To The Point - Home Services Podcast

In the first part of our conversation with Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical, we talked about the fundamentals of building a home services business, including the importance of having streamlined systems and processes in place.Now, in Part 2 of the conversation, we'll focus on digital marketing and financing strategies. These two are key for any home services business looking to succeed.We'll discuss the struggle of generating quality leads through social media alone, how to strategically use financing options as a compelling call to action to increase sales, and the importance of being quick to respond to leads in the current market.We'll also examine the power of data-driven marketing and why tracking marketing metrics is essential for evaluating the success of campaigns and making strategic adjustments.Press play to learn how to generate leads using digital marketing for your home services business! Key TakeawaysIntro (00:00)Declining financing approval rates and impact on HVAC business (03:05)Bringing in-house marketing management for a growing business (06:54)Hiring a marketing manager and the importance of trust and measurable success (09:06)Marketing KPIs and evaluating progress (16:12)Using technology to track lead sources and costs for home service businesses (18:51)Marketing strategies for home services (21:54)Growing a privately held business with estate planning and acquisitions (27:40)Additional Resources👉 Connect with Mark Paup:Website: https://goldenrulephc.com/Instagram: https://www.instagram.com/_goldenrulephc_/Facebook: https://www.facebook.com/GoldenRulePHCLinkedIn: https://www.linkedin.com/company/goldenrulephc/TikTok: https://www.tiktok.com/@goldenrulephceYouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534----➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Growing a home services business takes grit, dedication, and the willingness to learn from successes and setbacks.Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical in Des Moines, Iowa, knows this first-hand.He's grown his company from a one-person business into a successful $30 million multi-trade enterprise.In part 1 of this two-part series, Mark shares his entrepreneurial journey and the lessons he's picked along the way.Mark discusses challenges, like the 2023 downturn and weather dependency for certain services. He also talks about the need for pivots, like launching proactive A/C system checks early during unseasonably warm weather.Adapting to challenges is a huge part of continued long-term success in home services.We've covered a lot in Part 1, including process, people, and early hurdles. Tune in to learn more! Key TakeawaysIntro (00:00)Business growth and acquisitions in the trades industry (06:52)Customer service and community engagement (11:21)Scaling a business and lessons learned (15:16)Overcoming weather's impact on HVAC and plumbing businesses (20:21)Employee retention strategies in a rapidly changing industry (25:38)Incentivizing customer service representatives (30:20)Additional Resources👉 Connect with Mark Paup:Website: https://goldenrulephc.com/Instagram: https://www.instagram.com/_goldenrulephc_/Facebook: https://www.facebook.com/GoldenRulePHCLinkedIn: https://www.linkedin.com/company/goldenrulephc/TikTok: https://www.tiktok.com/@goldenrulephceYouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534----➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In part 1 of this conversation, we explored the wisdom gleaned from the panel of industry legends at RYNOx 2024. The legends in the panel are: Ken Goodrich, Dave Geiger, Mary Jean Anderson, Ken Haines, Frank DiMarco, and Wyatt HepworthThese titans of the trades shared their wisdom on scaling businesses, overcoming challenges, and navigating the future landscape of the industry. But their lessons didn't stop there!In part 2 of the conversation, they shared even more: Here are some of the key takeaways that can benefit entrepreneurs in home services. Organic growth is achievable. Even the most successful businesses often have modest beginnings. By learning from those more established, continuously improving, and surrounding yourself with talented people, even a small startup can achieve significant success.The Power of Smart Hiring. Every panelist stressed