Problem Solvers Write Emails That People Actually Open
Jun 5, 2023
Copywriter Laura Belgray shares tips on writing engaging emails, including using casual subject lines, personalizing newsletters, and avoiding group emails. Punctuation and capitalization in subject lines are debated, and the power of casual subject lines in AB tests is highlighted. Belgray emphasizes building trust and injecting personality into emails for better open rates and engagement.
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Write Subject Lines Like A Friend
- Make subject lines feel informal and like they come from a friend rather than a newsletter.
- Use sentence case, no punctuation, or casual phrasing to increase opens by feeling immediate.
Jason's Subject Line AB Test Win
- Jason tested switching from title case subject lines to lowercase casual 'thing' subject lines.
- After AB testing, his open rate increased and he kept the new format.
Don’t Use Issue Numbers In Subjects
- Avoid numbering newsletters like 'newsletter #356' because it wastes subject-line space and signals nothing.
- Use that subject-line real estate to communicate urgency, intrigue, or value instead.