In this week’s episode of Climb in Consulting, Nick catches up with Peter Reid, Founder and Chief Executive Officer at MSQ. Peter’s early career path took him from entrepreneurial beginnings at US-based start-up Simpsons, to a successful four years with McKinsey and Company. Peter then changed direction, taking on a senior development role at Media Square, which saw him cutting his teeth in what was then the relatively new world of digital marketing. In 2011, he co-founded MSQ, seeing a gap in the market and a need from brands for smarter and simpler agency relationships. Fast forward to today and he’s now Global CEO, overseeing the UK’s fastest growing marketing network, with 1200 employees working across 13 global offices. Nick and Peter discuss some fascinating topics in this episode, including: - Peter’s early career and the key lessons he learnt from his time at McKinsey. - What led Peter to co-found MSQ and how MSQ’s acquisition strategy has turbocharged its growth in the UK and overseas. - The importance of culture, and how to build a culture that works at both a group and individual agency level. - And the importance of sustainability, diversity and inclusion and Peter’s advice for how to approach these to deliver real change in your organisation. - This wide ranging conversation had something in it for everyone. Whether you’re just starting out on your own consultancy journey or perhaps you’re looking at how to grow your business and are considering venturing into the world of M&A, you’re going to get so much from Peter’s advice in this episode. Enjoy the show! Reach out to Peter: https://www.linkedin.com/in/peter-reid1/ Learn more about MSQ Partners Ltd: https://www.msqpartners.com/ Books mentioned in the show: The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto The Uninhabitable Earth: A Story of the Future by David Wallace-Wells