To The Point - Home Services Podcast TTP Micro Episode - The Attention Game with Chris
Oct 10, 2024
18:14
In this first ever micro-episode, Chris dives into the core concept of attention and why every business, especially in home services, is in the "attention game." Whether you're a leader, business owner, or in sales, gaining and sustaining attention is crucial. Chris shares actionable insights on how to create a lasting impression, build influence, and grow your business using his "Six P's" strategy. Get ready for real-world examples, personal stories, and tips that you can start applying today.
Key Takeaways:
- Introduction to the Attention Game (00:00)
- Why every business is in the attention game, whether they like it or not.
- How both education and entertainment are key to engaging your audience.
- ROI: Return on Influence vs. Return on Investment (00:18)
- Understanding that the first ROI you’re aiming for is "Return on Influence" before anything else.
- Personal Story: Chester Bennington and Authenticity (02:30)
- Chris shares a powerful story about his friend Chester Bennington (Linkin Park), explaining how authenticity helped Chester stand out.
- Key lesson: Be true to yourself to grab attention, just like Chester’s success with Linkin Park.
- The Six P's of Marketing (08:00)
- Product: Make it clear what you offer. Don’t leave potential customers guessing.
- Place: Be specific about where you operate—this helps customers know if you're the right fit.
- Price: Whether you display prices or not, have a strategy in place.
- Promotion: Highlight your best selling points, from 24/7 service to customer reviews.
- People: Understand your buyers and answer their objections upfront.
- Personality: Infuse your brand with character and uniqueness to stand out.
- Example of Using Personality in Marketing (16:30)
- Chris shares the famous "Ship My Pants" Kmart commercial as an example of using humor and personality to get attention.
- Practical Tips for Your Website (18:00)
- Make sure your website is clear about your product, service area, and contact information.
- Provide easy options for customers to contact you, whether through chat or other methods.