

CHURN FM
Andrew Michael
CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
Episodes
Mentioned books

Dec 20, 2023 • 36min
E225 | Hypercare: Bolt's Secret to Seamless Customer Onboarding with CCO, Shilpi Narang
Today on the show we have Shilpi Narang, the Chief Customer Officer of Bolt. In this episode, Shilpi shares her insights into the innovative 'Hypercare' strategy, a cornerstone of Bolt's customer onboarding process. We delve into how Hypercare ensures a seamless transition for new clients, emphasizing the importance of the initial 90 days in a customer's journey.Shilpi also discusses the pivotal role of customer success managers in maintaining lasting relationships and the importance of a holistic approach to customer health. Learn about Bolt's proactive methods in customer management, how they tailor support during the critical Hypercare phase, and the impact of these strategies on customer retention and satisfaction.As usual, I'm excited to hear what you think of this episode and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:SugarCRMCustomer ChampionsTatyana MamutChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Dec 13, 2023 • 43min
E224 | Bottoms-Up vs Top-Down: The SaaS Model Showdown with Dennis Mortensen
Today on the show, we have Dennis Mortensen, CEO and Founder of LaunchBrightly. In this episode, Dennis shares his profound insights on two pivotal strategies in the SaaS industry: Bottoms-Up vs Top-Down models.Drawing from his vast experience transitioning from x.ai to LaunchBrightly, Dennis discusses the unique challenges and benefits of each approach. We delve into how these models impact customer acquisition, pricing strategies, and overall business growth.Dennis also highlights the crucial role of data-driven decision-making in understanding and reducing churn, as well as the importance of customer support in both Bottoms-Up and Top-Down models.As usual, I’m excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don’t forget to follow us on Twitter.Mentioned Resources:LaunchBrightlyx.aiBizzaboTrelloCalendlyDropboxChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Dec 6, 2023 • 30min
E223 | Next-Gen Customer Success: Digital Education as a Key Strategy with Gainsight's Steve Cornwell
Today on the show, we welcome Steve Cornwell, SVP of Strategy for Customer Education at Gainsight.In this episode, Steve shares insights into the transformative role of digital education in Customer Success. He discusses the shift from traditional customer engagement methods to innovative digital strategies in today's dynamic business environment.We delve into practical ways digital tools can be used to build stronger customer relationships and enhance overall customer experience. Steve also emphasizes the growing role of online communities in creating a more connected and informed customer base.Tune in to learn about the innovative ways digital education is becoming a key strategy in customer success, and how it's changing the game for businesses and their customers.Mentioned ResourcesGainsightNorthpassHubSpot AcademySalesforce TrailheadChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Nov 29, 2023 • 39min
E222 | Redefining Engagement: The Web 3.0 Approach to Customer Success with Dror Avieli
Today on the show we have Dror Avieli, the Managing Director and VP of Customer Success at ConsenSys.In this episode, Dror shares his unique journey in customer success, transitioning from the traditional corporate environment at Hewlett-Packard Enterprise to the innovative world of Web 3.0 at ConsenSys.We discuss the challenges and opportunities in redefining customer engagement and success in the decentralized and rapidly evolving ecosystem of Web 3.0. From engaging with DAOs to embracing the community-centric approach, Dror provides insightful strategies for adapting customer success practices in this new era.Join us for a deep dive into the transformation of customer success in the age of blockchain and decentralized technology.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:Hewlett Packard EnterprisePalo AltoTatyana MamutCiscoGoogleOpenSealUniswapMetaMaskChris Regester on LinkedInMetaMask SDKMetamask SnapChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Nov 22, 2023 • 45min
E221 | Product + Success: The Winning Duo for Customer Success with Tatyana Mamut
Today on the show we have Tatyana Mamut, a serial entrepreneur with an extensive background at Amazon, Salesforce, Nextdoor, and IDEO.In this episode, Tatyana shares her insights into effective collaboration between product management and customer success teams. Drawing from her diverse experiences, we explore how she fostered a unified vision at Amazon, enhanced CRM effectiveness at Salesforce, leveraged community feedback at Nextdoor, and applied design thinking principles from IDEO to align product and customer goals. This comprehensive discussion provides a deeper understanding of the synergies necessary for customer-centric product development.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Mentioned Resources:AmazonSalesforceNextdoorIDEOReforgePendoLeo Burnett (Agency)Daphne LopesHubSpotChris RegesterPlanhatNapsterJiraAppleChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Nov 15, 2023 • 42min
E220 | Unpacking User Retention Tactics at Tinder, TripAdvisor, and Facebook with Ravi Mehta
Ravi Mehta, former product leader at Tinder, Facebook, and TripAdvisor, discusses user retention tactics at these platforms. Topics include engaging users on a dating app, challenges of episodic user interaction, and sustaining user engagement. This comprehensive discussion provides insights into user retention in different digital environments.