the importance of hiring people who are smarter and more capable than them. This creates an environment where innovation and progress thrive.Financing Challenges and Strategies. Keeping up with changing financing rates and adapting to new challenges is crucial to maintaining growth within the trades.The Future of Online Sales. eCommerce disruption is inevitable, even within the trades. Business models need to evolve to maintain customer relationships and capitalize on this shift.Leadership Makes the Difference. Traits like discipline, integrity, honesty, and the ability to lead by example were highlighted as essential, driving both growth and the capacity to adapt in a competitive market.Remember, seeking knowledge from those who have built successful businesses is incredibly powerful. Tune in to part 2 of this conversation to learn from the best!Key TakeawaysIntro (00:00)Overcoming early business challenges (01:50)The importance of hiring smarter people (03:08)Financing challenges in the industry (05:44)eCommerce and its impact on the trades (12:25)Owning the customer relationship (15:06)Evolution of private equity in the trades (17:28)Defining leadership behaviors for success (22:45)The impact of politics on business (27:50) Additional ResourcesConnect with the Legends:👉 WebsiteKen Goodrich - https://www.goettl.com/Dave Geiger - https://www.horizonservices.com/Ken Haines - https://www.wrenchgroup.com/Mary Jean Anderson - https://www.andersonplumbingheatingandair.com/Frank DiMarco - https://servicechampions.com/Wyatt Hepworth - https://anyhourservices.com/👉 InstagramKen Goodrich - https://www.instagram.com/goettlair/Dave Geiger - https://www.instagram.com/horizonservices/Mary Jean Anderson - https://www.instagram.com/andersonpha/Frank DiMarco - https://www.instagram.com/servicechampions/Wyatt Hepworth - https://www.instagram.com/anyhourservices👉 FacebookKen Goodrich - https://www.facebook.com/GoettlDave Geiger - https://www.facebook.com/HorizonServices/Ken Haines - https://www.facebook.com/wrenchgroup/Mary Jean Anderson - https://www.facebook.com/AndersonPlumbingHeatingandAirFrank DiMarco - https://www.facebook.com/ServiceChampions/Wyatt Hepworth - https://www.facebook.com/AnyHourServices👉 LinkedInKen Goodrich - https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/Dave Geiger - https://www.linkedin.com/in/dgeigeriii/Ken Haines - https://www.linkedin.com/in/ken-haines-a889a212/Mary Jean Anderson - https://www.linkedin.com/in/maryjean-anderson-68b56714/Frank DiMarco - https://www.linkedin.com/in/frank-dimarco-5b491058/Wyatt Hepworth - https://www.linkedin.com/in/wyatt-hepworth-b79a93266/👉 TikTokKen Goodrich - https://www.tiktok.com/@goettlairFrank DiMarco - https://www.tiktok.com/@servicechampionsWyatt Hepworth - https://www.tiktok.com/@anyhourservices?lang=en👉 TwitterKen Goodrich - https://twitter.com/goettlairDave Geiger - https://twitter.com/horizonservicesMary Jean Anderson - https://twitter.com/andersonphaFrank DiMarco - https://twitter.com/servicechampsS/Wyatt Hepworth - https://twitter.com/AnyhourServices👉 YouTubeKen Goodrich - https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_QwDave Geiger - https://www.youtube.com/user/HorizSvcsMary Jean Anderson - https://www.youtube.com/user/andersonplumbingFrank DiMarco - https://www.youtube.com/user/ServiceChampionsHVACWyatt Hepworth - https://www.youtube.com/channel/UCcB8cK10jH5h171WJG6m0wQ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

The home services industry is constantly evolving, and one of the most significant growth strategies is acquisitions.At RYNOx 2024, the Legends of the Trades panel, which included the most respected names in the trades industry, shared their wisdom on the current home services market.  