
Metamuse
Tools for thought, product design, and how to have good ideas.
Latest episodes

12 snips
Apr 14, 2022 • 58min
54 // Support
Customer support is sometimes an afterthought for tech product companies, but it can be one of the most important parts of user experience. Mark and Adam discuss using support as a type of user interview; how to balance long-term product vision with listening to customers; and support reputations of companies like Zappos, IBM, and Comcast. Plus: the value of transparency vs why airlines conceal flight delays.
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Show notes
Safe mode
Zappos: Deliver WOW Through Service
Front
Zendesk
triage
IBM’s legendary customer service
First Republic
Speakeasy
Comcast cares
traceroute, line test
credit card authorization and capture
Flighty
Heroku incident reponse and status page
pager rotation
Oren Teich
ARPU, Google’s ARPU

20 snips
Mar 31, 2022 • 1h 5min
53 // Career with swyx
Your career is more than just a way to earn a living—it's a foundation for leading the kind of life you want. Shawn joins Mark and Adam to talk about navigating the non-linear course of a career; whether to correct weaknesses vs investing in strengths; salary negotiation; brag documents; and how to create luck. Plus: the Spinal Tap scale for rating software engineers.
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Show notes
Shawn Wang @swyx
Temporal
VBA, Haskell
Fullstack Academy
Two Sigma, Netlify
rough notes on what’s missing in serverless
Build in public, Personal brand
Learn In Public
zero-sum
Elasticsearch, Typesense
cron job
Descript
The Coding Career Handbook
“You can’t connect the dots looking forward; you can only connect them looking backward”
Maslow’s hierarchy of needs
Never Split The Difference
a leak in your poker game
brag documents, Julia Evans
recency bias
Adam’s pitch to Berlin startups in 2014
How to Create Luck
luck surface area
closed-form solution
indie games, Braid
So Good They Can’t Ignore You
lifestyle design
Kevin Kwok, P/E ratio, gravitas as a P/E ratio
10x developer
Jeff Dean and Sanjay Ghemawat and their coding productivity
“these go to eleven”

10 snips
Mar 17, 2022 • 49min
52 // Product launches
If you’ve built a great product, a launch is how the world can find out about it. Adam and Mark discuss the anatomy of a product launches, including creating a “moment” in your social graph; why you should decouple product releases from your marketing launch; and mechanics like waitlists, feature flags, and press. Plus: how sharing your work with the world strengthens your team identity.
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Show notes
Muse for Mac
Product Hunt
How they launched it: Mailchimp
soft launch
waitlists
gradual rollouts and feature flags
press embargo
TechCrunch, Gigaom, The Verge
Heroku Postgres
Ubuntu release cycle
Heroku Cedar
How to Launch on Product Hunt

22 snips
Mar 3, 2022 • 1h 10min
51 // Personal brand with Brian Lovin
Meeting potential collaborators online is easier when you represent yourself through a personal brand. Brian Lovin is a designer at GitHub, a podcaster at Design Details, and a prolific online maker. He joins Mark and Adam to talk about personal websites; the pros and cons of cold contact over the internet; whether follower counts matter; and how the Twitter algorithm can push back against your personal growth. Plus: the tension between thoughtfulness and daring.
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Show notes
Brian Lovin @brian_lovin
Design Details
/r/battlestations
GitHub mobile apps
Mark and Adam on Design Details
Spectrum
Buffer
Security checklist
more readable Hacker News
How my website works
On the Internet, nobody knows you’re a dog
Metamuse episode on brand
Prof. Dr. Style
“I respond to every thoughtful note”
how to email busy people
fortune cookie tweets
Staff Design
alt accounts
Facebook’s policy on real names
dark matter
Staff Engineer
Brian’s design critiques
App Dissection

12 snips
Feb 17, 2022 • 1h 4min
50 // Build in public with Pirijan
What’s the best way for a solo entrepreneur to market their product? Pirijan is creating Kinopio, a spatial canvas on the web, and he publishes new features as screenshots or short demo videos on Twitter. He talks with Mark and Adam about how personality and building-in-public are a unique advantage of small teams; PC Magazine versus YouTube influencers; and why the struggle of building a business is best shared in realtime. Plus: choosing a tool based on vibes.
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Show notes
Pirijan @pketh
Kinopio
Gleason’s boxing gym
The Endless Summer (surf documentary)
“everybody has a plan until they get punched in the mouth”
Fog Creek / Glitch
Joel Spolsky
Copilot, Kiln
Wasabi
Metamuse episode on urban design
text blocks beta
HandBrake
teaching hospitals
pave the cowpath
Indie Hackers and revenue sharing example
moonlighting
The Making of Prince of Persia
posturing
MKBHD

22 snips
Feb 3, 2022 • 49min
49 // Software longevity
The great works of human civilization can last for centuries—but software often decays in just a tiny fraction of that time. How much should this concern us in this increasingly-digital age? And as software creators, what can we do about it? Adam and Mark discuss the durability of papyrus vs CD-Rs vs the cloud; open-source Quake and remix culture; flat file formats; and digital preservation efforts like The Internet Archive and MAME. Plus: sometimes you just have to draw the rest of the owl.
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Show notes
Cesna 172
ForeFlight
iPad aviation kneeboards
The Long Now Foundation and Clock
Buy it for life
Metamuse episode on pricing
Internet Archive
CD-R
MAME
arcade game ROMs
DOOM and Quake as open source
Text Mode Quake II and DOOM on a pregnancy test
Python 2 and 3
farmers fighting to repair and modify their tractors
How To Draw an Owl
Ship of Theseus
CalDAV
SQLite long-term support
TIFF extensible file format
Cambria data lenses
the Lindy effect
Arc browser, Not Boring Apps

