
Climb In Consulting
As a management consultant myself I’ve always been lucky to have mentors who have guided me through my career.
When I was in house I regularly had quality time with Senior Partners that helped me rapidly accelerate my career and has continued to help since I’ve gone out on my own.
While I had this great resource and knowledge bank to draw on I know many friends in Consulting aren’t as lucky with some only speaking with senior partners on a monthly or quarterly basis.
That’s why I created this podcast.
I wanted to help people like you who want to accelerate their careers in consulting by interviewing leaders in the field to share the advice, tips and strategies that they used to get to the top so that you can to so that you can too.
In each Episode I’ll be interviewing a senior figure in the industry so that you can learn from them. We’ll be going deep in to their background, how they succeeded and what their advice would be for you.
This podcast is brought to you by Create Engage the Digital Marketing agency for the disruptive Management Consultancy.
Digital Marketing has moved forward, but most consulting firms haven’t. Many Consulting firms still see their corporate blog as their sole Digital Marketing channel and find themselves frustrated when these blogs yield little if any results.
To help those of you who want to harness the power of Digital Marketing to grow your Consulting Business but don’t have the knowledge, capacity or in-house capability to do so I launched Create Engage, the first Digital Marketing agency for the Management Consulting Industry.
If you’d like to find out more about how Create Engage can help you use Digital Marketing to take your business to the next level then drop me an email at Nick@CreateEngage.co.uk or go to our website
www.createengage.co.uk where you can download our free case study that breaks down down the Digital Marketing strategies used by one successful Consulting firm to help them grow over 400% in just 3 years and gives you the secrets they used, so that you can apply them in your own firm.
Latest episodes

Apr 28, 2023 • 1h 15min
Episode 125: Lessons from the UK's Fastest Growing Marketing Network with CEO Peter Reid
In this week’s episode of Climb in Consulting, Nick catches up with Peter Reid, Founder and Chief Executive Officer at MSQ.
Peter’s early career path took him from entrepreneurial beginnings at US-based start-up Simpsons, to a successful four years with McKinsey and Company. Peter then changed direction, taking on a senior development role at Media Square, which saw him cutting his teeth in what was then the relatively new world of digital marketing.
In 2011, he co-founded MSQ, seeing a gap in the market and a need from brands for smarter and simpler agency relationships. Fast forward to today and he’s now Global CEO, overseeing the UK’s fastest growing marketing network, with 1200 employees working across 13 global offices.
Nick and Peter discuss some fascinating topics in this episode, including:
- Peter’s early career and the key lessons he learnt from his time at McKinsey.
- What led Peter to co-found MSQ and how MSQ’s acquisition strategy has turbocharged its growth in the UK and overseas.
- The importance of culture, and how to build a culture that works at both a group and individual agency level.
- And the importance of sustainability, diversity and inclusion and Peter’s advice for how to approach these to deliver real change in your organisation.
- This wide ranging conversation had something in it for everyone. Whether you’re just starting out on your own consultancy journey or perhaps you’re looking at how to grow your business and are considering venturing into the world of M&A, you’re going to get so much from Peter’s advice in this episode.
Enjoy the show!
Reach out to Peter: https://www.linkedin.com/in/peter-reid1/
Learn more about MSQ Partners Ltd: https://www.msqpartners.com/
Books mentioned in the show:
The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto
The Uninhabitable Earth: A Story of the Future by David Wallace-Wells

22 snips
Apr 14, 2023 • 1h 15min
Episode 124: Building an Awesome Consulting Career with Stefan Aichbauer
Stefan Aichbauer, Managing Partner at H&Z, discusses his career journey and insights on consulting. Topics include the head, heart, hand approach, similarities between consulting leaders and movie directors, knowing when to step back, and the non-negotiable of passion in consulting.

