
CHURN FM
CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
Latest episodes

Nov 29, 2023 • 39min
E222 | Redefining Engagement: The Web 3.0 Approach to Customer Success with Dror Avieli
Today on the show we have Dror Avieli, the Managing Director and VP of Customer Success at ConsenSys.In this episode, Dror shares his unique journey in customer success, transitioning from the traditional corporate environment at Hewlett-Packard Enterprise to the innovative world of Web 3.0 at ConsenSys.We discuss the challenges and opportunities in redefining customer engagement and success in the decentralized and rapidly evolving ecosystem of Web 3.0. From engaging with DAOs to embracing the community-centric approach, Dror provides insightful strategies for adapting customer success practices in this new era.Join us for a deep dive into the transformation of customer success in the age of blockchain and decentralized technology.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:Hewlett Packard EnterprisePalo AltoTatyana MamutCiscoGoogleOpenSealUniswapMetaMaskChris Regester on LinkedInMetaMask SDKMetamask SnapChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Nov 22, 2023 • 45min
E221 | Product + Success: The Winning Duo for Customer Success with Tatyana Mamut
Today on the show we have Tatyana Mamut, a serial entrepreneur with an extensive background at Amazon, Salesforce, Nextdoor, and IDEO.In this episode, Tatyana shares her insights into effective collaboration between product management and customer success teams. Drawing from her diverse experiences, we explore how she fostered a unified vision at Amazon, enhanced CRM effectiveness at Salesforce, leveraged community feedback at Nextdoor, and applied design thinking principles from IDEO to align product and customer goals. This comprehensive discussion provides a deeper understanding of the synergies necessary for customer-centric product development.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Mentioned Resources:AmazonSalesforceNextdoorIDEOReforgePendoLeo Burnett (Agency)Daphne LopesHubSpotChris RegesterPlanhatNapsterJiraAppleChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Nov 15, 2023 • 42min
E220 | Unpacking User Retention Tactics at Tinder, TripAdvisor, and Facebook with Ravi Mehta
Ravi Mehta, former product leader at Tinder, Facebook, and TripAdvisor, discusses user retention tactics at these platforms. Topics include engaging users on a dating app, challenges of episodic user interaction, and sustaining user engagement. This comprehensive discussion provides insights into user retention in different digital environments.

Nov 8, 2023 • 42min
E219 | Wolf-Mode Activated: Planhat's CCO Unveils Their Secret to Driving Exceptional Customer Outcomes
Today on the show we have Chris Regester, the Chief Customer Officer of Planhat.In this episode, Chris shares his extensive wisdom on the growth journey of a successful SaaS company and the critical role of recruitment in scaling businesses. We then delve into the concept of "wolf-mode" customer success, highlighting an aggressive approach to customer objectives and the significance of seasoned expertise within the team. We wrapped up by discussing current trends in the customer success industry, like the shift toward efficiency and CS accountability in revenue growth.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:MeltwaterHotjarZoomFlatfile EpisodePlanhatGitlabDavid SakamotoSnowflakeFrank SlootmanThe Customer Success ChannelChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Nov 1, 2023 • 38min
E218 - Flatfile's Strategic Shift from PLG to Sales-Led and Back with VP of Customer Success Becca Weiss
Today on the show we have Becca Weiss, the VP of Customer Success and Support at Flatfile.In this episode, Becca shares her experience in tackling churn and onboarding challenges at Flatfile. She discusses the transition from a product-led growth approach to a sales-led motion and the subsequent realization that the issue lay not in change management, but in the product itself. Becca explains how they then rebuilt the product to be developer-first and highly extensible, allowing customers to set up their workflows. We wrapped up with Becca discussing why they are now returning to a product-led growth motion, targeting developers for smoother onboarding. We hope you enjoy this episode.Mentioned Resources:TwilioSendGridRed RocksRahul VohraSuperhumanCaroline ClarkArcade SoftwareChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 25, 2023 • 39min
E217 | Maximizing Shots on Goal: The Key to Growth and Retention with AngelList's Matt Bilotti
Today on the show we have Matt Bilotti, the product lead for consumer LP and growth at AngelList. In this episode, Matt shares his experience in venture capital investing and how he managed to hustle his way to manage the dorm room fund. We then dive into the topic of growth and retention at AngelList, discussing the challenges and strategies they employ to keep LPs engaged and drive growth. Matt also shares insights from his time at Drift and the importance of experimentation and reducing friction in the customer journey. Tune in to this episode to learn valuable lessons about growth and retention in the startup and venture capital space.Mentioned Resources:AngelListHyperGrowth PartnersDriftHubSpotFirst Round CapitalZillowCharles SchwabHotjarGuillaume “G” Cabane on LinkedinChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 18, 2023 • 37min
E216 | Leveraging the Jobs to be Done Framework for Customer Success with HubSpot's Daphne Costa Lopes
Today on the show we have Daphne Lopez, the Head of Customer Success at HubSpot.In this episode, Daphne shares her experience in leveraging the Jobs to be Done framework in customer success. She explains how aligning customer success with product and marketing, and focusing on the value realization of customers' goals, can lead to better customer outcomes and retention.We also discuss the importance of understanding anti-personas, refining ideal customer profiles, and how customer success teams can use the Jobs to be Done framework to drive renewals and meet evolving customer needs.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:HubSpotdaphnelopes.comChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 11, 2023 • 42min
E215 | Redefining Customer Success Without Direct Engagement with Vitally's CEO, Jamie Davidson
Today on the show, we have Jamie Davidson, CEO and co-founder of Vitally. In this episode, Jamie shares his expertise in Customer Success and the impact of his technical background on his role. We then discussed the evolving landscape of customer engagement and the need for customer success teams to redefine their strategies in the absence of direct communication with customers. Jamie emphasizes the importance of internal workflows, customer education, and onboarding in driving customer success. We wrapped up with Jamie providing insights into the current market challenges, such as budget cuts and negotiations. Jamie highlights the need for customer success teams to innovate and prove their value through data-driven approaches. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:Vitally.ioPathgatherGoogleLoomNotionZendeskSynthesiaChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Oct 4, 2023 • 31min
E214 | Measurable Advocacy Strategies: Elevating Customer Success Manager Performance with Jonathan Riftin of Optimove
Today on the show we have Jonathan Riftin, the Director of Customer Success at Optimove. In this episode, Jonathan shares his experience in implementing strategies to drive customer success manager (CSM) behavior towards advocacy and upsells. He discusses the importance of setting compensation goals, streamlining processes, leveraging data, and empowering CSMs. Tune in to discover how to elevate CSM performance and drive customer advocacy in your organization.Mentioned Resources:OptimoveOK Computer by RadioheadG2crowdChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Sep 27, 2023 • 40min
E213 | Unlocking the Secrets of Acquiring Your Ideal Customers with Appcue's Meg Gowell
Today on the show we have Meg Gowell, the Director of Growth Marketing at Appcues. In this episode, Meg shares her experience in understanding and acquiring the ideal customer profile. She discusses the importance of knowing what "good" looks like in your customer base and using conversion data to optimize ad campaigns. Meg also talks about the process of defining the ideal customer profile and leveraging organic content to drive paid strategy. Furthermore, she explains how Appcues uses lead scoring and conversion tracking to work together with their sales team for effective pipeline management. Tune in to learn more about unlocking the secrets of acquiring your ideal customer profile with Meg Gowell.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:AppcuesMadKuduClearbitChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.