Banking Transformed with Jim Marous

Don Relyea, Chief Innovation Officer at U.S. Bank, discusses fostering innovation in a large financial institution, exploring cutting-edge technologies, shifting legacy cultures, and driving change. The podcast delves into strategies for digital transformation, forming FinTech partnerships, simplifying digital account opening processes, and cultivating a culture of innovation through continuous communication and training.

In today's rapidly evolving financial landscape, marketing has become a crucial driver of success for banks and credit unions. As consumer expectations shift and digital disruption accelerates, the role of the Chief Marketing Officer has never been more critical – or more complex.Recorded live at the Financial Brand Forum, I am joined on the Banking Transformed podcast by Melissa Stevens, CMO of Fifth Third Bank. We explore the art and science of modern marketing in the banking industry. Melissa also shares her insights on how Fifth Third is reimagining customer engagement, leveraging data analytics to drive personalization, and aligning marketing strategies with broader organizational objectives.Finally, she discusses the challenges of stemming 'silent attrition' in the face of increasing competition from fintechs and digital neobanks.

Derek White, CEO of Galileo, discusses the future of digital banking, human-centered design, and building trust in a digital world. The podcast explores the evolution of banking experiences, challenges of digital transformation, and strategies for adapting to the changing consumer marketplace.

Amber Isaku, VP of Lending at A+ Federal Credit Union, discusses digitizing and personalizing the lending experience while balancing streamlining processes and data personalization. She highlights democratizing data access for tailored experiences and maintaining a human touch in a digital landscape.

Maria Echeverria from Latinia discusses the challenges of delivering personalized banking experiences through real-time engagement. They explore the role of event-driven architectures, regional variances in banking, ensuring security and compliance, and the strategies for implementing technology solutions in financial institutions.

Matt Harris, a leading investor in the fintech space, discusses the evolving relationship between fintechs and traditional banks. They explore regulatory challenges, the impact of neobanks, evolving bank-vendor partnerships, and the threat of big tech companies. The conversation also touches on the potential of crypto innovations in revolutionizing financial services.

In this episode of Banking Transformed, we're excited to dive into the revolutionary world of generative AI and its potential to transform the banking industry.Our guest is Chris Gufford, Executive Director of Commercial Lending at nCino, who discusses an innovative solution that harnesses the power of generative AI to augment the banker experience, streamline processes, and deliver intelligence at the moments of the customer journey.Chris shares the challenges, surprises and the future of generative AI solutions for the banking industry and the importance of integrating generative AI solutions within banking now as opposed to assuming the role of a 'fast follower'.This episode of Banking Transformed Solutions is sponsored by nCinonCino is the worldwide leader in cloud banking. Through its single software-as-a-service platform, nCino helps financial institutions serving corporate and commercial, small business, consumer, and mortgage customers modernize and more effectively onboard clients, make loans, manage the loan lifecycle, and open accounts. Transforming how financial institutions operate through innovation, reputation and speed, nCino is partnered with more than 1,800 financial services providers globally.Visit www.ncino.com for more information.

In this episode of the Banking Transformed podcast, I’m thrilled to welcome Matt Covi, the CEO and Co-founder of Chimney, a fintech that's revolutionizing the way banks and credit unions engage with their customers with highly personalized product recommendations.Chimney's embedded financial tools, engage more customers digitally, generate core deposits, and fund more loans with intelligent recommendations. This has resulted in significant attention, winning Best of Show awards at both FinovateSpring 2021 and FinovateFall 2023.Join us as we explore how Chimney is helping financial institutions compete for wallet share, using its award-winning financial calculators to capture valuable customer data, and move leads to product sales faster in the digital age.

Today, we have the privilege of interviewing Tim Wheeler, Chief Lending Officer with Tennessee-based Fortera Credit Union for the Banking Transformed podcast. Time shares how Fortera has leveraged technology, challenged traditional thinking, and eliminated unnecessary friction points to create a seamless, efficient, and member-centric lending experience.Wheeler emphasizes the importance of a data, analytics and a digital-first mindset and the role of leadership in driving change within the organization. He also highlights how Fortera's stable and forward-thinking management team has been instrumental in fostering a culture of innovation.By understanding member behavior and anticipating their needs, the credit union aims to provide personalized recommendations and proactive support at key moments in their members' financial lives.This episode of Banking Transformed Solutions is sponsored by MeridianLinkMeridianLink® (NYSE: MLNK) powers digital lending and account opening for financial institutions and provides data verification solutions for consumer reporting agencies. MeridianLink’s scalable, cloud-based platforms help customers build deeper relationships with consumers through data-driven, personalized experiences across the entire lending life cycle.MeridianLink enables customers to accelerate revenue growth, reduce risk, and exceed consumer expectations through seamless digital experiences. Its partner marketplace supports hundreds of integrations for tailored innovation. For more than 20 years, MeridianLink has prioritized the democratization of lending for consumers, businesses, and communities. Learn more at meridianlink.com.

In today's episode of Banking Transformed, our guest is Nicole Zimmermann, founder and CEO of ZELOCIN & Partners, a marketing communications consultancy. Nicole will share her insights on how legacy banking organizations can best assess their current branding, marketplace messaging, and marketing execution to move from the past to the future.She will also discuss the importance of leveraging customer data and analytics to provide personalized communication and experiences and the impact on long-term loyaltyFinally, Nicole shares her expert insights on assessing current marketing efforts, identifying areas for improvement, and implementing effective strategies to bridge the gap between the past and the future of banking.