Imagine sitting down with Ken Goodrich, Dave Geiger, Mary Jean Anderson, Ken Haines, Frank DiMarco, and Wyatt Hepworth as they reveal their strategies for scaling businesses, overcoming acquisition hurdles, and steering companies toward success.The legends emphasized that today's M&A (Mergers and Acquisitions) environment presents unique challenges but also creates opportunities for savvy investors to find smaller companies with high potential and mold them into thriving businesses.The legends predicted significant changes in the home services industry over the next few years. They see online sales disrupting traditional models and anticipate increased consolidation as companies merge to stay competitive.Leaders will need to focus on adaptation, efficiency, and securing top talent to continue thriving.But these are only some of the things the legends shared. Tune in to part 1 and enjoy the legends of the trades from RYNOx 2024!Key TakeawaysIntro (00:00)Meet the legends in the panel (01:38)Strategies for growth through acquisition (02:35)Importance of operating lean for profitability (12:48)Leadership doubts and overcoming them (20:50)Additional ResourcesConnect with the Legends:👉 WebsiteKen Goodrich - https://www.goettl.com/Dave Geiger - https://www.horizonservices.com/Ken Haines - https://www.wrenchgroup.com/Mary Jean Anderson - https://www.andersonplumbingheatingandair.com/Frank DiMarco - https://servicechampions.com/Wyatt Hepworth - https://anyhourservices.com/👉 InstagramKen Goodrich - https://www.instagram.com/goettlair/Dave Geiger - https://www.instagram.com/horizonservices/Mary Jean Anderson - https://www.instagram.com/andersonpha/Frank DiMarco - https://www.instagram.com/servicechampions/Wyatt Hepworth - https://www.instagram.com/anyhourservices👉 FacebookKen Goodrich - https://www.facebook.com/GoettlDave Geiger - https://www.facebook.com/HorizonServices/Ken Haines - https://www.facebook.com/wrenchgroup/Mary Jean Anderson - https://www.facebook.com/AndersonPlumbingHeatingandAirFrank DiMarco - https://www.facebook.com/ServiceChampions/Wyatt Hepworth - https://www.facebook.com/AnyHourServices👉 LinkedInKen Goodrich - https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/Dave Geiger - https://www.linkedin.com/in/dgeigeriii/Ken Haines - https://www.linkedin.com/in/ken-haines-a889a212/Mary Jean Anderson - https://www.linkedin.com/in/maryjean-anderson-68b56714/Frank DiMarco - https://www.linkedin.com/in/frank-dimarco-5b491058/Wyatt Hepworth - https://www.linkedin.com/in/wyatt-hepworth-b79a93266/👉 TikTokKen Goodrich - https://www.tiktok.com/@goettlairFrank DiMarco - https://www.tiktok.com/@servicechampionsWyatt Hepworth - https://www.tiktok.com/@anyhourservices?lang=en👉 TwitterKen Goodrich - https://twitter.com/goettlairDave Geiger - https://twitter.com/horizonservicesMary Jean Anderson - https://twitter.com/andersonphaFrank DiMarco - https://twitter.com/servicechampsS/Wyatt Hepworth - https://twitter.com/AnyhourServices👉 YouTubeKen Goodrich - https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_QwDave Geiger - https://www.youtube.com/user/HorizSvcsMary Jean Anderson - https://www.youtube.com/user/andersonplumbingFrank DiMarco - https://www.youtube.com/user/ServiceChampionsHVACWyatt Hepworth - https://www.youtube.com/channel/UCcB8cK10jH5h171WJG6m0wQ ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In this podcast, the panel discusses the use of AI in the home services industry, emphasizing the importance of finding the right strategies. They delve into leadership stories, setting ambitious goals, and the necessity of personal growth. The conversation also explores scaling up, focusing on the right areas, and considering outside help. The crew provides insights into the future of tech and market shifts, highlighting the need for adaptability in the industry.

Listen to Ara Mahdessian, Co-Founder of ServiceTitan, discuss the pivotal role of AI in home services. Learn how AI can optimize marketing efforts, automate operations, and enhance customer satisfaction. Discover the transformative impact of integrating artificial intelligence into your business for increased efficiency and profits.

Legendary Coach Nick Saban shares his winning formula for success in home services. He emphasizes the concept of 'The Process,' setting goals, focus, and accountability. Saban discusses leadership, self-assessment, adaptation, building a culture of excellence, and talent development. The podcast highlights the importance of continuous evaluation, utilizing AI technology for sales improvement, and the significance of self-discipline and transformational leadership in achieving success.

Industry titans Paul Kelly and Jonathan Bancroft share wisdom on customer-centric approach, leadership training, achievable growth goals, and avoiding contractor mistakes. Topics include building successful businesses, the value of training programs, and celebrating small wins for continuous improvement.