24 snips
Jan 20, 2022 • 1h 13min
48 // Rich text with Slim Lim
Rich text editing is a foundational interaction in productivity software. Slim joins Mark and Adam to explain how rich text is more than just bold and italics for prose, but also includes math equations, diagrams, slideshows, and sheet music. Their discussion includes WYSIWYG versus markup languages for end users; how block-based editors change our understanding of rich text; and why Pandoc is Slim’s favorite piece of software. Plus: how to choose the best wagon in Oregon Trail.
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Show notes
Slim “Sarah” Lim @sliminality
UC Berkeley, Notion, Ink & Switch
14" vs 16" MacBook Pro
The Oregon Trail, 5th Edition
Khan Academy R&D group with Andy Matuschak
Ply, Slim’s CSS inspector
Bert Bos (co-creator of CSS)
Notion’s inline equation editor
Peritext
Further Research is Needed
Welcome to Night Vale
structured editors
Lisp and S-Expressions
Pandoc
CommonMark, ReMarkdown
Beamer, reveal.js
AsciiDoc
Eternals
Overleaf
stan
Association for Computing Machinery
ACM switch to HTML from PDF as archival format
MathML
MathJax, KaTeX
MathOverflow
Jonathan Aldrich
Bear
Finale, MuseScore
Graphviz, Mermaid, Svgbob
Sketch-n-Sketch

34 snips
Jan 6, 2022 • 1h 4min
47 // Designing creative tools with David Hoang
Designing tools for creators is harder than consumer software, but also potentially more rewarding. David leads design at Webflow, and he joins Adam and Mark to talk about mental models, opinionated versus open-ended tools, and being true to the materials. Plus: why complexity is unfairly villainized in design.
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Show notes
David Hoang @davidhoang
Webflow
Seeing Spaces
low-fidelity wireframes
One Medical
Quartz Composer
Black Pixel
SwiftUI
no-code tools
Heroku
citizen developer
journey map
The Big Bed
Civilization built on Webflow
Metamuse episode with Weiwei Xu
GeoCities
Metamuse episode with Maggie Appleton
Dreamweaver
Web3
RSS
mental models
Xcode’s Auto Layout vs Figma’s auto layout
position: absolute
the box model
flexbox
JavaScript minification
Jobs to be Done
paradox of choice
Webflow’s No-Code Conf
OpenDoc, ActiveX
Rake task
Yahoo! Pipes
low floor, high ceiling
Obsidian
React Native eject
Instagram Stories
Universe
BASIC
sprite
Glitch
original vision for the read-write web
Beaker Browser

10 snips
Dec 23, 2021 • 1h
46 // Industrial research with Peter van Hardenberg
Ink & Switch is a research lab inspired by Bells Labs and Xerox PARC. Peter is lab director, and he joins Adam and Mark to discuss DARPA-hard problems; the Ink & Switch academic-meets-web essay format; and how an independent research lab can fund itself through a spinout flywheel. Plus: Mendel and his peas, Thoreau and his ants, and the Arrakis attitude of the knife.
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Show notes
Peter van Hardenberg @pvh
Ink & Switch
hydroponic gardening
computer vision
knight’s movement in chess
efficient frontier
Peritext
Dynamicland
Seinfeld calendar
Zettelkasten
rich text
Metamuse episode with Geoffrey Litt
Metamuse episode with Linus Lee
“Arrakis teaches the attitude of the knife […] It’s complete because it’s ended here.”
DARPA
Richard Hamming
National Science Foundation
prime number theorum
Ben Reinhardt on innovation orgs
Bell Labs list of inventions
flywheel
Gregor Mendel’s experiments with pea plants
“It’s not enough to be busy; so are the ants. The question is: what are we busy about?”
DARPA autonomous vehicles contest and prize
DARPA hard
Gordon Brander
pre-infusion
Yjs
the Hollywood model
Martin Kleppmann
Code for America
no plan survives first contact with the enemy
“pencils down”
peer review
citation

10 snips
Dec 9, 2021 • 1h
45 // Native apps
With Muse for Mac on the horizon, the team convenes to discuss the merits of native apps versus web technologies like Electron. Discussion points include the conflict between brand identity and apps that feel true to the OS; “proudly native” apps like Sketch and Nova; and the lost art of designing using system components. Plus: the business case for and against building native apps, and why great native apps tend to come from smaller companies.
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Show notes
The road to Muse 2
Electron
DMG file
URL
widgets
GTK
/usr
the JVM and write once, run anywhere
Java servlet, Flash
React Native, Cordova
transpiler
browser quirks
siren’s song
Audacity
Flutter
Things
principle of least surprise
Twitter on iOS non-native share sheet
Material Design
Google’s iOS apps retiring custom widgets
WeChat
Microsoft antitrust case in the late 90s
how the web broke Microsoft’s monopoly
Steve Jobs visiting Xerox PARC
Alto, Lisa, Macintosh
Metamuse episode with Weiwei Xu
V for Wikipedia
Twitter’s custom typeface, Chirp
ScreenFlow, Sketch, Nova
Sketch’s proud-to-be-native article
WebAssembly in Figma
Sublime Text
Finda’s 16ms goal
Microsoft CEO deemphasizing the Windows business
Obsidian, Superhuman, Linear
1Password’s switch to Electron and subsequent outcry
video games and colorblind mode
Game Maker’s Toolkit — Designing for Disability