Nov 8, 2023 • 42min
E219 | Wolf-Mode Activated: Planhat's CCO Unveils Their Secret to Driving Exceptional Customer Outcomes
Today on the show we have Chris Regester, the Chief Customer Officer of Planhat.In this episode, Chris shares his extensive wisdom on the growth journey of a successful SaaS company and the critical role of recruitment in scaling businesses. We then delve into the concept of "wolf-mode" customer success, highlighting an aggressive approach to customer objectives and the significance of seasoned expertise within the team. We wrapped up by discussing current trends in the customer success industry, like the shift toward efficiency and CS accountability in revenue growth.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:MeltwaterHotjarZoomFlatfile EpisodePlanhatGitlabDavid SakamotoSnowflakeFrank SlootmanThe Customer Success ChannelChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Nov 1, 2023 • 38min
E218 - Flatfile's Strategic Shift from PLG to Sales-Led and Back with VP of Customer Success Becca Weiss
Today on the show we have Becca Weiss, the VP of Customer Success and Support at Flatfile.In this episode, Becca shares her experience in tackling churn and onboarding challenges at Flatfile. She discusses the transition from a product-led growth approach to a sales-led motion and the subsequent realization that the issue lay not in change management, but in the product itself. Becca explains how they then rebuilt the product to be developer-first and highly extensible, allowing customers to set up their workflows. We wrapped up with Becca discussing why they are now returning to a product-led growth motion, targeting developers for smoother onboarding. We hope you enjoy this episode.Mentioned Resources:TwilioSendGridRed RocksRahul VohraSuperhumanCaroline ClarkArcade SoftwareChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 25, 2023 • 39min
E217 | Maximizing Shots on Goal: The Key to Growth and Retention with AngelList's Matt Bilotti
Today on the show we have Matt Bilotti, the product lead for consumer LP and growth at AngelList. In this episode, Matt shares his experience in venture capital investing and how he managed to hustle his way to manage the dorm room fund. We then dive into the topic of growth and retention at AngelList, discussing the challenges and strategies they employ to keep LPs engaged and drive growth. Matt also shares insights from his time at Drift and the importance of experimentation and reducing friction in the customer journey. Tune in to this episode to learn valuable lessons about growth and retention in the startup and venture capital space.Mentioned Resources:AngelListHyperGrowth PartnersDriftHubSpotFirst Round CapitalZillowCharles SchwabHotjarGuillaume “G” Cabane on LinkedinChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 18, 2023 • 37min
E216 | Leveraging the Jobs to be Done Framework for Customer Success with HubSpot's Daphne Costa Lopes
Today on the show we have Daphne Lopez, the Head of Customer Success at HubSpot.In this episode, Daphne shares her experience in leveraging the Jobs to be Done framework in customer success. She explains how aligning customer success with product and marketing, and focusing on the value realization of customers' goals, can lead to better customer outcomes and retention.We also discuss the importance of understanding anti-personas, refining ideal customer profiles, and how customer success teams can use the Jobs to be Done framework to drive renewals and meet evolving customer needs.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:HubSpotdaphnelopes.comChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.