What's the secret sauce to building multi-million dollar home services empires? We’re bringing you another EXCLUSIVE look at what goes down at RYNOx from the 2023 edition!Welcome to…the LEGENDS PANEL. I was joined by a panel of industry legends, including Leland Smith, Ken Haines, Ken Goodrich, Jimmy Hiller, Dave Geiger, and Paul Kelly, to discuss the hottest topics in the home services industry.These legends of HVAC, Plumbing, Electrical, Roofing, Garage Doors, and Home Improvement shared their insights on:✅The secrets to growing a large company: From strategic acquisitions to leadership strategies✅ Balancing ambition with personal sacrifices: Discover how to achieve success without neglecting your well-being✅ Inspiring stories of transformation: From ordinary tradesmen to multimillionaires, learn what's possible with dedication✅ Overcoming challenges and achieving work-life balance: Valuable lessons for entrepreneurs of all levelsWhat's truly inspiring is not just their achievements but their reflections on the journey. The unanimous advice? Cherish your time, both at work and with family. It's the moments spent with loved ones that fuel the drive towards success.Listen to the stories of successful entrepreneurs who started from the bottom and built empires through hard work, smart choices, and the right support system.Key TakeawaysIntro (00:00)Motivations for starting a home services business (01:57)The journey from small to large-scale operations (06:55)The most important characteristics of effective leadership (13:52)How to balance work and personal life (19:48)Critical hires that propel growth in home services businesses (26:39)Biggest growth roadblocks and how to overcome them (35:06)Personal sacrifices during business growth (53:11)Advice on integrating acquired companies (1:00:06)Additional Resources➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/Connect with our Legends WEBSITESLeland Smith - https://servicechampions.com/Ken Haines - https://www.wrenchgroup.com/Ken Goodrich - https://www.goettl.com/Jimmy Hiller - https://www.praxiss10.com/about-praxis-s-10Dave Geiger - https://www.horizonservices.com/Paul Kelly - https://www.parkerandsons.com/INSTAGRAMLeland Smith - https://www.instagram.com/servicechampions/Ken Goodrich - https://www.instagram.com/goettlair/Dave Geiger - https://www.instagram.com/horizonservices/Paul Kelly - https://www.instagram.com/parker_and_sons/FACEBOOKLeland Smith - https://www.facebook.com/ServiceChampionsKen Haines - https://www.facebook.com/wrenchgroup/Ken Goodrich - https://www.facebook.com/GoettlJimmy Hiller - https://www.facebook.com/praxiss10Dave Geiger - https://www.facebook.com/HorizonServices/Paul Kelly - https://www.facebook.com/ArizonaHVACLINKEDINLeland Smith - https://www.linkedin.com/company/service-champions-plumbing-heating-ac/Ken Haines - https://www.linkedin.com/company/thewrenchgroup/Ken Goodrich - https://www.linkedin.com/company/goettl/Jimmy Hiller - https://www.linkedin.com/company/praxiss10/Dave Geiger - https://www.linkedin.com/company/horizonservices/Paul Kelly - https://www.linkedin.com/company/parker-and-sons/TIKTOKLeland Smith - https://www.tiktok.com/@servicechampions?lang=enKen Goodrich - https://www.tiktok.com/@goettlairPaul Kelly - https://www.tiktok.com/@parker_and_sons?lang=enTWITTER/XLeland Smith - https://twitter.com/servicechampsS/Ken Goodrich - https://twitter.com/goettlairJimmy Hiller - https://twitter.com/PraxisS10Dave Geiger - https://twitter.com/horizonservicesPaul Kelly - https://twitter.com/ParkerandSonsYOUTUBELeland Smith - https://www.youtube.com/user/ServiceChampionsHVACKen Goodrich - https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_QwJimmy Hiller - https://www.youtube.com/channel/UCaSjSo5H9E2OAcNjSeAr4pADave Geiger - https://www.youtube.com/user/HorizSvcsPaul Kelly - https://www.youtube.com/channel/UCKeUY3j38Tv9mdMIVP3oMdw/videosTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Join Chris and Anna Yano as they discuss the dynamics of running RYNO Strategic Solutions together. From prioritizing employees and customers, effective communication, leadership tactics, and setting goals, to navigating digital marketing challenges. Get ready for a heartfelt exploration of love, business, and success.