Mar 24, 2023 • 53min
Episode 123: How the right marketing strategy can take your consultancy to the next level
For this week’s episode of Climb in Consulting, We’re bringing you something a little different to the norm. For one week only, we’re turning the tables, as Nick joins Professor Joe O’Mahoney for a chat on his fantastic podcast, Growth for Consultancies.
Joe is a leading authority on consulting and a trusted advisor to many boutique consulting firms. His research on the profession has won several prestigious awards and publications. His textbook on Management Consulting was the best-selling in Europe and his academic research has been published in top international journals.
As a previous guest on this show, Nick was honoured when Joe asked him to come on Growth for Consultancies and join an enviable list of former guests, including the likes of Adrian Bettridge, Stephen Newton and Rob Garner to name but a few.
In this conversation, Joe grills Nick on what effective marketing for boutique consultancies should really look like, what firms like yours should be focusing on in 2023 and challenges Nick to prove the ROI of marketing - a question we often get when speaking to consultancies out in the market.
If you’re a consultancy leader and you want to find out how effective digital marketing can turbocharge your growth, you won’t want to miss this episode of Climb in Consulting.
We hope you enjoy it!
You can listen to Nick's interview with Joe for Climb in Consulting here: joeomahoney.com/podcast/

Mar 9, 2023 • 1h 20min
Episode 122: From the Factory to Financial Modelling with Stephen Aldridge
In this week’s episode of Climb in Consulting, Nick chats to Stephen Aldridge, Managing Director at financial modelling consultancy, Numeritas.
If you’re a regular listener of the podcast, you’ll know that we often explore the different routes to success that many of our guests have followed. Stephen’s journey has been one of the most interesting we’ve encountered, taking him from factory-based engineering to running his own successful boutique consultancy – with a stint as a painter and decorator thrown in for good measure!
During his time as an engineer, Stephen got to know his products inside out, but he soon began to crave a more commercial role. He moved into sales and marketing, before discovering his true passion – financial modelling. He then spent several successful years at KPMG and Deloitte – where the prospect of making Partner was dangled in front of him more than once – before making the leap into running Numeritas with his business partner, Denver McCann.
That was almost 20 years ago. Now, as Numeritas approaches two successful decades in business, Nick catches up with Stephen to find out more about his journey and the lessons he’s learned along the way, including:
- What makes a successful partnership and his advice for anyone building a consultancy with a co-founder or founders
- Stephen’s lessons from 20 years in business, what’s helped Numeritas accelerate their success and what pitfalls you should watch out for if you’re at the start of building your own consultancy
- How taking a structured approach to marketing led to a 40% increase in sales and why Stephen sees marketing as a critical part of their business.
- And why Numertias choose to outsource all but core consulting functions and the lessons you can learn to help you improve your own consultancy.
Whether you’re interested in starting your own consultancy, thinking of making the leap from the ‘Big Four’ to a boutique, or simply enjoy a cracking interview, you’ll love listening to this episode of Climb in Consulting.
We hope you enjoy the show!
Books mentioned in the show:
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals – Sean Covey and Chris McChesney: https://www.amazon.co.uk/Disciplines-Execution-Revised-Achieving-Important/dp/1398506664/ref=asc_df_1398506664/?tag=googshopuk-21&linkCode=df0&hvadid=500798696358&hvpos=&hvnetw=g&hvrand=9077352115313573375&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006502&hvtargid=pla-1185258338109&psc=1&th=1&psc=1
Thinking Fast and Slow – Daniel Kahneman: https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576/ref=sr_1_1?crid=34CEMRJV2OYUJ&keywords=Thinking+Fast+and+Slow+%E2%80%93+Daniel+Kahneman&qid=1678380546&s=books&sprefix=thinking+fast+and+slow+daniel+kahneman%2Cstripbooks%2C91&sr=1-1
Noise – Daniel Kahneman: https://www.amazon.co.uk/Noise-book-authors-Thinking-Nudge/dp/0008309035/ref=sr_1_7_sspa?crid=UD0H3VZZ7PKN&keywords=Noise+%E2%80%93+Daniel+Kahneman&qid=1678380565&s=books&sprefix=noise+daniel+kahneman%2Cstripbooks%2C86&sr=1-7-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9tdGY&psc=1
Stephen’s Recommended Reads:
Thinking and forecasting:
Superforecasting - Philip Tetlock & Dan Gardner
The Signal and the Noise - Nate Silver
Nudge: Improving Decisions About Health, Wealth and Happiness - Richard H. Thaler & Cass R. Sunstein
How To Make The World Add Up - Tim Harford
The Chimp Paradox: The Mind Management Programme - Prof Steve Peters
Time to think - Nancy Kline
Influence and negotiating:
Never Split The Difference - Chris Voss
Influence - Robert Cialdini
Pre-suasion - Robert Cialdini
How To Fail At Almost Everything And Still Win Big - Scott Adams
Loserthink - Scott Adams
Win Bigly - Scott Adams
Other favourites:
Rebel Ideas - Matthew Syed
Black Box Thinking - Matthew Syed
Messy - Tim Harford
The Undercover Economist - Tim Harford

