19min chapter

Banking Transformed with Jim Marous cover image

The Power of Purpose in Banking

Banking Transformed with Jim Marous

CHAPTER

Building Financial Wellness Capabilities in Banking

The chapter emphasizes the importance of developing new financial wellness capabilities in banking, including partnering with employers and influencers to address debt and savings issues. It discusses the significance of financial wellness partnerships to drive member growth, prevent customer churn, and enhance retention rates through digital solutions and personalized customer experiences.

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