7min chapter

Banking Transformed with Jim Marous cover image

The Power of Purpose in Banking

Banking Transformed with Jim Marous

CHAPTER

Rapid Growth of a Unique National Digital Credit Union

The chapter explores the growth and success of a digital credit union prioritizing member experiences over shareholders, offering top rates and benefits compared to traditional banks. It emphasizes the importance of being a purpose-driven financial institution and focusing on customer and employee engagement for sustainable growth.

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