindset shifts, and practical encouragement, especially for leaders in a season of change. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Angus Nelson here: https://www.linkedin.com/in/angusnelson https://www.instagram.com/angusnelson

On today's REAL Personal Branding podcast, Lauren welcomes Samantha Hearne, a business coach, mentor, and former teacher who has built a thriving business centered around authentic sales and organic growth. In this conversation, Samantha reveals how she transitioned from the classroom to coaching, using her teaching background to create accessible, engaging sales strategies that work, without paid ads or complex funnels. Lauren and Samantha explore the mindset shifts that are essential for selling confidently and authentically. Samantha shares how embodying your role as the solution to your client's problem changes everything. They also discuss the importance of community building and how entrepreneurs can use content, collaboration, and consistent visibility to attract the right clients. This episode offers strategies for service-based business owners, coaches, and entrepreneurs looking to grow their personal brands. You'll learn how to better understand your audience, create lead magnets that actually convert, and build a sustainable business rooted in clarity, confidence, and connection. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Samantha Hearne here: https://www.samanthahearnecoaching.com/ https://www.instagram.com/_samanthahearne_ https://www.linkedin.com/in/samantha-hearne-b060b815a/ https://www.facebook.com/samanthahearnecoach/ https://www.pinterest.com/samanthahearnecoaching https://podcasts.apple.com/gb/podcast/be-bold-in-business/id1352570980

If you've ever wondered whether speaking at an unpaid event is worth it—or how to make the most of every speaking opportunity—this solo episode is for you. Lauren breaks down a framework she's developed after speaking at (and attending) more than 100 events and hosting conferences herself. She explains why viewing gigs through a simple "paid vs. unpaid" lens can hold you back, and shares how to evaluate any opportunity for maximum impact. Lauren outlines three powerful categories to assess any speaking invitation: People and Platform, Perks and Promotion, and Proximity and Positioning. From evaluating audience alignment and email list growth to networking strategy and event values, she provides actionable questions that will help you determine if a speaking opportunity is right for you and how to turn it into long-term value for your brand and business. Whether you're a seasoned speaker or just getting started, this episode will help you say "yes" to the right opportunities and confidently pass on the ones that don't serve your goals. Plus, get a sneak peek at Lauren's Memorable Personal Brand Mastermind, opening again in August for entrepreneurs who want to grow in community. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative https://forms.gle/nqi66YCKyXF1wBGH8

On today's REAL Personal Branding podcast, Lauren interviews Jodi Wellman, founder of 4000 Mondays, speaker, author, and assistant instructor in the Master of Applied Positive Psychology program at the University of Pennsylvania. Jodi's TEDx talk, "How Death Can Bring You Back to Life," has more than 1.3 million views, and her new book, You Only Die Once, was featured on Adam Grant's summer reading list and named a Next Big Idea Club must-read. In this thought-provoking and deeply human episode, Lauren and Jodi explore what it really means to make the most of our time. Jodi shares how losing her mother at 58 shaped her mission, why she believes the Grim Reaper is one of our greatest teachers, and how counting our remaining Mondays can jolt us out of autopilot. They talk about the difference between living and truly being alive, the importance of small moments, and how to create meaning without waiting for a major life event. Whether you're navigating a transition or simply wondering if you're using your time well, this episode will inspire you to live with intention—and fewer regrets. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Jodi Wellman here: https://www.4000mondays.com https://www.instagram.com/4000mondays

On today's REAL Personal Branding podcast, Lauren shares a special replay of her guest appearance on the Travis Makes Money podcast with her longtime friend, Travis Chappell. During their candid conversation, Lauren opens up about her journey from selling rocks as a kid to running a brick-and-mortar record store and ultimately growing a thriving personal brand business that allows her to work remotely while traveling full time. She and Travis talk about the evolution of her business, how impostor syndrome showed up at key moments, and why deep, genuine relationships are at the heart of everything she's built. Lauren shares how she transitioned from helping local businesses to coaching entrepreneurs and thought leaders around the world, and how consistency, trust, and staying true to her values have played a big role in that growth. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Travis Chappell here: https://travischappell.com/ https://linktr.ee/travischappell

In today's episode of the REAL Personal Branding podcast, Lauren welcomes Quynh Nguyen, the paper artist behind the brand Pink and Posey, who transformed her creative passion into a thriving business and personal brand. Lauren and Quynh explore Quynh's background, learn how she turned paper flower making into a full-fledged business, and share insights on building a brand within a creative niche. Quynh reveals her strategies for understanding your audience, effectively marketing your creative offerings, and adapting your business model to capitalize on new opportunities. Her story is inspirational for any creative entrepreneur looking to turn their passion into a sustainable career. With nearly a decade of experience, Quynh creates fine art installations that bring the beauty of nature to life through paper. Her journey with paper flowers led her to establish The Posey Box, an educational platform dedicated to teaching this delicate craft, and to co-found the Paper Talk Podcast. Quynh showcases how a niche creative hobby can become a successful community. She is also the author of "The New Art of Paper Flowers," a comprehensive guide to inspire paper artists at all levels. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Quynh Nguyen here: https://www.pinkandposey.com https://www.instagram.com/pinkandposey/?hl=en https://www.papertalkpodcast.com/ https://www.theposeybox.com/offers/FtMoZq2k/checkout