Feb 24, 2023 • 22min
Episode 121: Career Advice From The Best in the Business Round 7
Guests in this episode share valuable insights on how to build a successful consulting career. They discuss the importance of building a strong network, continuous growth and learning, and persistence. They also highlight the value of being fully committed to a consulting career, understanding consulting as a business, and becoming a partner. Additionally, they emphasize the importance of industry experience, loyalty to the firm, and delivering consistent results.

Feb 10, 2023 • 1h 28min
Episode 120: From Founder to IPO: Building a 900 person global consultancy with Nick Kent
In today’s episode of Climb in Consulting Nick is joined by Nick Kent, Founder of Alpha FMC, the global financial services consultancy with over 900 consultants supporting clients across 16 offices spanning the UK, Europe, North America and APAC.
While Nick’s story with Alpha ended very successfully, that’s not how it started. And it was actually a shock redundancy from Accenture that led him to launch the business. Something Nick shares in detail in today’s conversation.
As the saying goes, when one door closes another opens, and in Nick’s case this was the catalyst that led to him launching Alpha. Fast forward and the firm’s grown massively, been through not one, but two PE investment rounds, and in 2017 it IPO’d on London’s aim market.
With so much experience in the industry and a phenomenal journey building Alpha, there was so much to unpack in this conversation, including:
- Nick’s shock redundancy and how this difficult time led him to launch Alpha FMC
- The fundamental principles that Alpha was built on and how these led Nick and the team to have the success that they have as a business
- And the journey from a private business, to private equity to IPO, the ups, the downs and everything in between.
Whether you’re thinking of launching your own consultancy, or you’re running a firm or practice area right now and want to learn from one of the best in the industry, you’re going to get so much from this conversation.
We hope you enjoy the show!
Get to know Nick: https://www.linkedin.com/in/nick-kent-518512/
Find out more about Alpha FMC: https://alphafmc.com/
Books mentioned in the show:
The One Minute Manager by Ken Blanchard and Spencer Johnson: https://www.amazon.co.uk/New-One-Minute-Manager/dp/0008128049

Jan 27, 2023 • 1h 24min
Episode 119: Making the move to the Middle East with Chris Gant
In this week’s episode, Nick chats with Chris Gant, Managing Partner at Wunderman Thompson Consulting.
As successful consultancy careers go, Chris’s is up there with the very best of them!
Having spent eighteen fast-paced years at KPMG, Chris decided he wanted to take some time out and in 2004, he left to go back to school, joining the Sloan programme at London Business School.
It was his time at LBS that led him to joining EY as a senior partner in their Middle East and Africa business where he spent the best part of the next decade. Returning to the UK in 2020 to take on an EMEIA leadership role.
Having retired from EY and after a short break, Chris decided to jump back into a new and exciting role - still in consulting, but this time with a difference. Joining Wunderman Thompson (part of the WPP marketing and communications group) to build their transformation consulting business. A relative start-up within the huge global brand that is Wunderman Thompson.
Nick and Chris cover some fascinating areas in this conversation, including:
- Why taking time out of the industry was one of the best career decisions he made.
- Consulting in the Middle East and his advice if you’re thinking of making the move.
- How Chris successfully managed to jump from a “big four” environment to a creative agency, and the biggest things he learnt along the way.
If you’re looking to make a new career move in 2023, Chris’s advice will be hugely valuable to you.
We hope you enjoy the show!
Reach out to Chris: https://www.linkedin.com/in/cgant/
Learn more about Wunderman Thompson: https://www.wundermanthompson.com/expertise/consulting
Books mentioned in the show:
How to Cheat at Chess by William R. Hartson https://www.amazon.co.uk/How-Cheat-Chess-William-Hartston/dp/0091261112

