
Banking Transformed with Jim Marous
The Power of Purpose in Banking
Jun 27, 2024
CEO of Alliant Credit Union, Dennis Devine, discusses the power of purpose in banking, emphasizing innovative strategies, superior rates, and customer service. He shares insights on challenges faced by credit unions in the digital age and offers advice for financial institutions to adopt a purpose-driven approach.
40:19
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Quick takeaways
- Digital-only financial institutions can revolutionize banking with purpose-driven approaches for unprecedented growth and revenues.
- Alliant Credit Union's success showcases a purpose-driven model emphasizing member benefits, competitive rates, and financial wellness collaborations.
Deep dives
Digital Transformation in Financial Institutions
Financial institutions are undergoing digital transformations to enhance customer experiences and meet evolving consumer needs. The executives interviewed share insights on the strategies and challenges faced during their unique digital transformation journeys. By leveraging data and digital platforms, organizations are reshaping how consumers engage with banking services. The shift towards digital-only models and empowering employees and members contribute to building customer-centric organizations.
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