Banking Transformed with Jim Marous

We're excited to welcome April Clobes, CEO and President of MSU Federal Credit Union back to the Banking Transformed podcast, recorded live at the Financial Brand Forum, to discuss the power of innovation through dynamic co-creation.As credit unions face increasing competition from nimble fintechs and larger traditional players, finding new ways to innovate and stay ahead of the curve is more important than ever. April and her team at MSUFCU have developed a unique approach to this challenge, leveraging in-house tech talent and a Credit Union Service Organization (CUSO) to create "composable solutions" that drive member value and growth.We explore the strategies behind this approach and learn how other financial institutions can foster grassroots innovation and accelerate the creation of new solutions, even with limited resources.This episode of Banking Transformed is sponsored by Microsoft:Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.More at Microsoft.com/financialservices

Today, we are joined on the Banking Transformed podcast by Abbas Merchant, ex- CMO and EVP at Regions Bank.It's clear that the role of the marketer is evolving, and those who can effectively harness the power of Gen AI while maintaining a focus on creativity, strategy, and consumer trust will be well-positioned for success. As a senior financial services leader with extensive experience in blending the art and science of marketing, Abbas brings a unique perspective on how Generative AI is poised to revolutionize the marketing landscape.In this episode, we explore the potential of Gen AI, its implications for marketers, and how it's set to transform the way we approach marketing strategies and operations.

Don Relyea, Chief Innovation Officer at U.S. Bank, discusses fostering innovation in a large financial institution, exploring cutting-edge technologies, shifting legacy cultures, and driving change. The podcast delves into strategies for digital transformation, forming FinTech partnerships, simplifying digital account opening processes, and cultivating a culture of innovation through continuous communication and training.

In today's rapidly evolving financial landscape, marketing has become a crucial driver of success for banks and credit unions. As consumer expectations shift and digital disruption accelerates, the role of the Chief Marketing Officer has never been more critical – or more complex.Recorded live at the Financial Brand Forum, I am joined on the Banking Transformed podcast by Melissa Stevens, CMO of Fifth Third Bank. We explore the art and science of modern marketing in the banking industry. Melissa also shares her insights on how Fifth Third is reimagining customer engagement, leveraging data analytics to drive personalization, and aligning marketing strategies with broader organizational objectives.Finally, she discusses the challenges of stemming 'silent attrition' in the face of increasing competition from fintechs and digital neobanks.

Derek White, CEO of Galileo, discusses the future of digital banking, human-centered design, and building trust in a digital world. The podcast explores the evolution of banking experiences, challenges of digital transformation, and strategies for adapting to the changing consumer marketplace.

Amber Isaku, VP of Lending at A+ Federal Credit Union, discusses digitizing and personalizing the lending experience while balancing streamlining processes and data personalization. She highlights democratizing data access for tailored experiences and maintaining a human touch in a digital landscape.

Maria Echeverria from Latinia discusses the challenges of delivering personalized banking experiences through real-time engagement. They explore the role of event-driven architectures, regional variances in banking, ensuring security and compliance, and the strategies for implementing technology solutions in financial institutions.

Matt Harris, a leading investor in the fintech space, discusses the evolving relationship between fintechs and traditional banks. They explore regulatory challenges, the impact of neobanks, evolving bank-vendor partnerships, and the threat of big tech companies. The conversation also touches on the potential of crypto innovations in revolutionizing financial services.

In this episode of Banking Transformed, we're excited to dive into the revolutionary world of generative AI and its potential to transform the banking industry.Our guest is Chris Gufford, Executive Director of Commercial Lending at nCino, who discusses an innovative solution that harnesses the power of generative AI to augment the banker experience, streamline processes, and deliver intelligence at the moments of the customer journey.Chris shares the challenges, surprises and the future of generative AI solutions for the banking industry and the importance of integrating generative AI solutions within banking now as opposed to assuming the role of a 'fast follower'.This episode of Banking Transformed Solutions is sponsored by nCinonCino is the worldwide leader in cloud banking. Through its single software-as-a-service platform, nCino helps financial institutions serving corporate and commercial, small business, consumer, and mortgage customers modernize and more effectively onboard clients, make loans, manage the loan lifecycle, and open accounts. Transforming how financial institutions operate through innovation, reputation and speed, nCino is partnered with more than 1,800 financial services providers globally.Visit www.ncino.com for more information.

In this episode of the Banking Transformed podcast, I’m thrilled to welcome Matt Covi, the CEO and Co-founder of Chimney, a fintech that's revolutionizing the way banks and credit unions engage with their customers with highly personalized product recommendations.Chimney's embedded financial tools, engage more customers digitally, generate core deposits, and fund more loans with intelligent recommendations. This has resulted in significant attention, winning Best of Show awards at both FinovateSpring 2021 and FinovateFall 2023.Join us as we explore how Chimney is helping financial institutions compete for wallet share, using its award-winning financial calculators to capture valuable customer data, and move leads to product sales faster in the digital age.