For this week’s episode of Climb in Consulting, We’re bringing you something a little different to the norm. For one week only, we’re turning the tables, as Nick joins Professor Joe O’Mahoney for a chat on his fantastic podcast, Growth for Consultancies. Joe is a leading authority on consulting and a trusted advisor to many boutique consulting firms. His research on the profession has won several prestigious awards and publications. His textbook on Management Consulting was the best-selling in Europe and his academic research has been published in top international journals. As a previous guest on this show, Nick was honoured when Joe asked him to come on Growth for Consultancies and join an enviable list of former guests, including the likes of Adrian Bettridge, Stephen Newton and Rob Garner to name but a few. In this conversation, Joe grills Nick on what effective marketing for boutique consultancies should really look like, what firms like yours should be focusing on in 2023 and challenges Nick to prove the ROI of marketing - a question we often get when speaking to consultancies out in the market. If you’re a consultancy leader and you want to find out how effective digital marketing can turbocharge your growth, you won’t want to miss this episode of Climb in Consulting. We hope you enjoy it! You can listen to Nick's interview with Joe for Climb in Consulting here: joeomahoney.com/podcast/