Problem Solvers
Write Emails That People Actually Open
Jun 5, 2023
Copywriter Laura Belgray shares tips on writing engaging emails, including using casual subject lines, personalizing newsletters, and avoiding group emails. Punctuation and capitalization in subject lines are debated, and the power of casual subject lines in AB tests is highlighted. Belgray emphasizes building trust and injecting personality into emails for better open rates and engagement.
32:06
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Quick takeaways
- Make email subject lines feel informal and casual to capture reader's attention.
- Address readers as individuals using second-person language to establish a stronger connection.
Deep dives
Writing Engaging Subject Lines
When writing email subject lines, it is important to make them feel informal and casual. By avoiding formal titles and using less punctuation, subject lines can feel more personal and engaging. This approach helps to capture the reader's attention and makes the email stand out in their inbox.
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