Jan 13, 2023 • 60min
Episode 118: How to Create An Effective Marketing Strategy For Your Consultancy in 2023
At Create Engage, we like to share as much information as we can to help you get the most out of your marketing. So with that in mind, this week’s episode of Climb In Consulting is a little different!
Instead of the usual conversation with an industry-leading guest, Nick’s on hand to give you everything you need to set your 2023 marketing strategy up for success.
Today’s episode is taken from a webinar we ran for over 90 consulting firms who wanted to learn how they could improve their marketing. Nick walks you through our tried and tested marketing framework. The same framework we’re using with our clients to help them create effective marketing strategies that generate ROI.
As a taster for what’s to come, in this episode we willI explain some of the critical components you need for an effective marketing strategy, including:
- How to define your niche and what makes your consultancy truly unique.
- Why targeting ‘CxOs' is killing your ROI, the importance of understanding your audience and how to market to them.
- How to generate and amplify high-quality content using the digital marketing channels that are working for your competitors right now.
Whether you’re creating your digital marketing strategy from scratch or trying to improve the framework you already have, there are plenty of tricks and tips that you definitely won’t want to miss!
Enjoy the show.

Dec 16, 2022 • 1h 49min
Episode 117: From Contractor to Consulting CEO with James O'Sullivan
In the latest episode of Climb into Consulting, Nick is joined by James O’Sullivan, CEO of Project One.
James' career demonstrates that you don't have to follow a traditional career path to succeed in our industry.
After sending letters to all of the FTSE 100 and being rejected by 99 of them, James began his project management career at Tate and Lyle.
After this, he developed his passion for change management and continued on to lead major change programmes for Lloyds Banking Group and NAB for the next 25 years. But, there is more to James' story than just contracting success.
Since joining Project One in 2014, James has risen through the ranks to become CEO. With such a wealth of experience and a passion for doing things differently, Nick and James discuss a wide range of topics, including:
- James' early career and how his time in ‘in house roles’ set him up for success leading Project One.
- Project One’s unique approach and why they ignore many of the industry norms when it comes to running their business.
- And, James’ transition to becoming CEO and his advice if you’re about to undertake a leadership change in your own firm.
It doesn't matter whether you're on the path to becoming CEO or already there, James has some insider advice you'll benefit from.
We hope you enjoy the show!
Find out more about James: https://www.linkedin.com/in/james-o-sullivan-3a2596/
Learn more about Project One: https://projectone.com/
Books and podcasts mentioned by James:
Our Iceberg is Melting: Changing and Succeeding Under Any Conditions by John Kotter https://www.amazon.co.uk/Our-Iceberg-Melting-Succeeding-Conditions/dp/0230014208
The High Performing Podcast:
https://www.thehighperformancepodcast.com/

Dec 2, 2022 • 1h 22min
Episode 116: From boutique to ‘big four’ and back again with Ash Chapman, CEO of Inlumi
Ash Chapman, CEO of Inlumi, shares his journey from boutique to 'big four' and back again, highlighting the key differences between consultancies. He discusses the challenges of transitioning, the importance of networking and mentorship, and the strategies for maintaining company culture while expanding globally. The conversation also touches on the significance of strategic decision-making, building positive relationships, and seeking continuous growth in business.
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